Focus on performance, user experience, and forums

The standard rule of thumb is a minimum of 200-300 words per page. Any change you make to your site that will impact your search index has to carefully considered. Good, obedient spiders conform to Robots Exclusion Protocol (REP). How would you make that search engine understand your photograph of …

more ...

Keyword Research

An integrated approach connects brands with each audience, simultaneously or sequentially. Google AdWords, Facebook Ads, and Yahoo! When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Focus on keywords that have higher search …

more ...



When auditing your site, take time to think about quality

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type …

more ...

Lessons I've learned from backlinks

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. People visit websites to find answers to their questions and you create content because you want to provide valuable …

more ...

Can link building really make a difference?

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). We’d recommend you start by improving five key website components: More importantly, the people coming to …

more ...


Thinking about search queries makes everything OK

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you ever start to run into problems with getting your link …

more ...


Repurpose old text links

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. The process is iterative, so …

more ...

Having fun with LSI

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. The creation of effective link bait boosts traffic and leads to higher rankings. Ultimately …

more ...

Less is always better when it comes to web portals

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

more ...


Small but important things to observe about analytics

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting …

more ...

Garner high-quality backlinks

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Google learned …

more ...

Thinking about social media makes everything OK

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. After you publish a blog post, share it on your social networks and then engage when people engage with …

more ...

Self-publishing Parasite SEO based purely on duplication

Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. You can …

more ...

Clarification about blogs

When someone searches “shop women’s watches” in Google, you want your website to show up. Finally, the content on your website can do a great deal to bolster your search engine rankings. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion …

more ...

Why have landing pages been so popular?

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. This will …

more ...

Measure and Improve by paying attention to static pages

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO or Search …

more ...

The mysterious world of conversion rates

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Using structured data, you can serve Google your address details in the most convenient way. A good rule of …

more ...

Things to avoid when dealing with trust rank

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you …

more ...

Does the extra s even matter? S for Security

Besides keywords, what determines how well your pages rank in search results? It can be of tremendous value to your target audience. Make sure to budget appropriately. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need …

more ...

Look for scraped content on your site

What is generally the one thing that may prevent someone from using my service? This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the …

more ...

Pay attention to link exchanges

Search engines pick what content they will and won’t index as they go through the crawling process. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their …

more ...


More importance is given to javascript

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance …

more ...

The worst advice I've heard about conversion rates

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Optimizing your site …

more ...

Discover the connection between user experience ROI

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions …

more ...


Get involved in the human element of web data

After all, 75% of Google’s clicks are from the first page. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. Google has become tremendously more sophisticated about the signals that it does consider when it comes …

more ...

Writing Content That Converts

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Try to …

more ...

Find a simple guide to keyword research and read up about it

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. For a preview of how the Search Engines are currently indexing your website, go to Google and in …

more ...

The truth about conversion rates

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Prominence implies that a …

more ...

Focus on performance, user experience, and inbound links

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

more ...



Things about javascript you have to experience yourself

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

more ...

The death of bounce rates

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. So, accordingly Seo …

more ...