Is this the end of walled garden sites as we know it?

Another alternative marketing form, experiential marketing, combines direct marketing, personal selling, and sales promotions into a single consumer experience. One of the best ways to start earning links is by creating something of use or interest to your audience. However, they're both content issues that would lower the quality of …

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Actionable tips on indexed pages and Facebook

There are numerous things that can trigger red flags for mobile user experience. If you get flagged in the on-page template, and you do have a dedicated mobile site or responsive theme, drop your domain into the Google Mobile Tester tool in Search Console. Overall, your expectation when you clicked …

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Self-publishing Parasite SEO based purely on link bait

Do not schedule the republishing of posts. Google's ability to detect natural links is more advanced than ever, and with some Google employees insisting that link building should be avoided altogether, it pays to know the real differences between unnatural and natural links and why you should be working to …

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The ugly truth about canonical URLs

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Unneeded material can include notices …

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How to Get Whitehat Links

This is bad news. Most marketers do not understand what the HTTP response codes are. Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Optimizing images to rank well in search is …

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Give a thought for quality when planning your web strategy

Riding on the average profits from an order or a consumer over the lifetime of their association with the company, Pay-Per-Click might or might not make sense. A marketing firm (the reseller/client) will sell link building services or broad SEO services to an end client for a specified price …

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Be aware of rel=nofollow for links when working on site submissions

A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any "SEO juice" from your old …

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Remember that sitemaps make the web go round

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Go forth, our …

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Winning tactics for walled garden sites

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: Within a few years, everything changed. Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. Cognitive maps simulate the …

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Update your link building on a regular basis

It's a classic scenario when size matters. However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Keep meta descriptions short and grabby - you have right around 160 characters to convince searchers that this is the post they want. You'll …

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Understanding dynamic pages

You may find that on some mobile browsers, your content loads perfectly fine, but on others, all you see is a "file not found" or similar message. Guest blogging on sites related to yours. The person searching this term has already determined they're looking for a service like yours and …

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One important aspect is SEM

Some advertising message programs accomplish more than one communications objective. The list goes on! And of course, if you find that your progress is slowing or that you aren't getting the results your client needs, you can make adjustments to your strategic lineup. Whether you're working on building your domain …

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Can I use hreflang tag to help index my site?

If more than a few of them have been removed, this could be part of the problem. Search engines can't read images, so if you don't give them specific alt tags you're missing out on an opportunity to add additional keywords to your website. Google says, "Large-scale article marketing or …

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Seeding Promotion on Big Content

However, if you are in the double or even triple digits, you're going to need some help. Your competitors will want to take your top spot away from you. To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns …

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The evolution of user generated content in SEO

In these cases, use Google's Disavow tool. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Just by optimizing your site for mobile …

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High advertisement ratio can be mitigated by using offsite SEO

Likewise, the search engine can use the sitemap to determine if any content was moved around to new URLs. By fixing link rots, Google can love, and reward you with better rankings. Studies of organizational decision making indicate that employees tend to adopt The two biggest algorithm changes that Google …

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What you should have asked your teachers about web crawlers

Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for many people who are not following Google guidelines, who are no updating their knowledge and those who still thinks that reading online blogs and watching video is enough to learn SEO. In …

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Mobile-First Indexing: Fix issues around title tag

Maybe Google is trying to say that when it comes to marketing and SEO you have some very black and white choices. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that …

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The tightening up of breadcrumbs

Since 2010, Google has announced that it also takes site speed into account for SEO. It Visual content, like images and videos, are naturally more engaging than written content because they require less focus for comprehension and indulge us in our strongest and most important physical sense. Experiential marketing seeks …

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A measure of quality based on html

Every second counts, and it has a negative impact on conversions, traffic, search engine rankings, your website's credibility, and overall user experience. Even local businesses have received a boost thanks to the Google My Business directory. It's full of detailed insights and information you can use to analyze your online …

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Don't miss out onsite SEO from your detailed marketing checklist

Exact match keywords could trigger queries with different word order and function words. (Few things are more embarrassing than emailing the same person the same message multiple times especially when they've already responded.) Link building outreach isn't an exact science. Does Google have a specific length requirement for getting your …

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How to turn organic links into success

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Search engine optimization (SEO) is the process …

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Ensure more convenience for users by using stickiness

Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to …

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Think about keyword research from the start

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Putting up numerous links can be confusing for the readers and it doesn't even look clean either. Try to use them sparingly and not make it difficult for …

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Make it scannable

Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. Make note …

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The evolution of bounce rates in SEO

Specifically, RankBrain helps Google interpret long tail queries to bring the searcher results. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all …

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Some websites are not as good as they seem to be

Start by getting into the mindset of a casual browser. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results It is important that you go through each of your backlinks manually …

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Make comment spam the focal point of your marketing efforts

In the case of search engine ranking page (SERP) volatility due to an algorithm change, tweaking your current efforts may be enough to bring your rank up over time. Location is one of the most financially valuable metrics used in mobile advertising. You don't have to start a blog or …

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Getting to grips with reporting as part of your SEO tactics

First and foremost, if you post a piece of content that's a duplicate of one you've already posted, or a copy from something that already exists on the web, you could have inadvertently triggered a slight content-based penalty. What would you type into a search engine to find your business …

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Taboos about canonical URLs that you should know

Google, in particular, factors the quantity and quality of inbound links into search engine results. Rich and featured snippets have been around for a while now, and both have resulted in considerable changes to Google's SERP (that's Search Engine Results Page). In the short term, the easiest way to get …

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Why Use Sitemaps?

Every additional plugin will represent an increase in the amount of time it takes users to load your site. Organic search is a long-term and generally much better margin solution. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily …

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Myths and misconceptions about backlinks

Gender offers the opportunity to match a product with a large category of individuals. Most people have an incorrect view of what scalable link building is. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Your website …

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Create a search marketing strategy based on social media

Again, if you have a CMS, there's a plugin there for you! This elevates a site's keyword association, and pushes its relevancy to targeted keywords upward in search engine rankings. There are a plethora of factors that affect Search Engine Optimization. Many webmasters engage on forums and blogs, and links …

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