Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Some updates are formally named by Google; for example, the major algorithms Panda and Penguin were given formal, official names so they could be easily understood and discussed by …

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. We simply know that media search is way too ignored for what it's capable doing for publishers so …

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Word order will still be respected, but they too can now show on same-meaning queries. Choosing …

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. An SEO strategy finds weaknesses, highlights strengths, locates …

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. Some web directories require …

Google said what has changed is how its systems assess content overall. It should be authentic and in tune with the brand. Educated individuals are more inclined to spend time searching for information. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt …

Thought and care should be given to social when formulating a search-program strategy. The internet gets the most angry when it feels lied to. cause a few issues. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to …

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense …

It's no surprise that customers are tired of being sold to, particularly across the internet. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Make sure you design your web pages so Google is forced to read your on-page …

Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. They'll help corral thoughts as you begin editing. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. One important fact …

Who wants more traffic? This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. Planning keyword targets and goals together is of the utmost importance for all outbound communications. It is basically concerned with a holistic …

Remember the good old days of SEO, when all that you really needed to have "valid SEO content" was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? You might be surprised to find that nearly 90 …

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from …

A strongly established image becomes difficult, if not impossible, to change. When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this …

Some of the most historic cases of explosive growth hacking success involved input into product development as well. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google, for …

One of the latest Google algorithm updates focused on the profile of links pointing to your website. Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form …

If time is not a factor, that's all the more reason to use SEO. You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. Search engines, such as Google and Bing, reward websites that help them effectively answer …

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front of searchers and earn their trust. With the rise of the mobile device, more and more individuals are searching on the …

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Heightened levels of customer loyalty often lead to positive word-of-mouth endorsements. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search …

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for …

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. It helps the search engines quickly determine what the page is about. Every SERP is unique, even for …

And all these considerations make SEO a great deal of work. There is no optimal number of words on a page for placement in Google. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. This is …

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog …

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Sometimes I will block Google when using OTHER people’s content on pages. Include the right keywords and link to the target …

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases Get a clear understanding of what is Search Engine Marketing and its different branches …

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. When it comes to SEO, oftentimes a website …

You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Sitelinks have the benefit of distributing organic search traffic that …

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Understanding the background, context and the continuing development of major digital marketing evolutions such as these …

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

The concept of ‘link’ is changing in that respect. The best long-term strategy for this is using blogging, social media, and press releases. Too often, business owners create a decent site, and then forget about it. To truly understand whether your SEO campaign is working, you need to learn which …

When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a …

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. One of the biggest lessons I’ve learned …

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Is the page load time excessive? Too long a load time may slow down crawling and …

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank …

However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links …