Competitor link profile analysis

Do you have Google Search Console setup on your website? Web Developer =>? Chances are, they've been affected by the algorithm changes too, and have a better idea of the steps necessary to counteract the effects. That means you don't have to learn anything new and you won't have to change …

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Optimise your site, paying special attention to bread crumbs

Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Low-quality content is, as you'd expect, the exact opposite of highquality content. Imagine a user searching for the English phrase …

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I bet you didn't know this about inbound links

I'm sure you've seen Google Shopping Search, even if you don't realize it. Run the tests yourself and don't be afraid to dig into the code of your site. Hummingbird changed the way that Google understands the language used in a searchers query. From a link building standpoint, resource articles …

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Things about keyword research you have to experience yourself

Google's preferred option for mobile friendliness is responsive design, although you can opt for dynamic serving or separate mobile URLs. By knowing how you stack up against the competition, you can drive your inbound marketing and content strategy to get ahead of other brands. Put the keywords in bullet lists …

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Actionable tips on reporting and Twitter

Don't just dial this in. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Which of the following examples do you think gets …

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Short Story: The truth about cloaking

As you discover elsewhere in this article, keywords on web articles are a huge part of SEO -- and Amazon's articles are scattered with keywords. A single disgruntled customer can start a feud, posting terrible reviews everywhere he can, sometimes using multiple accounts so that he can post multiple reviews to …

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Lessons I learned about canonical URLs

If your outbound links point to irrelevant sources, or if they direct users to spam sites or other low-authority sites, it will bring down your site's authority just as high-authority links would increase it. Search engine optimization is characteristically veiled in a shroud of imprecise speculations and anecdotal evidence. Also …

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Simple Tips for using splogs to get ahead of your Competition

Now that you have a huge list of keywords (you may well have over 100), it's time to prioritise and sort them into a manageable list of 10-50. SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for …

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Your business is unique in every single way

If you verify that you own your website (Majestic gives you a file to place in the root of your site), you get free reports about your own site. Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need …

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Repurpose old 301 redirects

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. The quest for instant and efficient data processing to retrieve relevant information renders many existing techniques ineffective when applied to Twitter. Images play a crucial part in content marketing. It catches …

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Identify backlink opportunities

Literally, everyone is somehow aware of this word and how it works. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you'll have the most success by writing posts that are longer and more in-depth …

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How to really understand duplication

Populate that website with the content your audience wants, needs, and is searching for. These coding additions to Google's search ranking algorithm, varying in size and scope, have the capacity to fundamentally change the way the algorithm works-and they have, periodically, over the years. The fact is that for many …

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The evolution of keyword planner in SEO

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like …

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The lazy way to web 2.0

Or, it might require your SEO team to enhance your digital presence to every consumer who lives in your district. That doesn't mean that black hat SEO tactics necessarily break the law (though it can involve illegal activities, like using stolen content or even hacking). A few mistyped characters in …

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Who else wants to be successful with canonical URLs

Only the descriptive link text is shown on the internet page. Is this search too broad to be relevant? Therefore, the following paragraphs are designed to simplify the SEO concepts and help you better understand what SEO really is. Product descriptions are important to both a customer-centric design and to …

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Learning about local search

Include voice search optimization is your SEO strategy is going to be the new tactic for the year 2019. And not just for conversions. It's not always suitable for large, complex articles. Search engines won't see the link as a link to your site, or will give the link no …

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Losing Focus on anchor text

There's another aspect to speeding up your site. If this happens to your site, your only recourse is to work on improving your website's SEO and attempt to make your website stronger and better. Wouldn't it be nice if your site was at the top of that list? Most Internet …

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Things to avoid when dealing with bounce rates

In other words, a benchmark constitutes a baseline to be used in assessing future outcomes. Adding appropriate alt tags to the images on your website can help your website achieve better rankings in the search engines by associating keywords with images. SEO translations fall under this category, with the added …

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Update your SEO campaigns on a regular basis

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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I urge you to think about bounce rates

More importantly, Boston set a tone for the series of updates to come from Google, known as the "Google dance." These Google dance updates were small yet significant monthly updates that changed any number of things in Google's core algorithm, from how authority is calculated to major index refreshes. Let …

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Move From m. to Responsive Design

You can think of your sitemap as a table of contents for your visitors. Here are five SEO practices we suggest to avoid. Link building takes time, energy, and money. As we have stated, Off-page SEO is not solely about link building.

Google ranking factors can be affected by landing …

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Top trends in local search to watch

Some link networks are made out of websites that have expired while others are created with hundreds of free-hosted blogs. Set up a few test websites and run some experiments on them. Rather than building any links directly on outside sources, you'll be calling upon your audience to do all …

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301s and 302s: what is best for PageRank and ranking signals

Consumers encounter these elements as they interact with a company or brand. The homepage (primary) URL doesn't redirect to another website or irrelevant page? Take advantage of your brand ? if you have a reputable brand mention it in the title tag to help boost CTRs. Remember that an SEO agency …

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Make use of free tools to check rankings

Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. Not all backlinks are good. Your titles need to hook people at first glance. At a minimum, you should have 100 words of highly descriptive content.

You'll be able to beat your competitors by considering carefully the use of …

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Focus on ROI Instead of trust rank

If you don't grow, you could be in trouble. This is also a chance to find unique ways to differentiate your brand. It's obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. Today Search Engines take into …

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Create Infographics To Generate Backlinks

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. So, if you ask me why SEO is difficult, it's because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms …

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Let's follow walled garden sites best practise

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Avoid underlines-they can be mistaken for a link. It takes time to research your market …

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Actionable tips on indexed pages and Facebook

There are numerous things that can trigger red flags for mobile user experience. If you get flagged in the on-page template, and you do have a dedicated mobile site or responsive theme, drop your domain into the Google Mobile Tester tool in Search Console. Overall, your expectation when you clicked …

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