Design + splogs = Greatness

Links with longevity suggests that your site is an established voice for whatever topic it covers. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. Along with content, backlinks are the primary way …

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The hidden agenda of SEO

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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The outreach process for SEO

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! These tools can provide information about duplicated content whether it is on your website or off-site. You were probably a little surprised when you first …

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Track Desktop and Mobile Analytics and Metrics Separately

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that …

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Start simple, but don't forget white hat SEO

SEO is the practice of providing your clients with information about your services digitally. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream …

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Reasons that marketers love RSS feeds

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate …

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Search engine health checks should look at cloaking

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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My thoughts on citations

First, stop assuming SEO is dead because the rules changed. The best thing is that even search engines also considered social media signals in their rankings. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google …

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Can a techie truly understand analytics

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several …

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Reasons that people rely on bounce rates

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. In fact, it is worth noting that more and …

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Top trends in keywords to watch

Like every big task, this one begins with research, too. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business …

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Things to avoid when dealing with non reciprocal links

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Fun with html for now

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Consider popularity, competitiveness, and ontology

Browse through your website and remember to note web pages that have restricted access. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. A well-thought-out …

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Bucket brigades based on doorway sites

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Search algorithms then sift through the data on the index and …

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Keep your site updated and full of very useful content

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are …

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Things to avoid when dealing with offsite SEO

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for …

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Using traffic estimation tools in conjunction with link bait

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search …

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Focus on what you do best

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your …

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