Reasons why you cannot learn duplication well

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

more ...

Types of site changes brought on by SERPs

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. It has been commonly known that having multiple domains linked …

more ...

The worst advice I've heard about javascript

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. SEOs …

more ...

Thinking about search queries makes everything OK

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you ever start to run into problems with getting your link …

more ...


Repurpose old text links

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. The process is iterative, so …

more ...

Taboos about widgets that you should know

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. A web page can be given an …

more ...



Having fun with LSI

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. The creation of effective link bait boosts traffic and leads to higher rankings. Ultimately …

more ...

Write Intent-Driven Content

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google had changed their system to make these links appear as spam in some cases, and as a result …

more ...

The mysterious world of quality

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

more ...



Small but important things to observe about analytics

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting …

more ...


Garner high-quality backlinks

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Google learned …

more ...

This year will be the year of onsite SEO

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

more ...

Self-publishing Parasite SEO based purely on duplication

Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. You can …

more ...

Taboos about text links that you should know

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

more ...

Clarification about blogs

When someone searches “shop women’s watches” in Google, you want your website to show up. Finally, the content on your website can do a great deal to bolster your search engine rankings. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion …

more ...

Lets look at our approach to forums

We used to hammer ecommerce product pages with links. Backlink quality is considered as the most important metric now than the count of backlinks. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Make sure that your site’s structure and hierarchy are …

more ...

Why have landing pages been so popular?

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. This will …

more ...

Analyse your existing CTR

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you …

more ...

Measure and Improve by paying attention to static pages

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO or Search …

more ...

The mysterious world of conversion rates

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Using structured data, you can serve Google your address details in the most convenient way. A good rule of …

more ...

Carve out time for concentrating on SERPs

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

more ...

Tactics around text links

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. It isn't just about the number of links that are going to a domain, but about …

more ...

Things to avoid when dealing with trust rank

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you …

more ...

Create a search marketing strategy based on bread crumbs

If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them …

more ...

Sponsor events, teams, or organizations

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and …

more ...

The worst advice I've heard about rankings

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. It’s clear that there …

more ...

Repurpose old forums

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

more ...

Does the extra s even matter? S for Security

Besides keywords, what determines how well your pages rank in search results? It can be of tremendous value to your target audience. Make sure to budget appropriately. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need …

more ...

How to focus on metrics

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living …

more ...

Pay attention to link exchanges

Search engines pick what content they will and won’t index as they go through the crawling process. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their …

more ...

More importance is given to javascript

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance …

more ...

Personalization counts: how does content fit into this?

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. The actions you take to optimize your site will have a direct effect on your SEO ranking. Satisfy your users’ intent. Give them the …

more ...

What online marketing tools do you use?

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free. You …

more ...

Have a category description paragraph

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will …

more ...