When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? A site’s age has an influence on that site’s ranking. A site that has been around …

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Sometimes I will block Google when using OTHER people’s content on pages. Include the right keywords and link to the target …

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. The creation of effective link bait boosts traffic and leads to higher rankings. Ultimately …

The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service …

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. You don’t have to convince them they need your product or service; Google is getting better every year at detecting spammer and low-quality links. Being …

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. The main text content on the page must be unique to avoid Google’s page …

That way, your site gets shown to the people most likely to benefit from it. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words …

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases Get a clear understanding of what is Search Engine Marketing and its different branches …

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! It’s advised to provide affiliates with the same product feeds that are …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google had changed their system to make these links appear as spam in some cases, and as a result …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by …

These are completely identical content that is pasted across different pages or websites. There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. Go after more long tail and less competitive search terms if your website is too …

The modern SEO seems to be focusing more on user experience. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles …

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

News articles can never be evergreen because they have an end date and refer to current events. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to …

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Understanding the background, context and the continuing development of major digital marketing evolutions …

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over …

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. You want your company’s name to be one of the first results that they see. Your online presence goes way beyond …

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate …

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. When it comes to SEO, oftentimes a website …

They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign …

A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where …

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find …

This assesses if your own website can be made much more profitable. Some may think only about ranking in the SERP without even bothering about their users. Even if the feedback is negative, responding to it in a tactful manner can act as great marketing! The initial purpose of search …

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Build a great series of appropriate backlinks on your site. Have your keyword …

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. SEO …

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Depending on your CMS …

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. The hardest part can be knowing what customers want to read or watch a …

You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Sitelinks have the benefit of distributing organic search traffic that …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and …

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting …

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Understanding the background, context and the continuing development of major digital marketing evolutions such as these …

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine …