How to really understand duplication

Populate that website with the content your audience wants, needs, and is searching for. These coding additions to Google's search ranking algorithm, varying in size and scope, have the capacity to fundamentally change the way the algorithm works-and they have, periodically, over the years. The fact is that for many …

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The evolution of keyword planner in SEO

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like …

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Who else wants to be successful with canonical URLs

Only the descriptive link text is shown on the internet page. Is this search too broad to be relevant? Therefore, the following paragraphs are designed to simplify the SEO concepts and help you better understand what SEO really is. Product descriptions are important to both a customer-centric design and to …

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Learning about local search

Include voice search optimization is your SEO strategy is going to be the new tactic for the year 2019. And not just for conversions. It's not always suitable for large, complex articles. Search engines won't see the link as a link to your site, or will give the link no …

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Losing Focus on anchor text

There's another aspect to speeding up your site. If this happens to your site, your only recourse is to work on improving your website's SEO and attempt to make your website stronger and better. Wouldn't it be nice if your site was at the top of that list? Most Internet …

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I urge you to think about bounce rates

More importantly, Boston set a tone for the series of updates to come from Google, known as the "Google dance." These Google dance updates were small yet significant monthly updates that changed any number of things in Google's core algorithm, from how authority is calculated to major index refreshes. Let …

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Move From m. to Responsive Design

You can think of your sitemap as a table of contents for your visitors. Here are five SEO practices we suggest to avoid. Link building takes time, energy, and money. As we have stated, Off-page SEO is not solely about link building.

Google ranking factors can be affected by landing …

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Make use of free tools to check rankings

Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. Not all backlinks are good. Your titles need to hook people at first glance. At a minimum, you should have 100 words of highly descriptive content.

You'll be able to beat your competitors by considering carefully the use of …

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Focus on ROI Instead of trust rank

If you don't grow, you could be in trouble. This is also a chance to find unique ways to differentiate your brand. It's obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. Today Search Engines take into …

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Let's follow walled garden sites best practise

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Avoid underlines-they can be mistaken for a link. It takes time to research your market …

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Think about keyword research from the start

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Putting up numerous links can be confusing for the readers and it doesn't even look clean either. Try to use them sparingly and not make it difficult for …

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The evolution of bounce rates in SEO

Specifically, RankBrain helps Google interpret long tail queries to bring the searcher results. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all …

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Create a search marketing strategy based on social media

Again, if you have a CMS, there's a plugin there for you! This elevates a site's keyword association, and pushes its relevancy to targeted keywords upward in search engine rankings. There are a plethora of factors that affect Search Engine Optimization. Many webmasters engage on forums and blogs, and links …

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Turn your canonical URLs into a high performing machine

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. We should know better. If you don't create valuable content, people won't want to share it. This approach has expanded to incorporate digital marketing, social media …

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Is this the end of web crawlers as we know it?

For tools, take advantage of all free tools provided by Google, such as: Unless you have a budget large enough to take on some of the leading global brands in your industry, it makes sense to target low-competition keywords that meet all the criteria on this list. Building links to …

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Leave no SEO stone unturned

We should be ashamed of ourselves for our low attention spans, but it's terrible. The simplest solution is often to take your most authoritative page and turn it into a landing page that links to other unique variations that fall under the umbrella of your targeted keywords. In many ways …

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Can I use bounce rates to help index my site?

While it's often said that the world of SEO is constantly evolving, figures like this make the extent of these changes clear. Images should be properly sized and compressed to avoid bloat. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key …

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A measure of quality based on structured data

If you just feature a list of full-URL links, it won't look good for you. When designing your site, keep the customer in mind always. If your site has ever dropped off in search engine results, it may have been directly related to a competitor who wanted to get above …

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Simple Tips for using analysis to get ahead of your Competition

The title tag is crucial for any SEO strategy to succeed. Effective use of social sharing buttons is important for on-page optimization. This takes additional effort but not much additional knowledge. On the righthand side of the screen you can see the Sponsored Links section.

Get Product Reviews from your …

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Actionable tips on canonical URLs and Pinterest

If you're just starting an SEO campaign, it's normal for your first few months to see only minimal activity. Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. From the past decade, Google has made themselves the biggest giant …

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Digital experiments: Channel testing and meta tags

While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. Does the headline and/or page title avoid being exaggerating or shocking in nature? For similar reasons, if it looks like your domain is consistently …

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What effect does backlink indexing have?

Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Some updates are formally named by Google; for example, the major algorithms Panda and Penguin were given formal, official names so they could be easily understood and discussed by …

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Your SEO just blew me away

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. We simply know that media search is way too ignored for what it's capable doing for publishers so …

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Effective Use Of Guest Blogging

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Word order will still be respected, but they too can now show on same-meaning queries. Choosing …

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Please include keywords when planning your online marketing strategy

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. An SEO strategy finds weaknesses, highlights strengths, locates …

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Where are people coming from to get to your site

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. Some web directories require …

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Reasons that marketers love nofollow links

Google said what has changed is how its systems assess content overall. It should be authentic and in tune with the brand. Educated individuals are more inclined to spend time searching for information. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt …

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Cracking the organic links code

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense …

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Make it sufficiently broad in terms of sitemaps

It's no surprise that customers are tired of being sold to, particularly across the internet. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Make sure you design your web pages so Google is forced to read your on-page …

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Follow a consistent cadence towards user generated content

Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. They'll help corral thoughts as you begin editing. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. One important fact …

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The truth about static pages

Who wants more traffic? This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. Planning keyword targets and goals together is of the utmost importance for all outbound communications. It is basically concerned with a holistic …

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