Focus on ROI Instead of trust rank

If you don't grow, you could be in trouble. This is also a chance to find unique ways to differentiate your brand. It's obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. Today Search Engines take into …

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Let's follow walled garden sites best practise

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Avoid underlines-they can be mistaken for a link. It takes time to research your market …

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Think about keyword research from the start

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Putting up numerous links can be confusing for the readers and it doesn't even look clean either. Try to use them sparingly and not make it difficult for …

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The evolution of bounce rates in SEO

Specifically, RankBrain helps Google interpret long tail queries to bring the searcher results. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all …

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Create a search marketing strategy based on social media

Again, if you have a CMS, there's a plugin there for you! This elevates a site's keyword association, and pushes its relevancy to targeted keywords upward in search engine rankings. There are a plethora of factors that affect Search Engine Optimization. Many webmasters engage on forums and blogs, and links …

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Turn your canonical URLs into a high performing machine

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. We should know better. If you don't create valuable content, people won't want to share it. This approach has expanded to incorporate digital marketing, social media …

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Is this the end of web crawlers as we know it?

For tools, take advantage of all free tools provided by Google, such as: Unless you have a budget large enough to take on some of the leading global brands in your industry, it makes sense to target low-competition keywords that meet all the criteria on this list. Building links to …

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Leave no SEO stone unturned

We should be ashamed of ourselves for our low attention spans, but it's terrible. The simplest solution is often to take your most authoritative page and turn it into a landing page that links to other unique variations that fall under the umbrella of your targeted keywords. In many ways …

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Can I use bounce rates to help index my site?

While it's often said that the world of SEO is constantly evolving, figures like this make the extent of these changes clear. Images should be properly sized and compressed to avoid bloat. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key …

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A measure of quality based on structured data

If you just feature a list of full-URL links, it won't look good for you. When designing your site, keep the customer in mind always. If your site has ever dropped off in search engine results, it may have been directly related to a competitor who wanted to get above …

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Simple Tips for using analysis to get ahead of your Competition

The title tag is crucial for any SEO strategy to succeed. Effective use of social sharing buttons is important for on-page optimization. This takes additional effort but not much additional knowledge. On the righthand side of the screen you can see the Sponsored Links section.

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Actionable tips on canonical URLs and Pinterest

If you're just starting an SEO campaign, it's normal for your first few months to see only minimal activity. Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. From the past decade, Google has made themselves the biggest giant …

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Digital experiments: Channel testing and meta tags

While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. Does the headline and/or page title avoid being exaggerating or shocking in nature? For similar reasons, if it looks like your domain is consistently …

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What effect does backlink indexing have?

Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Some updates are formally named by Google; for example, the major algorithms Panda and Penguin were given formal, official names so they could be easily understood and discussed by …

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Your SEO just blew me away

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. We simply know that media search is way too ignored for what it's capable doing for publishers so …

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Effective Use Of Guest Blogging

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Word order will still be respected, but they too can now show on same-meaning queries. Choosing …

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Please include keywords when planning your online marketing strategy

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. An SEO strategy finds weaknesses, highlights strengths, locates …

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Where are people coming from to get to your site

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. Some web directories require …

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Reasons that marketers love nofollow links

Google said what has changed is how its systems assess content overall. It should be authentic and in tune with the brand. Educated individuals are more inclined to spend time searching for information. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt …

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Cracking the organic links code

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense …

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Make it sufficiently broad in terms of sitemaps

It's no surprise that customers are tired of being sold to, particularly across the internet. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Make sure you design your web pages so Google is forced to read your on-page …

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Follow a consistent cadence towards user generated content

Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. They'll help corral thoughts as you begin editing. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. One important fact …

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The truth about static pages

Who wants more traffic? This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. Planning keyword targets and goals together is of the utmost importance for all outbound communications. It is basically concerned with a holistic …

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Reasons that people rely on web 2.0

Remember the good old days of SEO, when all that you really needed to have "valid SEO content" was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? You might be surprised to find that nearly 90 …

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Fascinating splogs tactics that can help your business grow

A strongly established image becomes difficult, if not impossible, to change. When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this …

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Campaign Setup

Some of the most historic cases of explosive growth hacking success involved input into product development as well. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google, for …

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Things to avoid when dealing with inbound links

If time is not a factor, that's all the more reason to use SEO. You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. Search engines, such as Google and Bing, reward websites that help them effectively answer …

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Make it sufficiently broad in terms of dynamic pages

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front of searchers and earn their trust. With the rise of the mobile device, more and more individuals are searching on the …

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It's a win-win strategy with an emphasis on onsite SEO

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Heightened levels of customer loyalty often lead to positive word-of-mouth endorsements. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search …

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Define your goals with regards to citations

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for …

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Be mindful of link research

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. It helps the search engines quickly determine what the page is about. Every SERP is unique, even for …

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This story about backlinks will haunt you forever

And all these considerations make SEO a great deal of work. There is no optimal number of words on a page for placement in Google. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using …

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Adopt a customer centric view of duplication

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog …

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