Take the stress out of canonical URLs

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. For tools, take advantage of all free tools provided by Google, such as: This is especially useful when you have pages with more than one URL …

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Never changing canonical URLs will eventually destroy you

Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. It's not good practice to have duplicate websites on different country code top-level domains (ccTLD). This awareness, in the long run, could …

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Monitor the evolution of your rankings

At the same time, a longer dwell time is very beneficial for your ranking because it is a sign for Google that people enjoy your content. They hold the largest share of searchers-by far-and they tend to set the industry trends that every other search engine follows. For keyword researching …

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The mysterious world of SEO

Don't go there. Providing your users with bulleted and numbered lists is a great way to make your content more engaging; not everyone has the time or patience to read every line of your deftly considered and worded content; the majority of them will probably just skim, taking away only …

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The ugly truth about canonical URLs

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Unneeded material can include notices …

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Winning tactics for walled garden sites

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: Within a few years, everything changed. Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. Cognitive maps simulate the …

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What you should have asked your teachers about web crawlers

Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for many people who are not following Google guidelines, who are no updating their knowledge and those who still thinks that reading online blogs and watching video is enough to learn SEO. In …

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Don't miss out onsite SEO from your detailed marketing checklist

Exact match keywords could trigger queries with different word order and function words. (Few things are more embarrassing than emailing the same person the same message multiple times especially when they've already responded.) Link building outreach isn't an exact science. Does Google have a specific length requirement for getting your …

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Getting to grips with reporting as part of your SEO tactics

First and foremost, if you post a piece of content that's a duplicate of one you've already posted, or a copy from something that already exists on the web, you could have inadvertently triggered a slight content-based penalty. What would you type into a search engine to find your business …

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Why Use Sitemaps?

Every additional plugin will represent an increase in the amount of time it takes users to load your site. Organic search is a long-term and generally much better margin solution. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily …

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Myths and misconceptions about backlinks

Gender offers the opportunity to match a product with a large category of individuals. Most people have an incorrect view of what scalable link building is. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Your website …

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Warning: These mistakes could destroy your page impressions

Consumers encounter these elements as they interact with a company or brand. It extracts information from Google's auto-suggest feature, giving you hundreds or even thousands of different long-tail keyword ideas based on a single initial keyword entry. Once you get experienced in link profile analysis, it will be easy to …

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Pay attention to long tail search

For example, both local and national ranks depend in part on your domain authority as an independent site. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. SEO is …

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A do-it-yourself guide to analytics

A site map makes crawling your pages lightning fast. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. You may want to think about hiring a web designer if these …

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Mobile-First Indexing: Fix issues around page rank

The concept of 'link' is changing in that respect. It only takes one semi-established outlet to pick up a story. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it …

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The lazy way to white hat SEO

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and …

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Ridiculous rules about bread crumbs

Look at who you already know that might be willing to collaborate with you. In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your …

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Is fetch as google a Google ranking signal?

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site Test what they say and test what they don't say. The most common form of behavioral targeting …

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Make a good use of googlebot crawlers

In the second case, you will have a higher total authority coming from those sources, but the average individual value of your links will be lower. For some sites, conversion rate can be the number of visitors that bought a particular product. There are numerous websites which have a sole …

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Does the Yahoo indexer really care about LSI

You'll also want to create a designated contact page, with your company name, address, phone number, social media information, and a contact form at a minimum. Always begin a content strategy around the top ROI products. As general advice goes, the better the content strategy, the happier your customers will …

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Focus on ROI Instead of static pages

When you build your first link on a new external source, you'll get a boost of authority passed to your domain. Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Of course, this resulted in some …

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SEO CDN best practice

Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. While it's easy to find "experts" you may want …

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Can I use dynamic pages to help index my site?

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. There are sites that look spammy at first glance. Knowing this, you can …

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Maybe static pages will be a thing of the past

It's not enough to find an effective keyword that leads traffic to your site. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include …

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It's a win-win strategy with an emphasis on metrics

If your site takes too long to load, your users won't even give you a chance, so keep your site as lean as possible by using the right image formats, reducing your multimedia sizes, clearing old drafts and meta data, and using a good caching plugin. This is important, as …

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How you will benefit from quality

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

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Who else wants to know the mystery behind URLs ?

Google takes mobile friendliness into account when ranking your site in the search results. Always post new content to your own website and then wait to syndicate it elsewhere until Google has crawled and indexed your content. To remain focused, don't go after too many platforms, just be persistent with …

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People still ask me about anchor text and its importance today

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

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Why I hate bounce rates

Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. A well-planned structure makes your writing more effective. Your bounce rate is determined by the amount of people that click on the link to …

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Write a keyword-rich introduction about SEM

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

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How Google treats expertise when indexing your site

However, much like onions (and ogres), SEO has many layers. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. That goes for every website, but it can work wonders for local businesses. Our industry still hasn?t conducted …

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