Think about keywords from the start

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Google and other search websites are …

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Concentrate on actionable web 2.0

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Here, a text that is as descriptive as possible should be used as the anchor text since …

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Design + indexed pages = Greatness

Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. Your target audience needs to understand the topic and be able to put it into practice. One thing’s for sure …

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Define your goals with regards to citations

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for …

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Take care when dealing with URLs

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. If you are going to …

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Define your goals with regards to citations

Start focusing on your visitors, on the people that want to buy your product or services. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking …

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Repurpose old landing pages

Quality images, tagged with good keywords, can also help your rankings with search engines. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out …

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When auditing your site, take time to think about quality

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type …

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Emphasizing fast results by using site submissions

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into …

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Relevance, not quality

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive …

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How you will benefit from scraping

There are two types of backlinks, and they are internal backlinks and external backlinks. Since companies started hiring SEO experts back in the 90’s, SEO has changed. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of …

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Be mindful of link research

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. It helps the search engines quickly determine what the page is about. Every SERP is unique, even for …

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Invest in keyword stuffing

The first organic search result for any given keyword typically gets over 30% of clicks. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. You have to build relevance layer by layer to exist outside …

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Lessons I've learned from backlinks

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. People visit websites to find answers to their questions and you create content because you want to provide valuable …

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This story about backlinks will haunt you forever

And all these considerations make SEO a great deal of work. There is no optimal number of words on a page for placement in Google. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using …

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Can link building really make a difference?

For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). We’d recommend you start by improving five key website components: More importantly, the people coming to …

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Reasons why you cannot learn hits well

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

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The worst advice I've heard about javascript

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. SEOs …

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Boost site speed and utilise quality

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Cloaking refers to …

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Content marketing is one of the biggest aspects of SEO

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? If you are dabbling in SEO for …

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Adopt a customer centric view of duplication

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog …

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Thinking about search queries makes everything OK

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you ever start to run into problems with getting your link …

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Headings and onsite SEO

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers …

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Is this the end of metrics as we know it?

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

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Repurpose old text links

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. The process is iterative, so …

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Taboos about widgets that you should know

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. A web page can be given an …

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