Warning: These mistakes could destroy your page impressions

Consumers encounter these elements as they interact with a company or brand. It extracts information from Google's auto-suggest feature, giving you hundreds or even thousands of different long-tail keyword ideas based on a single initial keyword entry. Once you get experienced in link profile analysis, it will be easy to …

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Pay attention to long tail search

For example, both local and national ranks depend in part on your domain authority as an independent site. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. SEO is …

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Ridiculous rules about bread crumbs

Look at who you already know that might be willing to collaborate with you. In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your …

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Bucket brigades based on text links

However, this focus on beating the competition also has some drawbacks. The easiest way to correct this is to get rid of the duplicate content. In particular, you should be on the lookout for 404 and 410 errors. Hiring someone in-house is almost always more expensive, and you might get …

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Anatomy of a Keyword

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Off-page optimization is one of the most important SEO strategies for those seeking number one placement on Google. Google looks at the …

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Tactics around googlebot crawlers

The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. While this may seem like a great idea at first, it's critical to realize that without proper SEO handling, this can also create …

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Make a good use of googlebot crawlers

In the second case, you will have a higher total authority coming from those sources, but the average individual value of your links will be lower. For some sites, conversion rate can be the number of visitors that bought a particular product. There are numerous websites which have a sole …

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Find a simple guide to web crawlers and read up about it

Many businesses don't think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. In this request, you should admit your mistake, outline the steps you took to correct the …

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Learn from these mistakes before you learn about rankings

For example, the Google Knowledge Graph emerged as an entirely new way to provide users with information on their given topics. Doing so is easy and only requires an HTML editor. In some cases, the domain name matters. To make content more attractive and drive conversion it is important to …

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SEO CDN best practice

Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. While it's easy to find "experts" you may want …

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Focus on ROI Instead of page rank

From onsite optimization and ongoing content, to social media activity and offsite link building, the most successful companies are the ones that pay attention to every facet of SEO. Search engines like Google are putting in more emphasis on technical SEO because it enhances user experience or UX. Because time …

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Can I use dynamic pages to help index my site?

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. There are sites that look spammy at first glance. Knowing this, you can …

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How you will benefit from quality

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

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Who else wants to know the mystery behind URLs ?

Google takes mobile friendliness into account when ranking your site in the search results. Always post new content to your own website and then wait to syndicate it elsewhere until Google has crawled and indexed your content. To remain focused, don't go after too many platforms, just be persistent with …

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Tightening up on web crawlers

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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The tightening up of web 2.0

Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they own most of the search engine market share in the Western parts of …

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Thinking about page rank makes everything OK

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

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Make use of free tools to check webmaster tools

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. It is beneficial to both the consumer and business because it …

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Why I hate offsite SEO

Seed keywords are those that you either already know your target audience is using to search for your services, or that you would use if you were a member of your target audience. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different …

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The reason everyone loves anchor text

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. They believe that effective outreach is all about giving …

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Carve out time for concentrating on web portals

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. This is one of the easiest and more effective methods in use today. Enhancing your website's on-page SEO elements is only half the battle. Still, there's an ongoing component to mobile …

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Fresh ideas on how to improve your page rank

Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. The manner …

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Taboos about non reciprocal links that you should know

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. However, if you are in the double or even triple digits, you're going to need some help. List all your competitors - use a …

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Less is always better when it comes to citations

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Do they answer a specific type …

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How to optimize your blog posts for the keywords you care about

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. Both 301s and canonical URLs …

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The mysterious world of RSS feeds

One could argue that the deceptive SEO practiced in its early days is long gone. But this is a challenge because social sites can pop up and grow to tens of millions within months. Every website page, including your blog, should have at least one call-to-action above the page's fold …

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Understand about walled garden sites

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. They can often be far too specific, far too generalised, or just not the common phrase used by customers. Most search engines like links of either …

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People still ask me about forums and its importance today

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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More importance is given to keyword stuffing

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO …

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Are search volumes affected by metrics

In general, the more you know about your competitors, the better. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and …

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Warning: These mistakes could destroy your googlebot crawlers

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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