Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Go forth, our …

In these cases, use Google's Disavow tool. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Just by optimizing your site for mobile …

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Putting up numerous links can be confusing for the readers and it doesn't even look clean either. Try to use them sparingly and not make it difficult for …

Specifically, RankBrain helps Google interpret long tail queries to bring the searcher results. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all …

In the case of search engine ranking page (SERP) volatility due to an algorithm change, tweaking your current efforts may be enough to bring your rank up over time. Location is one of the most financially valuable metrics used in mobile advertising. You don't have to start a blog or …

Again, if you have a CMS, there's a plugin there for you! This elevates a site's keyword association, and pushes its relevancy to targeted keywords upward in search engine rankings. There are a plethora of factors that affect Search Engine Optimization. Many webmasters engage on forums and blogs, and links …

The other 70% of searches in the "long tail" account for most of the information retrieved from the internet. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Less money can be spent on media time and space purchases because …

In other cases, you'll have to enlist the help of a developer, who can directly encode the information in the code of the site. This is a topic of a lot of debate between SEOs and SEO software tools. People with high needs for cognition gather more information and search …

Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link …

Many of the industrial directories and marketplaces will let you publish guest content as part of their Premium packages. Leaving valuable comments on other blogs is a way to get nofollow backlinks. Some directories function differently than others, but as a general rule, you should have a separate entry for …

Your site will get a much better ranking when all the elements, including file name, are keyword optimized. ?we?re constantly making updates to our search algorithms, including smaller core updates,? Google added. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. Include descriptive …

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. We should know better. If you don't create valuable content, people won't want to share it. This approach has expanded to incorporate digital marketing, social media …

For tools, take advantage of all free tools provided by Google, such as: Unless you have a budget large enough to take on some of the leading global brands in your industry, it makes sense to target low-competition keywords that meet all the criteria on this list. Building links to …

We should be ashamed of ourselves for our low attention spans, but it's terrible. The simplest solution is often to take your most authoritative page and turn it into a landing page that links to other unique variations that fall under the umbrella of your targeted keywords. In many ways …

Well, don't forget about your IP, as Google knows where your website is located based on your host. A company may be able to identify thousands of keywords worth optimizing-but do they have a big enough SEO budget to handle that workload? This seems easy enough: If you're headed into …

While it's often said that the world of SEO is constantly evolving, figures like this make the extent of these changes clear. Images should be properly sized and compressed to avoid bloat. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key …

If you just feature a list of full-URL links, it won't look good for you. When designing your site, keep the customer in mind always. If your site has ever dropped off in search engine results, it may have been directly related to a competitor who wanted to get above …

The title tag is crucial for any SEO strategy to succeed. Effective use of social sharing buttons is important for on-page optimization. This takes additional effort but not much additional knowledge. On the righthand side of the screen you can see the Sponsored Links section.

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Title tags aren't a visual element users will see on a webpage, so the title tag can sometimes be overlooked. Bing is also struggling to cut into Google's market share, but it has made some inroads thus far. Description - This text is a description of the page's content. It can …

If you're just starting an SEO campaign, it's normal for your first few months to see only minimal activity. Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. From the past decade, Google has made themselves the biggest giant …

Software takes time to design, develop, and properly test. Remember the good old days of SEO, when all that you really needed to have "valid SEO content" was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages …

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. We're looking for the low-hanging fruits that are easy to implement but …

If the text color is too pale, or too small, it makes the page difficult to read. People check in, tweet, and update their status at any time and anywhere. I mean taking a point from an article and expanding on it to create a different side of the story …

While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. Does the headline and/or page title avoid being exaggerating or shocking in nature? For similar reasons, if it looks like your domain is consistently …

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. People won't click on vague page titles in search engines like they will on social media. Ranking in the search engines can be hard. Especially if the competition in …

Done in volume, the index of recommendations start to get some juice. For example, Google will occasionally roll out new features that evaluate the quality of content on the web; this doesn't change the fact that content quality is a massive factor for determining authority, but it refines how these …

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term - they lie! Cookieless …

These constant changes in SEO strategies with Google's change will never let Seo die. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a …

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. taking into account the content, the domain name, Meta tag …

Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Some updates are formally named by Google; for example, the major algorithms Panda and Penguin were given formal, official names so they could be easily understood and discussed by …

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. We simply know that media search is way too ignored for what it's capable doing for publishers so …

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Word order will still be respected, but they too can now show on same-meaning queries. Choosing …

Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Matching - Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website …

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. An SEO strategy finds weaknesses, highlights strengths, locates …

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. Some web directories require …

Google said what has changed is how its systems assess content overall. It should be authentic and in tune with the brand. Educated individuals are more inclined to spend time searching for information. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt …

The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed/load time is optimized as much as possible. SEO and content marketing are two …

A verbal or written ad places more emphasis on the copy. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Typically, part of …

Thought and care should be given to social when formulating a search-program strategy. The internet gets the most angry when it feels lied to. cause a few issues. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to …

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Just like flipping through fashion magazines for wardrobe ideas, perusing sites that are crushing it helps an SEO to gain a sense …