Conversion optimization is kind of a big deal. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. They then launched Google+, which started as another copy of Facebook. You will never get enough traffic on your …

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you …

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Build your site with a logical link structure. Every page should be reachable from at least one …

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. The URL parameter tools supply Google bots with information …

Another key strategy is to supplement content with properly optimized HTML text. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel …

This can have a devastating effect on bounce rate. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more …

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. These dependable performers are great to have around. The stronger the backlink profile of a site …

It is about helping your customers find out your business from among thousand other companies. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use …

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Many years ago, Google put together its search quality team, which is responsible for ensuring users …

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about …

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. To rank, you need authority. To have authority, you need links. To get …

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. This was known as spamming. Search engines continue to usurp more “traditional” means of reaching customers, such as …

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. You need to advertise to reach new customers and market your products or services. Ensure the number of new site visitors arriving via organic search is growing, month to …

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine …

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. It means that if you can continually show in all these search …

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that …

You need to take full advantage of the opportunity and capture those leads. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword …