Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. In this instance, if your main messaging on page (the first thing they are like to see) is in English and the target users are from Germany, then you don't have to do …

The concept of 'link' is changing in that respect. It only takes one semi-established outlet to pick up a story. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it …

If you have done all the reading you can, and still feel lost (don't worry a lot of people do), reach out to us, we are happy to answer any questions you may have! It can be doorway pages. The placement of the ad on a search page depends on …

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and …

Look at who you already know that might be willing to collaborate with you. In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your …

Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site Test what they say and test what they don't say. The most common form of behavioral targeting …

In the second case, you will have a higher total authority coming from those sources, but the average individual value of your links will be lower. For some sites, conversion rate can be the number of visitors that bought a particular product. There are numerous websites which have a sole …

You'll also want to create a designated contact page, with your company name, address, phone number, social media information, and a contact form at a minimum. Always begin a content strategy around the top ROI products. As general advice goes, the better the content strategy, the happier your customers will …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don't keep repeating keywords through your sub-headings - use variations and natural language to describe your content. Since evergreen content will help …

When you build your first link on a new external source, you'll get a boost of authority passed to your domain. Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Of course, this resulted in some …

Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. While it's easy to find "experts" you may want …

Wikipedia is also open to the public for editing, so you can link yourself wherever it seems appropriate. It's important to identify keywords that can bring quality traffic on your website. How do you really get your SEO content to rock? You promote it! Get people to it. Google regularly …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. There are sites that look spammy at first glance. Knowing this, you can …

It's not enough to find an effective keyword that leads traffic to your site. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include …

If your site takes too long to load, your users won't even give you a chance, so keep your site as lean as possible by using the right image formats, reducing your multimedia sizes, clearing old drafts and meta data, and using a good caching plugin. This is important, as …

A brand name provides an overall banner. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Google doesn't like when people try to hack their way to the top of the rankings using spammy tactics. Search engine rankings take time to build …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

Google takes mobile friendliness into account when ranking your site in the search results. Always post new content to your own website and then wait to syndicate it elsewhere until Google has crawled and indexed your content. To remain focused, don't go after too many platforms, just be persistent with …

At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. If deleting the duplicate content altogether isn't an option, you can use 301 redirects or selective robots.txt files to ensure that Google only crawls one instance of each page. I …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

A machine learning model algorithm that predicts rankings across thousands of search results allows users to observe aggregate performance of their domain over time. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to …

Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. A well-planned structure makes your writing more effective. Your bounce rate is determined by the amount of people that click on the link to …

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

However, much like onions (and ogres), SEO has many layers. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. That goes for every website, but it can work wonders for local businesses. Our industry still hasn?t conducted …

To put it more simply, RankBrain watches how users interact with search results and rank the results based on that. It helps the search engines quickly determine what the page is about. How can database-driven SEO programs help personalize interactions with customers? Identify your target audience's optimal buying journey, and …

Keyword metadata is rarely if ever used to tabulate search engine rankings. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate …

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You're …

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. It is beneficial to both the consumer and business because it …

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical …

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. They believe that effective outreach is all about giving …

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. This is one of the easiest and more effective methods in use today. Enhancing your website's on-page SEO elements is only half the battle. Still, there's an ongoing component to mobile …

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

Additionally, I'll show you where on your web pages to place your keywords and in what format to use. Simply pointing to a homepage time after time is going to earn you a negative reputation, but high quality links tend to point to very specific internal pages as sources, serving …

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. However, if you are in the double or even triple digits, you're going to need some help. List all your competitors - use a …

If it does not already exist, thin content is easy enough to prevent. This guide will walk you through the most important elements of on-page SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user …

One could argue that the deceptive SEO practiced in its early days is long gone. But this is a challenge because social sites can pop up and grow to tens of millions within months. Every website page, including your blog, should have at least one call-to-action above the page's fold …

Team building is about providing the skills, training and resources that your people need, so that they can work in harmony. But, to be truly effective, it needs to be a continual process, embedded into your team and organization's culture.

So it takes a team building action. Skilled leaders are …

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly …

It takes work, and work costs money, particularly if you hire a consultant. If you have just created your website, the chances of getting fast and natural links are almost zero. It's one or the other. There is no exact word count when we talk about the "long content." There …