A focus on backlinks to benefit search engine placement

However, some business owners execute SEO strategies that are questionable, in an effort to increase their rank, and as a result, some of their site visitors become disinterested, rather than engaged. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered …

more ...

Focus on ROI Instead of anchor text

Real value generates traffic, followers, engagement and backlinks. Either way, your links will appear unnatural-so make sure you're using a wide variety of different sources. It's generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website …

more ...

Take care when dealing with sitemaps

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Still, there's no denying that the highest ranking pages in Google search results usually …

more ...

Make the most of SEO by really understanding anchor text

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …

more ...

Maybe keyword density will be a thing of the past

Just imagine a fraction of those 14 billion searches happen for your business. Taking maximum control of both structured and unstructured citations is one of the most obvious and sensible ways to achieve a high degree of ownership. There's a common misconception that the more pages you have targeting a …

more ...

Make page rank a priority

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Buzz is more powerful than words spoken by a paid spokesperson or endorser. Check the company's reputation, have any of their …

more ...

Takeaway tips for meta tags

Once a company adopts SEO as part of its online strategy, everything becomes easier. Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. After all, why bother uploading a 1800x1800px image to …

more ...

What are the advantages of canonical URLs on today's web?

Now, words are linked to concepts, which are increasingly important to determine relevance. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate …

more ...

Make web crawlers the focal point of your marketing efforts

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. International marketers utilize both standardization and adaptation tactics with regard to brands and products. What pages are …

more ...

The mysterious world of plugins

Geocoding often combines demographic information with lifestyle data. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. The SEO process is always in …

more ...


Find Questions That Your Buyer Persona is Asking

These pages can also create a lot of duplication on site. IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. Many people still think that having a high volume of crawlable and indexable pages is always better. SEO marketers …

more ...


Discover the connection between user experience blogs

There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle …

more ...

At last - revealed: the secret to user generated content

Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only …

more ...


Concentrate on actionable keywords

Google Suggest is both a blessing and a curse when it comes to SEO. Many marketing experts believe that the objective-and-task method represents the best budgeting approach because it relates dollar costs to achieving specific objectives. Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little …

more ...

How to survive your first encounter with dynamic pages

Any LinkedIn user can follow a company that has set up a Company Page to receive and interact with updates on their home page, which allows you a chance to drive awareness of you and your brand. With the advent of video hosting sites, blogs, and real-time social media, Google …

more ...

Headings and onsite SEO

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers …

more ...

Make it sufficiently broad in terms of CTR

The modern SEO seems to be focusing more on user experience. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles …

more ...

Taboos about inbound links that you should know

This assesses if your own website can be made much more profitable. Some may think only about ranking in the SERP without even bothering about their users. Even if the feedback is negative, responding to it in a tactful manner can act as great marketing! The initial purpose of search …

more ...

This story about onsite SEO will haunt you forever

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

more ...


Don’t forget domain authority

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal …

more ...

The broken link-building method aided by comment spam

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Social platform optimization - Your linkeraiti and my linkeraiti …

more ...



Lessons I learned about search engine spiders

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. The journey to better ranking must always start with understanding about your current …

more ...

Random musings on mobile search

Remember that your success in SEO is directly proportional to the amount of effort you exert. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Also, expect to be targeted by a lot more people trying …

more ...

Wait. Are googlebot crawlers really that simple?

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Core SEO tactics are a must in an effective digital marketing strategy these days. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster …

more ...

Create an Engaging Web Presence by the use of scraping

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Technology is an important part of …

more ...

Tell me more about nofollow links

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. The reason relevant backlinks are so important is because Google will actually devalue the ranking …

more ...

Focus on performance, user experience, and widgets

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers …

more ...


The clean URL mission

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Since Google only wants to deliver …

more ...

Add valuable insight to your repurposed content

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank …

more ...