Design + content = Greatness

Duplicate content is an important issue to check for during your SEO audit. Conduct surveys or focus groups with some of your most avid readers and most loyal customers to hear what they'd like to read in a blog, and what they're currently missing from their regular material. Long tail …

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Fascinating web 2.0 tactics that can help your business grow

With tightening marketing budgets, more companies use in-house advertising resources. Many products become top of mind or top choice due to brand equity. Movement means making a bunch of changes to a site based on hunches. Businesses consider social media a key element of their SEO strategies.

Quality over quantity …

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The infamy behind ROI

To be a part of the party, make sure your business website uses structured data markup. Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. The analytics instrumentation …

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Random musings on link exchanges

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Using PPC in parallel with SEO can be helpful. From a marketing standpoint, you can refine a website to target a niche audience. Chances are good your site already has some evergreen articles, whether …

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Make it sufficiently broad in terms of canonical URLs

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my …

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Latest developments in forums

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that …

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Make conversion rates the main focus of your marketing tactics

Evergreen content will provide a steady amount of traffic long after publishing date. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Content marketers can harness the power …

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Actionable tips on web 2.0 and Facebook

Keep page layout as simple and intuitive as possible. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't often type in long sentences into search engines. It also needs …

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Having fun with conversion rates

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient …

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Be aware of rel=nofollow for links when working on LSI

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). The good news is that SEO copywriting could represent a huge opportunity for you! Getting more traffic is top of mind for any business owner, so the …

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Adjust your appearance in search by utilising text links

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable …

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Feedback driven SEO

Well-written page titles of a suitable length will help your pages stand out in search results and help search engines understand what your pages are about. Sooner or later, you must decide what software your site will be running. Does the content add an enormous amount of value or is …

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Establish your position regarding blogs

For humans this will not be possible, but for search engine, this is every day's work. Is your link structure in line with your SEO strategy, and do the most important pages have enough links from strong, related pages? Are internal links updated to point to new URLs instead of …

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People still ask me about forums and its importance today

That's easy. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Web designers, developers, web server administrators, and marketers now carry the same vision, with …

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Want a thriving business? Focus on stickiness

When someone searches "shop women's watches" in Google, you want your website to show up. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a …

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The lazy way to web crawlers

Websites can benefit from mixing evergreen content with their fresh posts and pages. The more, the better saying doesn't go for links. At least not as long as more means links you buy without checking if they are risky for your backlink profile or not. You'd better aim for fewer …

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The death of splogs

f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail keyword can really make a big difference …

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Easy to read and digest

Content (i.e. in depth articles) react much more positively to links. SEO work brings long-term value. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation …

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Emphasizing fast results by using site submissions

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into …

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Relevance, not quality

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive …

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How you will benefit from scraping

There are two types of backlinks, and they are internal backlinks and external backlinks. Since companies started hiring SEO experts back in the 90’s, SEO has changed. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of …

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Test different keywords with different pages

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! It’s advised to provide affiliates with the same product feeds that are …

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Consider analytics at the inception

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Every website has a …

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Go long-tail and forget comment spam

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site …

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Check which of your keywords are already used

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot …

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Consider text links at the inception

An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. In fact, there is a certain amount …

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Grant crawlers permission to index the content on pages

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. It’s not just the online marketing …

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Adjust your appearance in search by utilising duplication

More leads should bring additional sales and opportunities. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages …

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Hidden facts about googlebot crawlers

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when …

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You need to understand what your competitors are doing

In return, search engines reward helpful websites with better search rankings. Backlinks are hyperlinks that point back to your website. So, accordingly Seo technique should also be changed otherwise Seo will dead. There are some techniques that you can employ, right now, to really start your SEO campaign off on …

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