Reasons why you cannot learn duplication well

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

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Types of site changes brought on by SERPs

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. It has been commonly known that having multiple domains linked …

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Think about keywords from the start

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Google and other search websites are …

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Concentrate on actionable web 2.0

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Here, a text that is as descriptive as possible should be used as the anchor text since …

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When auditing your site, take time to think about quality

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type …

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Lessons I've learned from backlinks

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. People visit websites to find answers to their questions and you create content because you want to provide valuable …

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Can link building really make a difference?

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). We’d recommend you start by improving five key website components: More importantly, the people coming to …

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The worst advice I've heard about javascript

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. SEOs …

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Content marketing is one of the biggest aspects of SEO

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? If you are dabbling in SEO for …

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Taboos about widgets that you should know

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. A web page can be given an …

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What your mum didn't tell you about onsite SEO

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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Reasons why you cannot learn meta tags well

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Write Intent-Driven Content

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google had changed their system to make these links appear as spam in some cases, and as a result …

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The mysterious world of quality

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

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Less is always better when it comes to web portals

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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Search For Broken Link Building Opportunities On Bing

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate …

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Pay attention to your monthly click-through rate

They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign …

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Never underestimate the influence of reporting

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find …

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This year will be the year of onsite SEO

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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High advertisement ratio can be mitigated by using LSI

Do you know if it is working for you and bringing you more clients? This change has brought a revolution in the marketing industry. It’s important to monitor the backlinks your site is accumulating It doesn’t matter how big or small your company’s marketing budget is. There …

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Thinking about social media makes everything OK

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. After you publish a blog post, share it on your social networks and then engage when people engage with …

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Taboos about text links that you should know

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Lets look at our approach to forums

We used to hammer ecommerce product pages with links. Backlink quality is considered as the most important metric now than the count of backlinks. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Make sure that your site’s structure and hierarchy are …

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Analyse your existing CTR

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you …

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Carve out time for concentrating on SERPs

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

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Tactics around text links

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. It isn't just about the number of links that are going to a domain, but about …

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Create a search marketing strategy based on bread crumbs

If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them …

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Sponsor events, teams, or organizations

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and …

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The worst advice I've heard about rankings

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. It’s clear that there …

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Repurpose old forums

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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