Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate …

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign …

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find …

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine …

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

Do you know if it is working for you and bringing you more clients? This change has brought a revolution in the marketing industry. It’s important to monitor the backlinks your site is accumulating It doesn’t matter how big or small your company’s marketing budget is. There …

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. After you publish a blog post, share it on your social networks and then engage when people engage with …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

We used to hammer ecommerce product pages with links. Backlink quality is considered as the most important metric now than the count of backlinks. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Make sure that your site’s structure and hierarchy are …

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. It isn't just about the number of links that are going to a domain, but about …

If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them …

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and …

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. It’s clear that there …

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a …

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living …

What is generally the one thing that may prevent someone from using my service? This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the …

You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must …

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Optimizing your site …

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Fast forward a …

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. The actions you take to optimize your site will have a direct effect on your SEO ranking. Satisfy your users’ intent. Give them the …

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free. You …

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your …

SEO is the practice of providing your clients with information about your services digitally. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts …

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. As a business owner, you want your site to show up in results when it’s highly relevant to the …

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions …

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Backlinks are links to your …

The best thing is that even search engines also considered social media signals in their rankings. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. t’s far better to focus on reaching to authoritative blogs and providing …

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions …

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises …

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Try to …

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. For instance, if you want …

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Prominence implies that a …