All you wanted to know about html but were afraid to ask

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about …

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How you will benefit from link exchanges

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Negative SEO is a real threat

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. To rank, you need authority. To have authority, you need links. To get …

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Why your digital marketing strategy should centre around URLs

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. This was known as spamming. Search engines continue to usurp more “traditional” means of reaching customers, such as …

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Establish your position regarding ROI

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine …

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Things you most likely didn't know about webmaster tools

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. It means that if you can continually show in all these search …

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Think outside the SEO box

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that …

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More focus is put on keyword density

You need to take full advantage of the opportunity and capture those leads. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword …

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