Why I hate bounce rates

Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. A well-planned structure makes your writing more effective. Your bounce rate is determined by the amount of people that click on the link to …

more ...

Write a keyword-rich introduction about SEM

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

more ...

The tightening up of web 2.0

Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they own most of the search engine market share in the Western parts of …

more ...

Identify What's Working and What Isn't with regards to metrics

To put it more simply, RankBrain watches how users interact with search results and rank the results based on that. It helps the search engines quickly determine what the page is about. How can database-driven SEO programs help personalize interactions with customers? Identify your target audience's optimal buying journey, and …

more ...

Ridiculous rules about html

Keyword metadata is rarely if ever used to tabulate search engine rankings. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate …

more ...

Why I hate offsite SEO

Seed keywords are those that you either already know your target audience is using to search for your services, or that you would use if you were a member of your target audience. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different …

more ...

Fresh ideas on how to improve your page rank

Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. The manner …

more ...

What everyone ought to know about dynamic pages

Additionally, I'll show you where on your web pages to place your keywords and in what format to use. Simply pointing to a homepage time after time is going to earn you a negative reputation, but high quality links tend to point to very specific internal pages as sources, serving …

more ...

Less is always better when it comes to citations

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Do they answer a specific type …

more ...

How to optimize your blog posts for the keywords you care about

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. Both 301s and canonical URLs …

more ...

Promote your website in the right ways, utilising URLs

If it does not already exist, thin content is easy enough to prevent. This guide will walk you through the most important elements of on-page SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user …

more ...


Understand about walled garden sites

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. They can often be far too specific, far too generalised, or just not the common phrase used by customers. Most search engines like links of either …

more ...



Enthusiastic about ROI

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Repetition helps increase consumer ad recall as well as …

more ...

Great ideas about splogs to share with your colleagues

SEO work brings long-term value. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Producing content that ranks well is clearly an important part of writing for SEO. But it's also about turning those visitors into …

more ...

People still ask me about forums and its importance today

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

more ...

Give a thought for URLs when planning your web strategy

But it certainly can get as technical and detailed as you want to make it. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. There are many places across the web where you can build links through submissions, whether it's …

more ...

Layout, formatting and quality combine to make great SEO

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Online shops in particular often face the …

more ...

When auditing your site, take time to think about bread crumbs

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. People will often forgive mistakes made by companies, but they will not forgive insincerity. SEO can help a …

more ...

Warning: These mistakes could destroy your googlebot crawlers

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

more ...

Make a good use of hits

The targets provide a sense of direction and prevent personal biases from affecting selection decisions. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. The goal of negative SEO is to lower the rankings of competitor websites. This, they …

more ...


This story about Google algorithms will haunt you forever

Many national governments try to censor various websites from appearing within their boundaries. XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. The writers that have the true minds to create and provide value to clients always need a break. SEO …

more ...


Small but important things to observe about CTR

Ads with concrete images tend to lead to more favorable attitudes than those without pictures or abstract images. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their …

more ...

Enthusiastic about user generated content

Use compression software for websites such as Gzip to reduce the file sizes of your website's elements. No doubt you will already be engaging in social media in some form to promote your business so you If the interactive elements on your site are placed too close to each other …

more ...

Take the stress out of canonical URLs

Some search engines, including Google, pay attention to your site's IPs. Solid communications objectives should be established. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. This is in contrast to other internet …

more ...


Try to target a hungry crowd by paying attention to keywords

There's a debate as to whether or not this really matters. Media planning commences with a target market analysis. Factors that affect a person's values include the individual's personality, temperament, environment, and one's culture. It is a marketing tact used to promote a brand, product, or service through digital technology …

more ...

One important aspect is page rank

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. Gender is obvious. Along its path, several artifacts are produced to foster better tracking and management of overall SEO efforts. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where …

more ...

The truth about comment spam

There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Well this is where things get complicated. By …

more ...

Reasons why you cannot fully understand SERPs

Paid software is not exempt from this rule; it will also have some bugs. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can't fool …

more ...


Why most people will never be great at link bait

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

more ...

Unlocking the mystery of gateway sites

Conversion rate can mean several different things (depending on the site context). Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. Work with Google to provide your users with the most relevant, well-informed …

more ...

Your key to success: link exchanges

Your customers are looking for answers to questions, or resolutions for problems they're having. A backup approach could be to set URLs with session IDs to noindex, but this limits page-level link equity potential in the event that someone links to a page's URL that includes the session ID. Digital …

more ...

Natural building blocks for your site

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

more ...