Content is King (for now)

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. You want your company’s name to be one of the first results that they see. Your online presence goes way beyond …

more ...

What everyone ought to know about 301 redirects

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Depending on your CMS …

more ...


Hidden facts about keyword density

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Very often, a quick reaction can mean the difference between success and failure. On the Internet …

more ...

The truth about sitemaps

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Keywords are an essential part for SEO, and are the things which …

more ...


Take care when dealing with keyword research

Another key strategy is to supplement content with properly optimized HTML text. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. SEO results are only keenly felt long-term …

more ...

Expand your html as necessary

Expect increased conversions, particularly those from visitors who arrived via organic search. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them …

more ...

Unlocking the mystery of web 2.0

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

more ...

Write a 1000+ words article about conversion rates

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest …

more ...

Tactics around link building

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Google Analytics is an intuitive and …

more ...

Make inbound links a priority

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many …

more ...

SEO for websites can be very complicated

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

more ...

Write a keyword-rich introduction about nofollow links

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to …

more ...


Thinking about webmaster tools makes everything OK

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

more ...


Maybe social media will be a thing of the past

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from …

more ...

Broken Internal and External Links

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working …

more ...

Think like a human not a robot when it comes to keyword density

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Too many times websites …

more ...

Invest in bread crumbs

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. It’s not enough to just know your keywords. You must use them in the right way …

more ...

Maybe landing pages will be a thing of the past

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses …

more ...

Measure and Improve by paying attention to CTR

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they …

more ...

Find out more about user generated content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. For example, if you searched who is the best eCommerce provider in London?? Keyword mapping involves hierarchically classifying the keywords pertinent to …

more ...

I bet you didn't know this about anchor text

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. So don't be …

more ...

The broken link-building method aided by search engine spiders

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. If you are linking your site with any spammy or bad site due to any reason …

more ...

Carve out time for concentrating on site submissions

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to …

more ...

Google rewards backlinks that are more niche relative

If you are doing guest posts, always change your author bio and use different pen names. Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Contextual link building is the quickest way to boost your site’s search performance. The page …

more ...