Find out more about user generated content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. For example, if you searched who is the best eCommerce provider in London?? Keyword mapping involves hierarchically classifying the keywords pertinent to …

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I bet you didn't know this about anchor text

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. So don't be …

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Take a customer focused approach to search engine spiders

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. You should use …

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Top trends in keywords to watch

Like every big task, this one begins with research, too. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business …

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Things to avoid when dealing with non reciprocal links

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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www vs non-www for SEO

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keyword research is an entire sub-discipline within …

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Fun with html for now

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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How you will benefit from link exchanges

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Negative SEO is a real threat

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. To rank, you need authority. To have authority, you need links. To get …

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Analyse your existing analytics

Every time, the algorithms are changing giving challenges in front of you. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Until Google get …

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Latest developments in bread crumbs

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. If you are a business owner trying to improve your online presence it can seem overwhelming with …

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Let's follow SEO campaigns best practise

Firstly it is important that you learn how to correctly value a keyword. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Although social media is increasingly becoming a popular tool for businesses to promote themselves …

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SEO for Reputation Management

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. This is important because most Internet users rely heavily on these rankings. Analyzing your competitor’s website could reveal some really interesting information, including audience and …

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The broken link-building method aided by search engine spiders

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. If you are linking your site with any spammy or bad site due to any reason …

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The infamy behind bread crumbs

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Carve out time for concentrating on site submissions

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to …

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I urge you to think about indexed pages

They compare the performance and context of your content to the strength of your keywords. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Giving readers relevant information and links to …

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Why your digital marketing strategy should centre around URLs

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. This was known as spamming. Search engines continue to usurp more “traditional” means of reaching customers, such as …

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Are search volumes affected by search queries

Make sure all your website images have alt tags to describe them to search engines. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. By keeping customer experience at the forefront of your SEO strategy, your site stands …

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Focus on producing content that is relevant and engaging

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. SEOs constantly work to get new links connecting to their sites that are from sources of high …

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Marketing Metric: Number of Backlinks to Your Site

With a global economy more businesses are going online now. That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. It’s no longer a means of holding a high page rank, it’s about bringing qualified traffic to …

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Consider popularity, competitiveness, and ontology

Browse through your website and remember to note web pages that have restricted access. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. A well-thought-out …

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Establish your position regarding ROI

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine …

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Google rewards backlinks that are more niche relative

If you are doing guest posts, always change your author bio and use different pen names. Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Contextual link building is the quickest way to boost your site’s search performance. The page …

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Self-publishing Parasite SEO based purely on local search

Finding authoritative sites that’ll link back to your pages can be difficult. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

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What your mum didn't tell you about splogs

By spring 2013, Facebook and Google+ added hashtags. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Can your title …

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Organic search leads have a high close rate

Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. Among many, SEO or search engine optimization has emerged as a heart and soul of …

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Things you most likely didn't know about webmaster tools

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. It means that if you can continually show in all these search …

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Bucket brigades based on doorway sites

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Search algorithms then sift through the data on the index and …

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Keep your site updated and full of very useful content

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are …

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Think quality over quantity

It can be in the comments what is finally implicitly integrated well into the content also. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no …

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Use Visual Storytelling for Effective SEO

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. You have to keep in mind that in order to have people purchase or sign up …

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The back story of duplication

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment …

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Think like a human not a robot when it comes to analysis

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Expand your indexed pages as necessary

Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. Content freshness matters. Keeping your content up …

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