When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search …

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21 …

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

Social media was new and trying to establish itself. This knowledge helps us determine the best strategy and way ahead for the campaign. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Keyword research is something that …

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for …

Optimizing your images gives your website an additional chance to be found via image search. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. it would make your website rank primarily in the initial pages of SERP, and …

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes …

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

Local SEO is, inarguably, the best bet for local businesses to grow big. In return, search engines reward helpful websites with better search rankings. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. It …

Every time, the algorithms are changing giving challenges in front of you. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Until Google get …

Firstly it is important that you learn how to correctly value a keyword. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Although social media is increasingly becoming a popular tool for businesses to promote themselves …

Make sure all your website images have alt tags to describe them to search engines. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. By keeping customer experience at the forefront of your SEO strategy, your site stands …

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. You have to keep in mind that in order to have people purchase or sign up …

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment …

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. A great way to …

Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility …

Content (i.e. in depth articles) react much more positively to links. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end …

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Distinct pages are …