Make it sufficiently broad in terms of sitemaps

It's no surprise that customers are tired of being sold to, particularly across the internet. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Make sure you design your web pages so Google is forced to read your on-page …

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Its all about scraping

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Internal linking refers to the linking structure your site uses to …

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Follow a consistent cadence towards user generated content

Increased ownership of smartphones with built-in GPS devices allows marketers to expand geo-targeting programs. They'll help corral thoughts as you begin editing. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. One important fact …

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Here's what industry insiders think about gateway sites

So make sure that title tags always have the proper place in your optimization plan. Google also revealed that it uses your page title and description as part of its image search algorithm. The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. Currently, only seven …

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The truth about static pages

Who wants more traffic? This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. Planning keyword targets and goals together is of the utmost importance for all outbound communications. It is basically concerned with a holistic …

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Types of site changes brought on by splogs

Think PowerPoint style, not essay. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust …

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Expand your site submissions as necessary

Look at who is on top, then run reports on what they're linking to and who is linking to them. Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score One of Google's search engine algorithms …

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Reasons that people rely on web 2.0

Remember the good old days of SEO, when all that you really needed to have "valid SEO content" was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? You might be surprised to find that nearly 90 …

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Fascinating splogs tactics that can help your business grow

A strongly established image becomes difficult, if not impossible, to change. When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this …

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Campaign Setup

Some of the most historic cases of explosive growth hacking success involved input into product development as well. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Google, for …

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Things that make you love and hate site submissions

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. In a small business, just one (or very few) individuals will be doing everything. In March 2016, Google confirmed that it would no longer …

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Things to avoid when dealing with inbound links

If time is not a factor, that's all the more reason to use SEO. You need to make sure that your domain is optimised for keywords that will bring qualified and relevant traffic to your website. Search engines, such as Google and Bing, reward websites that help them effectively answer …

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The back story of forums

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Make it sufficiently broad in terms of dynamic pages

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front of searchers and earn their trust. With the rise of the mobile device, more and more individuals are searching on the …

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It's a win-win strategy with an emphasis on onsite SEO

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Heightened levels of customer loyalty often lead to positive word-of-mouth endorsements. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search …

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Learning about bread crumbs

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Looking at a website's backlink profile can tell you a lot about their marketing activities and …

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Define your goals with regards to citations

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for …

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Take care when dealing with URLs

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. If you are going to …

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Be mindful of link research

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. It helps the search engines quickly determine what the page is about. Every SERP is unique, even for …

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This story about backlinks will haunt you forever

And all these considerations make SEO a great deal of work. There is no optimal number of words on a page for placement in Google. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using …

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Adopt a customer centric view of duplication

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog …

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Is this the end of metrics as we know it?

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

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One important aspect is static pages

Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. But …

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What everyone ought to know about web 2.0

Trends come and go, but money makes traffic happen the fastest. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Again, Google is still …

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One element of your strategy should look at gateway sites

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Sometimes I will block Google when using OTHER people’s content on pages. Include the right keywords and link to the target …

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Find a simple guide to site submissions and read up about it

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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The hidden agenda behind analytics

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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Make it sufficiently broad in terms of duplication

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. When it comes to SEO, oftentimes a website …

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Make it sufficiently broad in terms of organic links

You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Sitelinks have the benefit of distributing organic search traffic that …

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The reason everyone loves bread crumbs

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Understanding the background, context and the continuing development of major digital marketing evolutions such as these …

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Assessing historical progress and how you've been helped by trust rank

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

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Types of site changes brought on by keyword density

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Discover your LSI keywords and make sure you …

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