Make gateway sites your centre of attention

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. To separate yourself from …

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The steps needed for putting duplication into action

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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Benchmark Research of Your Niche

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. You can republish articles on your blog to prevent it from being buried deep in your archives. It …

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Google ranking factors can be affected by duplication

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Build your site with a logical link structure. Every page should be reachable from at least one …

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Have a category description paragraph

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will …

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Get involved in the human element of web data

After all, 75% of Google’s clicks are from the first page. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. Google has become tremendously more sophisticated about the signals that it does consider when it comes …

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How to diagnose RSS feeds related issues

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Away from on-page SEO, link-building is a huge factor in …

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Adjust your appearance in search

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. The URL parameter tools supply Google bots with information …

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Design + splogs = Greatness

Links with longevity suggests that your site is an established voice for whatever topic it covers. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. Along with content, backlinks are the primary way …

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Focus on performance, user experience, and widgets

Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers …

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SEO for websites can be very complicated

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

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The hidden agenda of SEO

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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Top trends in meta tags to watch

You get what you want—top rankings on Google and “free” organic traffic. Successful SEO requires a thorough understanding of the business itself. Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Measure everything about your content, aligning KPIs with your business …

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How to learn about quality in a few hours

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions …

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Remember that meta tags make the web go round

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises …

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Things to avoid when dealing with nofollow links

Another key strategy is to supplement content with properly optimized HTML text. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel …

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Write a keyword-rich introduction about nofollow links

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to …

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Writing Content That Converts

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Try to …

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Thinking about webmaster tools makes everything OK

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

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Find a simple guide to keyword research and read up about it

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. For a preview of how the Search Engines are currently indexing your website, go to Google and in …

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The outreach process for SEO

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! These tools can provide information about duplicated content whether it is on your website or off-site. You were probably a little surprised when you first …

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Include your keyphrases on the page and get credit for them

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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The truth about conversion rates

Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Prominence implies that a …

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Maybe social media will be a thing of the past

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from …

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Clarification about offsite SEO

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. These dependable performers are great to have around. The stronger the backlink profile of a site …

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Create a search marketing strategy based on link building

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Despite this reality, many are the site owners and digital marketers who fail to achieve their …

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Focus on performance, user experience, and inbound links

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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The clean URL mission

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Since Google only wants to deliver …

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Broken Internal and External Links

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working …

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Add valuable insight to your repurposed content

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank …

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