Focus on ROI Instead of static pages

When you build your first link on a new external source, you'll get a boost of authority passed to your domain. Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Of course, this resulted in some …

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SEO CDN best practice

Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. While it's easy to find "experts" you may want …

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Can I use dynamic pages to help index my site?

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. There are sites that look spammy at first glance. Knowing this, you can …

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Maybe static pages will be a thing of the past

It's not enough to find an effective keyword that leads traffic to your site. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include …

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How you will benefit from quality

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

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Who else wants to know the mystery behind URLs ?

Google takes mobile friendliness into account when ranking your site in the search results. Always post new content to your own website and then wait to syndicate it elsewhere until Google has crawled and indexed your content. To remain focused, don't go after too many platforms, just be persistent with …

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People still ask me about anchor text and its importance today

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

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Why I hate bounce rates

Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. A well-planned structure makes your writing more effective. Your bounce rate is determined by the amount of people that click on the link to …

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Write a keyword-rich introduction about SEM

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

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How Google treats expertise when indexing your site

However, much like onions (and ogres), SEO has many layers. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. That goes for every website, but it can work wonders for local businesses. Our industry still hasn?t conducted …

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Identify What's Working and What Isn't with regards to metrics

To put it more simply, RankBrain watches how users interact with search results and rank the results based on that. It helps the search engines quickly determine what the page is about. How can database-driven SEO programs help personalize interactions with customers? Identify your target audience's optimal buying journey, and …

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Ridiculous rules about html

Keyword metadata is rarely if ever used to tabulate search engine rankings. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate …

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Thinking about page rank makes everything OK

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

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Make use of free tools to check webmaster tools

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. It is beneficial to both the consumer and business because it …

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Find a simple guide to conversion rates and read up about it

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical …

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The reason everyone loves anchor text

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. They believe that effective outreach is all about giving …

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Carve out time for concentrating on web portals

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. This is one of the easiest and more effective methods in use today. Enhancing your website's on-page SEO elements is only half the battle. Still, there's an ongoing component to mobile …

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Find out more about URLs

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

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What everyone ought to know about dynamic pages

Additionally, I'll show you where on your web pages to place your keywords and in what format to use. Simply pointing to a homepage time after time is going to earn you a negative reputation, but high quality links tend to point to very specific internal pages as sources, serving …

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Taboos about non reciprocal links that you should know

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. However, if you are in the double or even triple digits, you're going to need some help. List all your competitors - use a …

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Promote your website in the right ways, utilising URLs

If it does not already exist, thin content is easy enough to prevent. This guide will walk you through the most important elements of on-page SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user …

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The mysterious world of RSS feeds

One could argue that the deceptive SEO practiced in its early days is long gone. But this is a challenge because social sites can pop up and grow to tens of millions within months. Every website page, including your blog, should have at least one call-to-action above the page's fold …

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Teaching Skills Through Team Building

Team building is about providing the skills, training and resources that your people need, so that they can work in harmony. But, to be truly effective, it needs to be a continual process, embedded into your team and organization's culture.

So it takes a team building action. Skilled leaders are …

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Enthusiastic about ROI

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Repetition helps increase consumer ad recall as well as …

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Great ideas about splogs to share with your colleagues

SEO work brings long-term value. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Producing content that ranks well is clearly an important part of writing for SEO. But it's also about turning those visitors into …

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Are you making these 301 redirects errors?

Backlinks from older websites may be worth more than links from newer sites. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The …

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Personalization counts: how do URLs fit into this?

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Blogs can bite! Your goal for an optimized title tag is to match the wording that you use with what is being searched for as long as the perceived …

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More importance is given to keyword stuffing

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO …

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Take care when dealing with sitemaps

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Google prefers fresh content. An older page that's regularly updated may outperform a newer page. It's cost-effective and generally low maintenance unless you're offering a reward. Each journey …

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Give a thought for URLs when planning your web strategy

But it certainly can get as technical and detailed as you want to make it. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. There are many places across the web where you can build links through submissions, whether it's …

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Are search volumes affected by metrics

In general, the more you know about your competitors, the better. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and …

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Layout, formatting and quality combine to make great SEO

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Online shops in particular often face the …

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