You get what you want—top rankings on Google and “free” organic traffic. Successful SEO requires a thorough understanding of the business itself. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Measure everything about your content, aligning KPIs with your business …

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is …

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Aside from on-site optimization and content marketing, the most important …

The algorithms used by search engines can be rather complex and include a number of different factors. Within a few years, everything changed. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Most business orders rely on SEO …

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. When you use underscores to separate words in a URL name, Google will read it as one single word. When a search engine spider crawls your website it …

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Make absolutely certain that your NAP information …

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. If you are a business owner trying to improve your online presence it can seem overwhelming with …

By spring 2013, Facebook and Google+ added hashtags. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Can your title …

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second …