Mobile-First Indexing: Fix issues around title tag

Maybe Google is trying to say that when it comes to marketing and SEO you have some very black and white choices. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that …

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The tightening up of breadcrumbs

Since 2010, Google has announced that it also takes site speed into account for SEO. It Visual content, like images and videos, are naturally more engaging than written content because they require less focus for comprehension and indulge us in our strongest and most important physical sense. Experiential marketing seeks …

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A measure of quality based on html

Every second counts, and it has a negative impact on conversions, traffic, search engine rankings, your website's credibility, and overall user experience. Even local businesses have received a boost thanks to the Google My Business directory. It's full of detailed insights and information you can use to analyze your online …

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Don't miss out onsite SEO from your detailed marketing checklist

Exact match keywords could trigger queries with different word order and function words. (Few things are more embarrassing than emailing the same person the same message multiple times especially when they've already responded.) Link building outreach isn't an exact science. Does Google have a specific length requirement for getting your …

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How to turn organic links into success

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Search engine optimization (SEO) is the process …

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Ensure more convenience for users by using stickiness

Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to …

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Think about keyword research from the start

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Putting up numerous links can be confusing for the readers and it doesn't even look clean either. Try to use them sparingly and not make it difficult for …

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Make it scannable

Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. Make note …

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The evolution of bounce rates in SEO

Specifically, RankBrain helps Google interpret long tail queries to bring the searcher results. You may have read on SEO forums that keyword-rich domain names are a waste of time, that users see them as spammy, and that brand presence is more important. As usual, there is some truth in all …

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Some websites are not as good as they seem to be

Start by getting into the mindset of a casual browser. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results It is important that you go through each of your backlinks manually …

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Make comment spam the focal point of your marketing efforts

In the case of search engine ranking page (SERP) volatility due to an algorithm change, tweaking your current efforts may be enough to bring your rank up over time. Location is one of the most financially valuable metrics used in mobile advertising. You don't have to start a blog or …

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Getting to grips with reporting as part of your SEO tactics

First and foremost, if you post a piece of content that's a duplicate of one you've already posted, or a copy from something that already exists on the web, you could have inadvertently triggered a slight content-based penalty. What would you type into a search engine to find your business …

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Taboos about canonical URLs that you should know

Google, in particular, factors the quantity and quality of inbound links into search engine results. Rich and featured snippets have been around for a while now, and both have resulted in considerable changes to Google's SERP (that's Search Engine Results Page). In the short term, the easiest way to get …

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Why Use Sitemaps?

Every additional plugin will represent an increase in the amount of time it takes users to load your site. Organic search is a long-term and generally much better margin solution. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily …

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Myths and misconceptions about backlinks

Gender offers the opportunity to match a product with a large category of individuals. Most people have an incorrect view of what scalable link building is. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Your website …

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Create a search marketing strategy based on social media

Again, if you have a CMS, there's a plugin there for you! This elevates a site's keyword association, and pushes its relevancy to targeted keywords upward in search engine rankings. There are a plethora of factors that affect Search Engine Optimization. Many webmasters engage on forums and blogs, and links …

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Warning: These mistakes could destroy your page impressions

Consumers encounter these elements as they interact with a company or brand. It extracts information from Google's auto-suggest feature, giving you hundreds or even thousands of different long-tail keyword ideas based on a single initial keyword entry. Once you get experienced in link profile analysis, it will be easy to …

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How I improved my blogs in one day

More often than not, the issue is simply one of organization, but particularly stubborn cases may require you to break out the 301s or new landing pages. The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search …

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Link to internal pages on your site

Mobile is becoming more popular every year. Here comes the fun part. 47% of consumers expect a web page to load in 2 seconds or less. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements.

Meaty meta descriptions may affect your …

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Take care when dealing with javascript

Not only does content allow you to target certain keywords and topics that your ideal buyers are searching for, but it also provides a vital opportunity to connect with your readers and provide real value that can set you apart from the competition. You can also figure out how people …

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Search marketing implications related to reporting

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Is there a keyword niche they aren't taking advantage of? By targeting essential keywords within these …

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Boost site speed and utilise ROI

The other 70% of searches in the "long tail" account for most of the information retrieved from the internet. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Less money can be spent on media time and space purchases because …

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Pay attention to long tail search

For example, both local and national ranks depend in part on your domain authority as an independent site. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. SEO is …

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heading

Quality over quantity, so to say. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. is of primary importance to …

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Ridiculous rules about content

Typically at this point all of the domain services are halted. There are also some administrative considerations for your SEO investment, as your contacts won't just be spending time on the actual execution of your campaign. Again, if the search robots can see and understand your images then you are …

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Be clear, truthful and accurate when it comes to SERPs

Multiword search queries matching longer domain names could bring in highly targeted traffic and thus result in higher conversions. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. But at the same time by focussing only on standalone …

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A do-it-yourself guide to analytics

A site map makes crawling your pages lightning fast. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. You may want to think about hiring a web designer if these …

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It's a win-win strategy with an emphasis on Google algorithms

How your site functions, displays, and how your users interact with your site are also important considerations. Search results are generally calculated based on two broad categories of factors: relevance and authority. In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and …

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SEO for Accessible Sites

Having an accessible site is still important for users with disabilities and SEO. There's some overlap in providing content effectively for users that also allows for search engine bots to crawl and index content effectively. What's great is that if you use the recommendations in this book, some of the …

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Is link a Google ranking signal?

The composite of attractiveness, similarity, likeability, trustworthiness, and expertise creates credibility, which in turn affects the receiver's acceptance of the spokesperson and message. As the online world has grown to become saturated with businesses all vying for the top spot in global reach, some are turning to smaller, concentrated markets …

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How to Get Whitehat Links

In other cases, you'll have to enlist the help of a developer, who can directly encode the information in the code of the site. This is a topic of a lot of debate between SEOs and SEO software tools. People with high needs for cognition gather more information and search …

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Let's follow site submissions best practise

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! Second, they're created and managed by people in developing countries, who want a shot at making higher profit margins by working with …

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What your mum didn't tell you about forums

However, there are rare and extreme cases when Google penalizes a site by completely removing it from indexes entirely. Determine what types of content are working for you. An agency or consultant, on the other hand, could take it upon themselves to guarantee you better results-their contracts would depend on …

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How does search visibility improve search rankings?

When you first launch a link building strategy for your website, it's easy to see progress. This awareness, in the long run, could even potentially lead to customer conversions on your site. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and …

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