Less is always better when it comes to web portals

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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Small but important things to observe about analytics

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting …

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Garner high-quality backlinks

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Google learned …

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Thinking about social media makes everything OK

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. After you publish a blog post, share it on your social networks and then engage when people engage with …

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Self-publishing Parasite SEO based purely on duplication

Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. You can …

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Clarification about blogs

When someone searches “shop women’s watches” in Google, you want your website to show up. Finally, the content on your website can do a great deal to bolster your search engine rankings. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion …

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Why have landing pages been so popular?

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. This will …

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Measure and Improve by paying attention to static pages

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO or Search …

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The mysterious world of conversion rates

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Using structured data, you can serve Google your address details in the most convenient way. A good rule of …

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Things to avoid when dealing with trust rank

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you …

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Does the extra s even matter? S for Security

Besides keywords, what determines how well your pages rank in search results? It can be of tremendous value to your target audience. Make sure to budget appropriately. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need …

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Look for scraped content on your site

What is generally the one thing that may prevent someone from using my service? This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the …

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Pay attention to link exchanges

Search engines pick what content they will and won’t index as they go through the crawling process. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their …

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More importance is given to javascript

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance …

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The worst advice I've heard about conversion rates

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Optimizing your site …

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Discover the connection between user experience ROI

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions …

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Get involved in the human element of web data

After all, 75% of Google’s clicks are from the first page. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. Google has become tremendously more sophisticated about the signals that it does consider when it comes …

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Writing Content That Converts

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Try to …

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Find a simple guide to keyword research and read up about it

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. For a preview of how the Search Engines are currently indexing your website, go to Google and in …

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The truth about conversion rates

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Prominence implies that a …

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Focus on performance, user experience, and inbound links

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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Things about javascript you have to experience yourself

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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The death of bounce rates

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. So, accordingly Seo …

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Learn from these mistakes before you learn about bounce rates

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search …

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Make rankings the main focus of your marketing tactics

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21 …

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Can keywords help improve my search engine placement?

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

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Follow a consistent cadence towards dynamic pages

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for …

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Takeaway tips for white hat SEO

Optimizing your images gives your website an additional chance to be found via image search. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. it would make your website rank primarily in the initial pages of SERP, and …

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The hidden agenda of link building

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes …

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Don’t rock the boat until the SEO negotiations are finished

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Analyse your existing analytics

Every time, the algorithms are changing giving challenges in front of you. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Until Google get …

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Let's follow SEO campaigns best practise

Firstly it is important that you learn how to correctly value a keyword. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Although social media is increasingly becoming a popular tool for businesses to promote themselves …

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Are search volumes affected by search queries

Make sure all your website images have alt tags to describe them to search engines. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. By keeping customer experience at the forefront of your SEO strategy, your site stands …

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