Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate …

They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign …

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find …

Do you know if it is working for you and bringing you more clients? This change has brought a revolution in the marketing industry. It’s important to monitor the backlinks your site is accumulating It doesn’t matter how big or small your company’s marketing budget is. There …

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a …

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Fast forward a …

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your …

SEO is the practice of providing your clients with information about your services digitally. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts …

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. As a business owner, you want your site to show up in results when it’s highly relevant to the …

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Backlinks are links to your …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions …

Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. For instance, if you want …

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Despite this reality, many are the site owners and digital marketers who fail to achieve their …

Make a list of evergreen topics, and then do research to pick the best ideas. Choose your keywords carefully, and keep user intent as your primary goal. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you …

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of …

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the …

Having links from more popular websites carry more weight than less popular sites. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! The content on your site should be organized in a logical way …

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Metadata has become …

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Search engine optimisation …

Adjusting your keyword distribution gives you power to change your campaign over time. Social tools allow people to talk directly with each other. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and …

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page …

In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. This means that users are relying on more conversational, colloquial and even dialectal sentences …

Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant …