Google said what has changed is how its systems assess content overall. It should be authentic and in tune with the brand. Educated individuals are more inclined to spend time searching for information. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt …
more ...Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense …
more ...It's no surprise that customers are tired of being sold to, particularly across the internet. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Make sure you design your web pages so Google is forced to read your on-page …
more ...Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. They'll help corral thoughts as you begin editing. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. One important fact …
more ...Who wants more traffic? This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. Planning keyword targets and goals together is of the utmost importance for all outbound communications. It is basically concerned with a holistic …
more ...Some of the most historic cases of explosive growth hacking success involved input into product development as well. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google, for …
more ...One of the latest Google algorithm updates focused on the profile of links pointing to your website. Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form …
more ...Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front of searchers and earn their trust. With the rise of the mobile device, more and more individuals are searching on the …
more ...This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Heightened levels of customer loyalty often lead to positive word-of-mouth endorsements. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search …
more ...Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. This is …
more ...One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …
more ...When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases Get a clear understanding of what is Search Engine Marketing and its different branches …
more ...Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …
more ...User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …
more ...You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Sitelinks have the benefit of distributing organic search traffic that …
more ...Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Understanding the background, context and the continuing development of major digital marketing evolutions such as these …
more ...Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …
more ...The concept of ‘link’ is changing in that respect. The best long-term strategy for this is using blogging, social media, and press releases. Too often, business owners create a decent site, and then forget about it. To truly understand whether your SEO campaign is working, you need to learn which …
more ...There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. One of the biggest lessons I’ve learned …
more ...Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …
more ...For this reason, satisfying user interest should always be a priority throughout your SEO efforts. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank …
more ...Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you …
more ...Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. The URL parameter tools supply Google bots with information …
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