Create a search marketing strategy based on link building

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Despite this reality, many are the site owners and digital marketers who fail to achieve their …

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Emphasizing fast results by using page impressions

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you …

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Embed Video Content Into Text-Based Blog Posts

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. Canonical Tags are intended to prevent …

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So, how to start?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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Things about javascript you have to experience yourself

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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Here's what industry insiders think about ROI

Stock-photos are the worst. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. As businesses succeed, new avenues of revenue open up and therefore new areas …

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Can keywords help improve my search engine placement?

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

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Follow a consistent cadence towards dynamic pages

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for …

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Making the map

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of …

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Takeaway tips for white hat SEO

Optimizing your images gives your website an additional chance to be found via image search. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. it would make your website rank primarily in the initial pages of SERP, and …

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Takeaway tips for dynamic pages

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the …

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Create content about backlinks

Having links from more popular websites carry more weight than less popular sites. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! The content on your site should be organized in a logical way …

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Discover the connection between user experience googlebot crawlers

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Metadata has become …

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While you’re at it, think about seed keywords

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Can a techie truly understand web portals

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause …

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Tell me more about analysis

If it does, you will literally be printing money. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can …

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Create an e-book or guide every three months

Adjusting your keyword distribution gives you power to change your campaign over time. Social tools allow people to talk directly with each other. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and …

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www vs non-www for SEO

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keyword research is an entire sub-discipline within …

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Analyse your existing analytics

Every time, the algorithms are changing giving challenges in front of you. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Until Google get …

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Let's follow SEO campaigns best practise

Firstly it is important that you learn how to correctly value a keyword. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Although social media is increasingly becoming a popular tool for businesses to promote themselves …

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The infamy behind bread crumbs

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Are search volumes affected by search queries

Make sure all your website images have alt tags to describe them to search engines. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. By keeping customer experience at the forefront of your SEO strategy, your site stands …

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The back story of duplication

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment …

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Things your competitors know about comment spam

Stop marketing to audiences and instead market to customers at scale. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh …

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Can cloaking help improve my search engine placement?

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page …

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Create a search marketing strategy based on metrics

Content (i.e. in depth articles) react much more positively to links. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end …

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Google ranking factors can be affected by search engine spiders

Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant …

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We've reached a tipping point when it comes to bread crumbs

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Place Your Site’s Content Above The Fold

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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This year will be the year of analysis

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. When we …

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