In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. For tools, take advantage of all free tools provided by Google, such as: This is especially useful when you have pages with more than one URL …

Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. It's not good practice to have duplicate websites on different country code top-level domains (ccTLD). This awareness, in the long run, could …

At the same time, a longer dwell time is very beneficial for your ranking because it is a sign for Google that people enjoy your content. They hold the largest share of searchers-by far-and they tend to set the industry trends that every other search engine follows. For keyword researching …

Don't go there. Providing your users with bulleted and numbered lists is a great way to make your content more engaging; not everyone has the time or patience to read every line of your deftly considered and worded content; the majority of them will probably just skim, taking away only …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Unneeded material can include notices …

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: Within a few years, everything changed. Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. Cognitive maps simulate the …

The thrill of the hunt is real! Once you have your site up and running, there are a number of sitemonitoring tools you can purchase or use for free on the web. Conversion optimization is kind of a big deal. In any case, they no longer take users to a …

Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for many people who are not following Google guidelines, who are no updating their knowledge and those who still thinks that reading online blogs and watching video is enough to learn SEO. In …

Exact match keywords could trigger queries with different word order and function words. (Few things are more embarrassing than emailing the same person the same message multiple times especially when they've already responded.) Link building outreach isn't an exact science. Does Google have a specific length requirement for getting your …

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Seo is really an integral part of digital marketing. "Authority" actually exists at both the domain and page level. Be mindful of web-safe colors.

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First and foremost, if you post a piece of content that's a duplicate of one you've already posted, or a copy from something that already exists on the web, you could have inadvertently triggered a slight content-based penalty. What would you type into a search engine to find your business …

Every additional plugin will represent an increase in the amount of time it takes users to load your site. Organic search is a long-term and generally much better margin solution. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily …

Gender offers the opportunity to match a product with a large category of individuals. Most people have an incorrect view of what scalable link building is. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Your website …

Consumers encounter these elements as they interact with a company or brand. It extracts information from Google's auto-suggest feature, giving you hundreds or even thousands of different long-tail keyword ideas based on a single initial keyword entry. Once you get experienced in link profile analysis, it will be easy to …

For example, both local and national ranks depend in part on your domain authority as an independent site. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. SEO is …

A site map makes crawling your pages lightning fast. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. You may want to think about hiring a web designer if these …

Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. In this instance, if your main messaging on page (the first thing they are like to see) is in English and the target users are from Germany, then you don't have to do …

The concept of 'link' is changing in that respect. It only takes one semi-established outlet to pick up a story. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it …

If you have done all the reading you can, and still feel lost (don't worry a lot of people do), reach out to us, we are happy to answer any questions you may have! It can be doorway pages. The placement of the ad on a search page depends on …

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and …

Look at who you already know that might be willing to collaborate with you. In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your …

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site Test what they say and test what they don't say. The most common form of behavioral targeting …

In the second case, you will have a higher total authority coming from those sources, but the average individual value of your links will be lower. For some sites, conversion rate can be the number of visitors that bought a particular product. There are numerous websites which have a sole …

You'll also want to create a designated contact page, with your company name, address, phone number, social media information, and a contact form at a minimum. Always begin a content strategy around the top ROI products. As general advice goes, the better the content strategy, the happier your customers will …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don't keep repeating keywords through your sub-headings - use variations and natural language to describe your content. Since evergreen content will help …

When you build your first link on a new external source, you'll get a boost of authority passed to your domain. Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Of course, this resulted in some …

Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. While it's easy to find "experts" you may want …

Wikipedia is also open to the public for editing, so you can link yourself wherever it seems appropriate. It's important to identify keywords that can bring quality traffic on your website. How do you really get your SEO content to rock? You promote it! Get people to it. Google regularly …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. There are sites that look spammy at first glance. Knowing this, you can …

It's not enough to find an effective keyword that leads traffic to your site. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include …

If your site takes too long to load, your users won't even give you a chance, so keep your site as lean as possible by using the right image formats, reducing your multimedia sizes, clearing old drafts and meta data, and using a good caching plugin. This is important, as …

A brand name provides an overall banner. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Google doesn't like when people try to hack their way to the top of the rankings using spammy tactics. Search engine rankings take time to build …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

Google takes mobile friendliness into account when ranking your site in the search results. Always post new content to your own website and then wait to syndicate it elsewhere until Google has crawled and indexed your content. To remain focused, don't go after too many platforms, just be persistent with …

At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. If deleting the duplicate content altogether isn't an option, you can use 301 redirects or selective robots.txt files to ensure that Google only crawls one instance of each page. I …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

A machine learning model algorithm that predicts rankings across thousands of search results allows users to observe aggregate performance of their domain over time. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to …

Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. A well-planned structure makes your writing more effective. Your bounce rate is determined by the amount of people that click on the link to …

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

However, much like onions (and ogres), SEO has many layers. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. That goes for every website, but it can work wonders for local businesses. Our industry still hasn?t conducted …