Data Mining

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? These "review …

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Find a good selection of websites using interesting schema markup

However, if you excessively exchange links with a consistent other source, you could get some serious negative attention from Google. The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. Modern commercial search engines rely on …

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Are search volumes affected by walled garden sites

The fields of advertising, promotions, and marketing communications have experienced several new trends. The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Your title should always tie directly to your content. If it doesn't, the visitor is more likely to …

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Is root domain a Google ranking signal?

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Currently, the bandwidth for handling internet traffic varies considerably. Bold and italics can make your keywords stand out more with the search engines. Try to use an …

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Look for scraped content on your competitors' site

Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. Meta search engines (theoretically) will save you time in getting to the search engine results you need.

The communications model provides …

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Make a good use of nofollow links

It's practically impossible. It remains informative and retains its original quality. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. We borrow from the scientific method in this regard; we …

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Why most people will never be great at authority sites

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos …

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What can you do about cloaking right now?

Links at the top of a page carry more weight than those further down. Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the various pages of your website. Basically, there are three main types of keywords: generic, broad match …

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This year will be the year of rankings

One of the most time-consuming parts about link-building is actually finding places that will give you links. There is a strategy behind writing solid SEO content, and it is more than just keyword research and fill in the blanks. Which role should the search practitioner play? The best discoveries I've …

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Appear in the first line of the results by paying attention to duplication

The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Figure out what your competitors are doing. Monitor their SERPs over the next several days, weeks, and months. Advances in information andcommunication technologieshave created global competitionfor goods and services. If you're trying to build backlinks …

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Follow the best practices outlined herein for SEO

A visual ad places the greatest emphasis on a picture or the optical element of the presentation. Let's not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes …

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Natural language processing using javascript

Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. Keep in mind that you don't have to create only evergreen content for your blog. Twenty years ago, the World Wide Web as we know it today didn't exist. Ten years ago, only early technology …

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Finalize Your Keyword List

It's a simple but necessary fix that can have a large impact on search rankings. Large images slow down your site, so you need to make image file sizes as small as possible. Meta tags are pieces of HTML code that can be added to the section of your web …

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What search terms are your customers using?

Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Add more information to make it more …

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Define your goals with regards to site submissions

Too few exposures means the advertiser might fail to attain its intended objectives. Short titles are likely lacking in enough information for both users and search engines. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in the …

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Reverse DNS Crawler Authentication

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your …

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Guide mobile users accurately - don't just rely on SEM

Since your content is evergreen, you will get more visitors to your site. You can consider this strategy as an important extension of the overall linkbuilding strategy. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a …

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Getting to grips with sitemaps as part of your SEO tactics

Be consistent with colors. You can see who registered a website, where they're hosting it, and how many site managers they have. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Extensions are usually linked to what backend …

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Understanding widgets in relation to your marketing strategy

Organic SEO still plays a key role in Google rankings for both local keywords and national terms. These include remote reboots, redundant power and network availability, and phone support, among other features. Paid link-building is considered black hat SEO and is likely to incur a penalty. How can companies successfully …

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Tell me more about dynamic pages

An authority on a topic can speak at length about it. By using on page content, you'll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning …

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The hidden agenda behind URLs

This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. However, building links is an integral part of …

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Boost site speed and utilise quality

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Cloaking refers to …

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Losing Focus on 301 redirects

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? A site’s age has an influence on that site’s ranking. A site that has been around …

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Content is King (for now)

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. You want your company’s name to be one of the first results that they see. Your online presence goes way beyond …

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What everyone ought to know about 301 redirects

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Depending on your CMS …

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Hidden facts about keyword density

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Very often, a quick reaction can mean the difference between success and failure. On the Internet …

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The truth about sitemaps

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Keywords are an essential part for SEO, and are the things which …

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Take care when dealing with keyword research

Another key strategy is to supplement content with properly optimized HTML text. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. SEO results are only keenly felt long-term …

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Expand your html as necessary

Expect increased conversions, particularly those from visitors who arrived via organic search. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them …

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Unlocking the mystery of web 2.0

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

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Write a 1000+ words article about conversion rates

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest …

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