Look at who is on top, then run reports on what they're linking to and who is linking to them. Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score One of Google's search engine algorithms …
more ...The unfortunate answer is - yes, it is a content issue. The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Avoid thin content pitfalls by checking for duplicates across all …
more ...Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. In a small business, just one (or very few) individuals will be doing everything. In March 2016, Google confirmed that it would no longer …
more ...Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …
more ...Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. But …
more ...Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Be aware that …
more ...The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if …
more ...The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Provide high-quality content on your pages, especially your homepage. This is the single …
more ...Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should …
more ...Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Search engines have been …
more ...For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself …
more ...Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Proposition development is about working out who your customers or audience are …
more ...Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …
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