Less is always better when it comes to web portals

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

more ...

Search For Broken Link Building Opportunities On Bing

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate …

more ...


Pay attention to your monthly click-through rate

They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign …

more ...

Never underestimate the influence of reporting

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find …

more ...


This year will be the year of onsite SEO

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

more ...

High advertisement ratio can be mitigated by using LSI

Do you know if it is working for you and bringing you more clients? This change has brought a revolution in the marketing industry. It’s important to monitor the backlinks your site is accumulating It doesn’t matter how big or small your company’s marketing budget is. There …

more ...

Thinking about social media makes everything OK

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. After you publish a blog post, share it on your social networks and then engage when people engage with …

more ...

Taboos about text links that you should know

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

more ...

Lets look at our approach to forums

We used to hammer ecommerce product pages with links. Backlink quality is considered as the most important metric now than the count of backlinks. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Make sure that your site’s structure and hierarchy are …

more ...

Analyse your existing CTR

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you …

more ...

Carve out time for concentrating on SERPs

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

more ...

Tactics around text links

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. It isn't just about the number of links that are going to a domain, but about …

more ...

Create a search marketing strategy based on bread crumbs

If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them …

more ...

Sponsor events, teams, or organizations

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and …

more ...

The worst advice I've heard about rankings

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. It’s clear that there …

more ...

Repurpose old forums

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

more ...

Effect of keyword density on my rankings

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a …

more ...

How to focus on metrics

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living …

more ...

Look for scraped content on your site

What is generally the one thing that may prevent someone from using my service? This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the …

more ...


The worst advice I've heard about conversion rates

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Optimizing your site …

more ...

Advantages of text links and how you can take advantage of this

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Fast forward a …

more ...

Personalization counts: how does content fit into this?

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. The actions you take to optimize your site will have a direct effect on your SEO ranking. Satisfy your users’ intent. Give them the …

more ...

What online marketing tools do you use?

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free. You …

more ...

Update your stickiness on a regular basis

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your …

more ...

Myths and misconceptions about page impressions

SEO is the practice of providing your clients with information about your services digitally. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts …

more ...


Discover the connection between user experience ROI

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions …

more ...

Increase Organic Traffic by the manipulation of html

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

more ...

How to really understand keyword research

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Backlinks are links to your …

more ...


Have a category description paragraph

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will …

more ...

How to learn about quality in a few hours

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions …

more ...

Remember that meta tags make the web go round

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises …

more ...

Writing Content That Converts

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Try to …

more ...


The truth about conversion rates

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Prominence implies that a …

more ...