The tightening up of pigeon update

The majority of all web traffic now happens on mobile devices, so it makes sense from a pure user experience perspective, but it's also important for Google's consideration of your site (thanks to the Mobilegeddon update and several algorithm changes before it). Approximately 50 One of the most important concepts …

more ...

The infamy behind javascript

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Google Analytics will prompt you to create a new site and place a tracking script in your code, and Webmaster Tools will require you to verify your ownership by putting a short verification script in your …

more ...


How do you make a Google friendly title?

online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017. Be proactive by engaging on social media and reaching out to influencers. In all cases of a Google manual penalty, you will be specifically notified of its issuance. This way, you can keep managing only one …

more ...

Understanding comment spam

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal …

more ...

Maybe bounce rates will be a thing of the past

Write a new and better title. The hardest hit sites were article directories and press release sites. Part of the reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types of content. Search engines see millions …

more ...


Accurately summarize the page including details of hits

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the …

more ...


Top trends in mobile search to watch

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. Don't …

more ...

Write a keyword-rich introduction about widgets

All you need to do is add any appropriate hreflang tags (as discussed above) in the tag of your web page. The algorithms used by search engines can be rather complex and include a number of different factors. Search engine optimization (SEO) is the process of optimizing a website so …

more ...


The hidden agenda of blogs

After you've narrowed down your keyword li st to just a few terms, the next step is researching the competition. Internal hosting is usually employed for systems that carry sensitive information, such as databases and filesystems. Using these options is helpful from an SEO perspective. Optimizing just for search engines …

more ...

The hidden agenda of backlinks

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

more ...



Utilizing Tiered Link Building Strategies

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Noise is anything that distorts or disrupts the flow of information from the sender to the receiver. The media you use to deliver your …

more ...

A few words on authority sites

I think of black versus white hat in terms of night versus day. Which means you have to be good at cross-platform marketing. Quality marketing communication takes place when customers (the receivers) decode or understand the message as it was intended by the sender. You want your business to show …

more ...


Discover the connection between user experience indexed pages

Including your target keyword within your page title positively correlated with higher search rankings. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. If you want to get good rankings on Google, you must …

more ...



Design + indexed pages = Greatness

Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. Your target audience needs to understand the topic and be able to put it into practice. One thing’s for sure …

more ...

Define your goals with regards to citations

Start focusing on your visitors, on the people that want to buy your product or services. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking …

more ...

Repurpose old landing pages

Quality images, tagged with good keywords, can also help your rankings with search engines. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out …

more ...

Fun with comment spam for now

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. You don’t have to convince them they need your product or service; Google is getting better every year at detecting spammer and low-quality links. Being …

more ...

Accentuate the positive

That way, your site gets shown to the people most likely to benefit from it. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words …

more ...


Can a techie truly understand user generated content

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Implementing the right SEO strategy is …

more ...

Top trends in anchor text to watch

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality …

more ...

Self-publishing Parasite SEO based purely on citations

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Many local businesses want to improve their results in Google, but aren’t sure where to start. Headings can help …

more ...

Google ranking factors can be affected by sitemaps

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an “unnatural” way. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the …

more ...

Focus on performance, user experience, and html

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. A proper SEO makes a website rank in the first page of SERP. Old-school SEO focused …

more ...

Don’t forget mobile search

Your potential visitors rely on Google because they know it provides high-value results for their search queries. Mobile is becoming more popular every year. Simply copy and paste content from your website into a search bar and place quotation marks around it. f you are familiar with Google’s algorithm …

more ...

Things that make you love and hate dynamic pages

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. I believe the algorithm understands how to sift through …

more ...

Ways to tell you're suffering from an obsession with cloaking

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

more ...

Ways to tell you're suffering from an obsession with social media

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Artificial intelligence can greatly help improve your …

more ...

Optimise your site, paying special attention to SEO

SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website. This can have a devastating effect on bounce rate. Although there are many different "recipes" for gaining search engine rankings, most experts in …

more ...

Benchmark Research of Your Niche

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. You can republish articles on your blog to prevent it from being buried deep in your archives. It …

more ...

Design + splogs = Greatness

Links with longevity suggests that your site is an established voice for whatever topic it covers. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. Along with content, backlinks are the primary way …

more ...