Conversion rate can mean several different things (depending on the site context). Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. Work with Google to provide your users with the most relevant, well-informed …

Industry giants can run hundreds of different websites with millions of web pages. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Market segmentation identifies sets of business or consumer groups with distinct characteristics. Even just a few changes will have a …

A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. The size of the account affects the selection of an in-house team versus an The best measure of your content's value is user satisfaction. If …

You may want to block the indexing of your images and media files. Be leery of tools that produce junky code that loads slowly. If your website content is relevant to a user's search, you may be able to acquire multiple listings for a given keyword. The Internet, or World …

In the case of marketing, this comprehension centers on the benefits of the good or service. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Companies sponsor …

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Part of the reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types …

The standard rule of thumb is a minimum of 200-300 words per page. Any change you make to your site that will impact your search index has to carefully considered. Good, obedient spiders conform to Robots Exclusion Protocol (REP). How would you make that search engine understand your photograph of …

It's no surprise that customers are tired of being sold to, particularly across the internet. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on …

An integrated approach connects brands with each audience, simultaneously or sequentially. Google AdWords, Facebook Ads, and Yahoo! When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Focus on keywords that have higher search …

The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of 'emergent SEO'. Table 3-4 contains links to some of the online word …

Nonetheless, you should learn how to research your competition on your own to better understand this process of choosing keywords. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. It is up to your site's content to …

The marketing team seeks to understand the firm's overall brand image and the strengths of individual brands in order to make solid connections with consumers and business-to-business customers. Dedicated server hosting is the next level in hosting. It takes working with many different sites of many different genres, different sizes …

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Now, most people know to avoid buying their followers. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to …

Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Building brand advocates requires an approach that differs from one designed to engage consumers with the brand in order to enhance its image. Having your site in the top 10 …

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. It has been commonly known that having multiple domains linked …

For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Posting regular …

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Google and other search websites are …

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Here, a text that is as descriptive as possible should be used as the anchor text since …

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. To sum it up, SEO is difficult because search engines are always changing and updating …

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and …

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type …

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. People visit websites to find answers to their questions and you create content because you want to provide valuable …

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). We’d recommend you start by improving five key website components: More importantly, the people coming to …

An index is another name used by a search engine for a database. Those paid and organics incentives are SEO and SEM. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant …

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. SEOs …

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? If you are dabbling in SEO for …

Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site’s visibility and rankability in search engines. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you …

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. A web page can be given an …

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on …

Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. How do you find people who value SEO enough to pay your prices? We’ve all experienced …

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google had changed their system to make these links appear as spam in some cases, and as a result …

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate …

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign …

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find …