Things your competitors know about comment spam

Stop marketing to audiences and instead market to customers at scale. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh …

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Aligning your goals in relation to bounce rates

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. A great way to …

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Can cloaking help improve my search engine placement?

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page …

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Create a search marketing strategy based on metrics

Content (i.e. in depth articles) react much more positively to links. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end …

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Optimise your site, paying special attention to anchor text

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot …

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The best advice I've listened to about onsite SEO

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second …

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Be clear, truthful and accurate when it comes to SERPs

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Focussing …

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Google ranking factors can be affected by search engine spiders

Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant …

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Things to avoid when dealing with offsite SEO

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for …

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Think outside the SEO box

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that …

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We've reached a tipping point when it comes to bread crumbs

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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How to diagnose offsite SEO related issues

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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Recurring Links

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Someone may search for particular outdated statistics only for comparative purposes. Monitoring tools …

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Using traffic estimation tools in conjunction with link bait

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search …

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Education is the best legacy when it comes to analysis

This list of frequently asked questions is a great starting point to help guide you through the process. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw …

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The back story of user generated content

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Distinct pages are …

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The hidden agenda behind quality

Do not schedule the republishing of posts. The old saying that “life is a journey, not a destination” can also be applied to SEO. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with …

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Focus on what you do best

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your …

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More focus is put on keyword density

You need to take full advantage of the opportunity and capture those leads. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword …

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Place Your Site’s Content Above The Fold

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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This year will be the year of analysis

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. When we …

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