Why I hate reporting

Now, we have to create high-quality content that attracts authentic links. Marketing agencies usually seek link building help under one of two circumstances. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that …

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Maybe static pages will be a thing of the past

It's not enough to find an effective keyword that leads traffic to your site. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include …

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Meaty meta descriptions may affect your link bait tactics

So, check out Google's guidelines on AMP to get started. How can you convince them to read the following text and stay on your website? Your video can be indexed as rich content, displayable above the fold on SERPs. Therefore, business owners who attempt to optimize their website by themselves …

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We've reached a tipping point when it comes to link building

Unethical clickbait will make your bounce rate spike. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. There are no downsides to a higher CTR. Mix up dofollow and nofollow links.

What are the advantages of static pages on today's web …

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How we improved our scraping in on week

Many businesses are bought and sold on the strength of their customer database. Link building isn't something you try for a few months, put on autopilot, and forget about. A webpage is considered loaded as "document complete" when it has loaded enough to allow a user to start clicking buttons …

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It's a win-win strategy with an emphasis on metrics

If your site takes too long to load, your users won't even give you a chance, so keep your site as lean as possible by using the right image formats, reducing your multimedia sizes, clearing old drafts and meta data, and using a good caching plugin. This is important, as …

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Learn from these mistakes before you learn about web crawlers

You need to post blog posts regularly to show Google that your website is active. Pulling one version of your website down and putting another one up is like swiftly pulling a tablecloth out from under a set table without breaking or moving anything; it's next to impossible unless you …

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Matching Google: the evolution of exact content in Google My Business

This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. The steps involved in the business-to-business buying process are similar to those made by individual consumers. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage …

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How you will benefit from quality

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

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Optimize your use of images for search engines

An SEO who doesn't know about upcoming site updates won't know when to do their jobs. Not everyone has high-speed Internet. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Submit content regularly …

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Nobody likes ugly URLs

A strong name featuring a well-designed logo helps consumers remember brands and company messages. Writing a guest blog for a website that isn't respectable (or just looks junky) isn't going to benefit your business. Many marketing experts believe the disadvantages of the percentage of sales method tend to outweigh its …

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Carve out time for concentrating on meta tags

AMP, which stands for Accelerated Mobile Pages, is a fairly new feature by Google, just introduced in 2016. You can follow all of the so-called best practices and still feel as if your link building isn't working. Without on page optimization of your content which talks about your website, there …

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Who else wants to know the mystery behind URLs ?

Google takes mobile friendliness into account when ranking your site in the search results. Always post new content to your own website and then wait to syndicate it elsewhere until Google has crawled and indexed your content. To remain focused, don't go after too many platforms, just be persistent with …

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Propagation of relevance using trust rank

Each one can slow your website down, or conflict with one another and cause problems with certain browsers or device types. According to this analysis, the average "full render" page loading time is roughly 7 seconds on desktop devices, with a median page loading time of roughly 3 seconds. However …

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Tightening up on web crawlers

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Actionable tips on canonical URLs and Pinterest

If you're just starting an SEO campaign, it's normal for your first few months to see only minimal activity. Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. From the past decade, Google has made themselves the biggest giant …

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Food for Thought

When you are hungry and you rush into the supermarket to buy something for supper, the processed foods look like the perfect, quick answer to a busy schedule. Grabbing a 'ready meal' can seem the utopia for any of us whose lives don't accommodate the pleasure of cooking at home …

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Mobile-First Indexing: Fix issues around alt text

Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they'll be to link to your site and …

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Get rid of social media for good

Software takes time to design, develop, and properly test. Remember the good old days of SEO, when all that you really needed to have "valid SEO content" was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages …

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People still ask me about anchor text and its importance today

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

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Data Mining

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? These "review …

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Why were web portals so popular?

If your provider seems to have access to one small niche of domains, or if all their domains seem to be low-authority, it's a bad sign. Schema microformatting is the generally accepted system of categorization on the web, sponsored by Google, Microsoft, Pinterest, Yandex, and other major brands. However, speaking …

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Mobile-First Indexing: Fix issues around keyword

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. We're looking for the low-hanging fruits that are easy to implement but …

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Clarification about mobile search

Google?s search business model is to rank the newest and most relevant information at the top to serve their search customers. If your site has many dynamic pages, especially ones that contain duplicate content, consider converting your content into static pages. The H1 heading is actually the main title …

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Can I use citations to help index my site?

There is no hard parameter the number of times you use a keyword on a given page to qualify it as keyword stuffing. If you take a look at any website that has a high Domain Authority score, such as ESPN, Facebook and Fox News, you will realize that they …

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Lets look at our approach to LSI

So don't think that Panda is the only one out to get you. If you use a bad strategy, like posting external links without direction or stuffing your content full of keywords, you aren't going to drop in rank significantly because you're already at the bottom. Within the marketing mix …

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The tightening up of web crawlers

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. The Search Analytics API does not support fresh data yet. Values frame attitudes and lead …

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