f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail keyword can really make a big difference …

This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. However, building links is an integral part of …

Building brand advocates requires an approach that differs from one designed to engage consumers with the brand in order to enhance its image. I'm sure you don't want to spend time creating content no one wants to read. Additionally, you can pay to have your website ranked above organic results …

The marketing team seeks to understand the firm's overall brand image and the strengths of individual brands in order to make solid connections with consumers and business-to-business customers. Dedicated server hosting is the next level in hosting. It takes working with many different sites of many different genres, different sizes …

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Looking at a website's backlink profile can tell you a lot about their marketing activities and …

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Linking your keywords to a relevant page …

Content (i.e. in depth articles) react much more positively to links. SEO work brings long-term value. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation …

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Now, most people know to avoid buying their followers. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to …

Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Building brand advocates requires an approach that differs from one designed to engage consumers with the brand in order to enhance its image. Having your site in the top 10 …

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. By targeting essential keywords within these queries, you can improve your website's relevancy to these terms and make it more likely that your domain will appear on the first page of Google …

A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. The combination of SEO and conversion can result in a lift in organic results. To …

Make Sure That Each Outlet, Product And Service Has Its Own Web Page - We're getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to …

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. It has been commonly known that having multiple domains linked …

For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Posting regular …

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you …

Including your target keyword within your page title positively correlated with higher search rankings. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. If you want to get good rankings on Google, you must …

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. At a bare minimum, include social sharing buttons on your content. You can create an …

While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. If you want to do good marketing, look …

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to …

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Google and other search websites are …

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Here, a text that is as descriptive as possible should be used as the anchor text since …

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. To sum it up, SEO is difficult because search engines are always changing and updating …

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. They’ve also stated repeatedly that sites that fail to optimize …

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and …

Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. Your target audience needs to understand the topic and be able to put it into practice. One thing’s for sure …

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for …

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. If you are going to …

Start focusing on your visitors, on the people that want to buy your product or services. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking …

Quality images, tagged with good keywords, can also help your rankings with search engines. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out …

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type …

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into …

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive …

A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Search engines simply want to deliver the most relevant results to their users …

There are two types of backlinks, and they are internal backlinks and external backlinks. Since companies started hiring SEO experts back in the 90’s, SEO has changed. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of …

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. It helps the search engines quickly determine what the page is about. Every SERP is unique, even for …

Too often, business owners create a decent site, and then forget about it. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. And, then, a little bit of on-page optimization. If you think about …

The first organic search result for any given keyword typically gets over 30% of clicks. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. You have to build relevance layer by layer to exist outside …

Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in the Internet food chain. Many global organizations embraced hreflang. When you spend …

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. People visit websites to find answers to their questions and you create content because you want to provide valuable …