Types of site changes brought on by keyword density

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Discover your LSI keywords and make sure you …

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Learn from these mistakes before you learn about SERPs

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the …

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Make gateway sites your centre of attention

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. To separate yourself from …

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How to diagnose RSS feeds related issues

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Away from on-page SEO, link-building is a huge factor in …

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Remember that static pages make the web go round

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should …

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Focus on performance, user experience, and link exchanges

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Search engines have been …

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Invest in URLs

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself …

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Things your competitors know about 301 redirects

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the top five, where most users look? Here are a few tips for what to write and how to do it well. Over time, you’ll …

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The truth about citations

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Proposition development is about working out who your customers or audience are …

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Think quality over quantity

It can be in the comments what is finally implicitly integrated well into the content also. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no …

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How to diagnose offsite SEO related issues

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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