Repurpose old text links

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. The process is iterative, so …

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Taboos about widgets that you should know

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. A web page can be given an …

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One important aspect is static pages

Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. But …

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What everyone ought to know about web 2.0

Trends come and go, but money makes traffic happen the fastest. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Again, Google is still …

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Losing Focus on 301 redirects

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? A site’s age has an influence on that site’s ranking. A site that has been around …

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One element of your strategy should look at gateway sites

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Sometimes I will block Google when using OTHER people’s content on pages. Include the right keywords and link to the target …

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Having fun with LSI

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. The creation of effective link bait boosts traffic and leads to higher rankings. Ultimately …

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The truth about meta tags

The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service …

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Fun with comment spam for now

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. You don’t have to convince them they need your product or service; Google is getting better every year at detecting spammer and low-quality links. Being …

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What your mum didn't tell you about onsite SEO

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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Accentuate the positive

That way, your site gets shown to the people most likely to benefit from it. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words …

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Find a simple guide to site submissions and read up about it

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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Reasons why you cannot learn meta tags well

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

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Test different keywords with different pages

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! It’s advised to provide affiliates with the same product feeds that are …

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Write Intent-Driven Content

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google had changed their system to make these links appear as spam in some cases, and as a result …

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Tactics around quality

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by …

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The worst advice I've heard about white hat SEO

These are completely identical content that is pasted across different pages or websites. There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. Go after more long tail and less competitive search terms if your website is too …

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Make it sufficiently broad in terms of CTR

The modern SEO seems to be focusing more on user experience. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles …

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The hidden agenda behind analytics

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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The mysterious world of quality

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

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It’s time to revolutionize our approach to meta tags

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Understanding the background, context and the continuing development of major digital marketing evolutions …

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Less is always better when it comes to web portals

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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Tell me more about inbound links

The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over …

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Content is King (for now)

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. You want your company’s name to be one of the first results that they see. Your online presence goes way beyond …

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Search For Broken Link Building Opportunities On Bing

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate …

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Make it sufficiently broad in terms of duplication

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. When it comes to SEO, oftentimes a website …

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Pay attention to your monthly click-through rate

They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign …

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Ways to tell you're suffering from an obsession with meta tags

A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where …

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Never underestimate the influence of reporting

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find …

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Taboos about inbound links that you should know

This assesses if your own website can be made much more profitable. Some may think only about ranking in the SERP without even bothering about their users. Even if the feedback is negative, responding to it in a tactful manner can act as great marketing! The initial purpose of search …

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The infamy behind web 2.0

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Build a great series of appropriate backlinks on your site. Have your keyword …

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What everyone ought to know about 301 redirects

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Depending on your CMS …

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