For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself …

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the top five, where most users look? Here are a few tips for what to write and how to do it well. Over time, you’ll …

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Proposition development is about working out who your customers or audience are …

It can be in the comments what is finally implicitly integrated well into the content also. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no …

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …