Never changing social media will eventually destroy you

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. People won't click on vague page titles in search engines like they will on social media. Ranking in the search engines can be hard. Especially if the competition in …

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How does Duck Duck Go deal with LSI

Done in volume, the index of recommendations start to get some juice. For example, Google will occasionally roll out new features that evaluate the quality of content on the web; this doesn't change the fact that content quality is a massive factor for determining authority, but it refines how these …

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Let's talk about landing pages

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term - they lie! Cookieless …

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Marketing Through Word of Mouth

Word-of-mouth from friends, family, business acquaintances, and your past customers/clients will be one of your best and most reliable sources for promoting your business. Tell everyone about your new venture and ask for their help in spreading the word about it.

In addition to real-world connections, many people you …

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How to learn about duplication in a few hours

These constant changes in SEO strategies with Google's change will never let Seo die. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a …

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What can you do about walled garden sites right now?

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. taking into account the content, the domain name, Meta tag …

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Get rid of splogs for good

A verbal or written ad places more emphasis on the copy. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Typically, part of …

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Its all about scraping

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Internal linking refers to the linking structure your site uses to …

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Here's what industry insiders think about gateway sites

So make sure that title tags always have the proper place in your optimization plan. Google also revealed that it uses your page title and description as part of its image search algorithm. The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. Currently, only seven …

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Types of site changes brought on by splogs

Think PowerPoint style, not essay. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust …

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Expand your site submissions as necessary

Look at who is on top, then run reports on what they're linking to and who is linking to them. Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score One of Google's search engine algorithms …

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Things that make you love and hate site submissions

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. In a small business, just one (or very few) individuals will be doing everything. In March 2016, Google confirmed that it would no longer …

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The back story of forums

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Learning about bread crumbs

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Looking at a website's backlink profile can tell you a lot about their marketing activities and …

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Take care when dealing with URLs

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. If you are going to …

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One important aspect is static pages

Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. But …

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What everyone ought to know about web 2.0

Trends come and go, but money makes traffic happen the fastest. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Again, Google is still …

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Types of site changes brought on by keyword density

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Discover your LSI keywords and make sure you …

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Learn from these mistakes before you learn about SERPs

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the …

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Make gateway sites your centre of attention

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. To separate yourself from …

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How to diagnose RSS feeds related issues

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Away from on-page SEO, link-building is a huge factor in …

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Remember that static pages make the web go round

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should …

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Focus on performance, user experience, and link exchanges

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Search engines have been …

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Invest in URLs

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself …

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Things your competitors know about 301 redirects

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the top five, where most users look? Here are a few tips for what to write and how to do it well. Over time, you’ll …

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The truth about citations

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Proposition development is about working out who your customers or audience are …

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Think quality over quantity

It can be in the comments what is finally implicitly integrated well into the content also. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no …

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How to diagnose offsite SEO related issues

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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