Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

Local SEO is, inarguably, the best bet for local businesses to grow big. In return, search engines reward helpful websites with better search rankings. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. It …

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keyword research is an entire sub-discipline within …

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high …

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. You have to keep in mind that in order to have people purchase or sign up …

Stop marketing to audiences and instead market to customers at scale. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh …

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. A great way to …

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Distinct pages are …

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. When we …