You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile …

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal …

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Social platform optimization - Your linkeraiti and my linkeraiti …

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media …

However, the modern Google algorithms feature a process known as semantic searchh. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Because there has been quite some news about Google’s Penguin update and …

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. The journey to better ranking must always start with understanding about your current …

Remember that your success in SEO is directly proportional to the amount of effort you exert. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Also, expect to be targeted by a lot more people trying …

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Core SEO tactics are a must in an effective digital marketing strategy these days. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster …

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Technology is an important part of …

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. The reason relevant backlinks are so important is because Google will actually devalue the ranking …

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers …

Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) A …

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Since Google only wants to deliver …

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank …

Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really …

In case the website is not in the search engine’s index, then users won’t be able to find it using the search engine. your home page or blog listing pages). All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and …

Spend more time on it than you would a typical piece of content. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or …

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why …

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible …

One of the most time-consuming parts about link-building is actually finding places that will give you links. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. Once you start working …

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Remember that if you use black-hat SEO techniques, you run the risk of …

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. SEOs constantly work to get new links connecting to their sites that are from sources of high …

With a global economy more businesses are going online now. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. It’s no longer a means of holding a high page rank, it’s about bringing qualified traffic to …

Finding authoritative sites that’ll link back to your pages can be difficult. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. Content freshness matters. Keeping your content up …