Beginner's guide to keyword density

Pages per visit and time on site do exactly what their names suggest by showing on average how many pages each person visited and how long they were on the site. JavaScript, a type of code often used for the creation of buttons, navigation, tracking, and so on, is another …

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Consider blogs at the inception

A publisher with high journalistic standards and universal acclaim will benefit your clients' reputations more positively than a site that publishes any material that comes their way. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. The common misconception …

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301s and 302s: what is best for PageRank and ranking signals

Consumers encounter these elements as they interact with a company or brand. The homepage (primary) URL doesn't redirect to another website or irrelevant page? Take advantage of your brand ? if you have a reputable brand mention it in the title tag to help boost CTRs. Remember that an SEO agency …

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Types of site changes brought on by trust rank

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. Couple amazing content with timelessness, and you start to see the value of evergreen. Google penalties are bad enough, but if you get banned from search results, you won't be able to attract new customers or any …

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Unlocking the mystery of site submissions

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Make use of free tools to check rankings

Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. Not all backlinks are good. Your titles need to hook people at first glance. At a minimum, you should have 100 words of highly descriptive content.

You'll be able to beat your competitors by considering carefully the use of …

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The tightening up of social media

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on …

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Why most people will never be great at plugins

To find relevant articles to link to, go to Google and search your site for relevant articles. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to …

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Focus on performance, user experience, and offsite SEO

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Do they use the keyword target? There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results …

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Cracking the RSS feeds code

Is your content achieving its goals? By making it easy for the search engine to understand your post, you're more likely to find that it attributes more value to your writing. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very …

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PPC Platforms

Here, we will discuss a few really important concepts that as a busy executive you need remember that will ensure the search engines are working for you, not against you. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed …

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Turn your rankings into a high performing machine

If your link building agency can provide some of these services, consider providing them. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won't notice your …

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Focus on ROI Instead of trust rank

If you don't grow, you could be in trouble. This is also a chance to find unique ways to differentiate your brand. It's obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. Today Search Engines take into …

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Brazils crop history

In Brazil’s soy frontier state of Piauí, where farmland cost around $1,000 an acre in 2014, it would buy well over half the state. In Mozambique, meanwhile, where the nationalized land base is not officially for sale but can nonetheless be purchased by various means, one estimate put …

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The advantage white males like me have in America

My positionality as a white, educated American was a major asset when it came to research access. The industry actors I interviewed were mostly white, male, middle-aged, and relatively wealthy. Many were undoubtedly multimillionaires. Yet despite this power differential, we had quite a lot of cultural overlap. I chatted with …

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The bankers and the farmers

When farmers could no longer pay their debts, the bankers called them fools and took their land. “A lot of people in the market now don’t remember the late seventies well,” she concluded. Ingrid’s comments serve as a reminder that the current wave of farmland investment can only …

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Its all about content

In Google's case, among other things, it is fed with featured snippets of the search results. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors …

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Carve out time for concentrating on javascript

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. Different browsers? When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority …

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Things about stickiness you have to experience yourself

You can improve this by implementing user surveys, finding ways to consolidate your pages, and redesigning your site to be more intuitive to the average user. On one hand, it makes my job easier because lots of potential competitors are learning things wrong and teaching it to others, which makes …

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Lets look at our approach to analytics

Anybody using the basic Google search engine, their Gmail account, their Google+ account , or really anything associated with Google, can rest assured knowing their connection is secure. Technical factors, like your site navigation, mobile optimization, design, and speed, all play into how authoritative your site is seen, but don't neglect …

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Combine responsive design and meta tags for Supercharged SEO

Are they a significant factor to page and domain authority as well? Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn't look mechanical or read like …

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What Is a Keyword Worth Targeting?

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. However, if your page is made up mostly of Flash, the page will run slower than normal …

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How to focus on plugins

after coming up with all possible variations of 'B'. Building such balanced link profile usually takes much time to find proper resources, collaborate with backlink providers, create unique content for article backlinks, etc. Now you must dig deep into the site, dissecting it from all angles. It'll give you a …

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How to diagnose comment spam related issues

This means producing a higher quantity of quality content and generating more backlinks to your pages. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. If this happens, it's important to reach out to the webmaster of …

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Using traffic estimation tools in conjunction with SEM

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. These are both great signals to search engines, meaning you've simultaneously pleased your users …

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Improving Site Structure by uitlising 301 redirects

Effective marketing communications influence consumer attitudes. The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). Otherwise, your press releases may …

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Adjust your appearance in search by utilising inbound links

The problem is, search volumes will vary depending on the tool you use. There's no right or wrong answer here-just experiment and find out which approach works best for you. You'll want to get creative, put in the work, and be consistent. Getting high PR links from sites in the …

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Unexpected ways analysis can impact your marketing efforts

Long-tail keywords are keywords like "best hiking backpack for women". What are the key purposes of a SWOT analysis? Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Domain Authority (DA) and Page Authority …

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Help potential customers make purchasing decisions

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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I urge you to think about link exchanges

This is one of the easiest ways to get an SEO quick win, especially if your site is well-established and already has a good amount of external links. Think about it: When you experience a major problem or annoyance, what's the first thing you do? If you are struggling to …

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Self-publishing Parasite SEO based purely on mobile search

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you'll have to do some investigating to be sure: Most of the time, agencies that use non-native speakers will also use them when writing their own content. For instance …

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Take the stress out of canonical URLs

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. For tools, take advantage of all free tools provided by Google, such as: This is especially useful when you have pages with more than one URL …

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