The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. It increases the odds that a brand and the accompanying message will be stored in …

It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. The following instances of duplicate content are typically caused by editorial reasons, or can be solved through editorial solutions. A lot of …

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and …

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions …

What are the foundations of marketing strategies? If you research your competitors, you will probably notice that they have some backlinks in common which you don't have yet. Well, if they managed to get these backlinks, why shouldn't you too? When starting your search for chat rooms or message boards …

Selling domain names is a big business. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can't possibly know how a website is performing. The Internet is made up of trillions of pages …

A mobile device is personal, and, as such, tends to be used by a single individual, which feature provides companies the opportunity to build loyalty and engage consumers with the brand. Furthermore, employ sufficient alignments, whitespace, and text padding for additional clarity and web page look and feel. The link …

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Only Google …

There are many local SEOs who have had a lot of success at this. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? One important fact that you need to keep in mind …

The hard part of SEO isn't doing the work, it's sitting down to do the work. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. Here is the thing, while guest blogging accounts for 46% of most webmaster's link building …

When you use underscores to separate words in a URL name, Google will read it as one single word. If you are targeting the Australian market, your site had better be hosted in Australia. Quality images, tagged with good keywords, can also help your rankings with search engines. In this …

A consumer who remains uncertain about the right brand to purchase undertakes an external search. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. By determining the meaning of each word, it disambiguates the other words …

Break up big pages into smaller pages. SEO techniques can be defined as 'White Hat' and 'Black Hat'. This scenario is highly plausible for revenue reasons. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the …

Building brand advocates requires an approach that differs from one designed to engage consumers with the brand in order to enhance its image. I'm sure you don't want to spend time creating content no one wants to read. Additionally, you can pay to have your website ranked above organic results …

Make Sure That Each Outlet, Product And Service Has Its Own Web Page - We're getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to …

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you …

While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. If you want to do good marketing, look …

A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Search engines simply want to deliver the most relevant results to their users …

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Many global organizations embraced hreflang. When you spend …

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by …

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Understanding the background, context and the continuing development of major digital marketing evolutions …

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Build a great series of appropriate backlinks on your site. Have your keyword …

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and …

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search …

Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. The easiest way to …

You get what you want—top rankings on Google and “free” organic traffic. Successful SEO requires a thorough understanding of the business itself. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Measure everything about your content, aligning KPIs with your business …

The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is …

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Aside from on-site optimization and content marketing, the most important …

The algorithms used by search engines can be rather complex and include a number of different factors. Within a few years, everything changed. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Most business orders rely on SEO …

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. When you use underscores to separate words in a URL name, Google will read it as one single word. When a search engine spider crawls your website it …

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Make absolutely certain that your NAP information …

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. If you are a business owner trying to improve your online presence it can seem overwhelming with …

By spring 2013, Facebook and Google+ added hashtags. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Can your title …

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second …