Tell me more about inbound links

The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over …

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Ways to tell you're suffering from an obsession with meta tags

A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where …

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The truth about site submissions

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more …

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The hidden agenda behind bread crumbs

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information If the content you’re producing isn’t of a high quality and isn’t …

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Can dynamic pages really make a difference?

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within …

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Lessons I learned about search engine spiders

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. SEO rewards your business for its efforts at a higher rate than pretty much …

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Less is always better when it comes to web crawlers

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Assess your existing …

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Taboos about Google algorithms that you should know

The key is to know your audience. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Social engine optimization …

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The steps needed for putting duplication into action

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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Include your keyphrases on the page and get credit for them

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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Online marketing changes quickly when it comes to keyword research

Integration is a two-way street. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to …

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Reasons why you cannot fully understand CTR

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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The hidden agenda behind analysis

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their …

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Tell me more about domain authority

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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The back story of SEO campaigns

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Metadata has become less important in SEO but is crucial to video indexing …

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Think like a human not a robot when it comes to analysis

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Optimise your site, paying special attention to anchor text

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot …

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Be clear, truthful and accurate when it comes to SERPs

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Focussing …

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Recurring Links

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Someone may search for particular outdated statistics only for comparative purposes. Monitoring tools …

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Education is the best legacy when it comes to analysis

This list of frequently asked questions is a great starting point to help guide you through the process. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw …

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The hidden agenda behind quality

Do not schedule the republishing of posts. The old saying that “life is a journey, not a destination” can also be applied to SEO. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with …

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