Reasons that marketers love nofollow links

Google said what has changed is how its systems assess content overall. It should be authentic and in tune with the brand. Educated individuals are more inclined to spend time searching for information. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt …

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This year will be the year of rankings

One of the most time-consuming parts about link-building is actually finding places that will give you links. There is a strategy behind writing solid SEO content, and it is more than just keyword research and fill in the blanks. Which role should the search practitioner play? The best discoveries I've …

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Make page rank a priority

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Buzz is more powerful than words spoken by a paid spokesperson or endorser. Check the company's reputation, have any of their …

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Facts about non reciprocal links that will make you think twice

Approximately 50 Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn't an easy task, SEO should be a critical part of any small business' long-term growth marketing plan. Manufacturers use advertising to accompany trade and consumer promotions, such as theme packaging or …

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Great ideas about splogs to share with your colleagues

SEO work brings long-term value. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Producing content that ranks well is clearly an important part of writing for SEO. But it's also about turning those visitors into …

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Maybe bounce rates will be a thing of the past

Write a new and better title. The hardest hit sites were article directories and press release sites. Part of the reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types of content. Search engines see millions …

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Takeaway tips for meta tags

Once a company adopts SEO as part of its online strategy, everything becomes easier. Your job is to make their lives easier by feeding them properly optimized web content and ensuring that they can find everything you need them to find. After all, why bother uploading a 1800x1800px image to …

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What are the advantages of canonical URLs on today's web?

Now, words are linked to concepts, which are increasingly important to determine relevance. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate …

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Are you making these 301 redirects errors?

Backlinks from older websites may be worth more than links from newer sites. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The …

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How to focus on html

High authority links are great, but in my opinion, relevant links win the game every time. Having an organic and paid search listing has established to boost the total web traffic and persuade the consumer to make a purchase. Every site has at least a few internal links because you …

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How you will benefit from social media

In the recent past, numerous companies have come up with paid crusades to restore brand loyalty and customer faith. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to …

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People still ask me about forums and its importance today

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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Woo your audience

If you are targeting the Australian market, your site had better be hosted in Australia. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important - please don't do the same. Remember the …

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Personalization counts: how do URLs fit into this?

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Blogs can bite! Your goal for an optimized title tag is to match the wording that you use with what is being searched for as long as the perceived …

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Your key to success: user generated content

Googlebot signatures (or traces) can originate from a number of different IPs. Google's featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Some people say that "SEO is dead". The largest sites …

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More importance is given to keyword stuffing

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO …

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Accurately summarize the page including details of hits

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the …

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Show benefits, value or solutions to problems

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Take care when dealing with sitemaps

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Google prefers fresh content. An older page that's regularly updated may outperform a newer page. It's cost-effective and generally low maintenance unless you're offering a reward. Each journey …

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Top trends in mobile search to watch

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. Don't …

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Adopt a customer centric view of search engine spiders

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your …

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Myths and misconceptions about web 2.0

It may be a long time before the majority of people switch to Bing, if they ever do. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. There are so …

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Winning marketing tactics for link exchanges

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your …

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The infamy behind ROI

To be a part of the party, make sure your business website uses structured data markup. Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. The analytics instrumentation …

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Random musings on link exchanges

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Using PPC in parallel with SEO can be helpful. From a marketing standpoint, you can refine a website to target a niche audience. Chances are good your site already has some evergreen articles, whether …

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Make it sufficiently broad in terms of canonical URLs

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my …

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Give a thought for URLs when planning your web strategy

But it certainly can get as technical and detailed as you want to make it. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. There are many places across the web where you can build links through submissions, whether it's …

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Make web crawlers the focal point of your marketing efforts

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. International marketers utilize both standardization and adaptation tactics with regard to brands and products. What pages are …

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Latest developments in forums

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that …

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Write a keyword-rich introduction about widgets

All you need to do is add any appropriate hreflang tags (as discussed above) in the tag of your web page. The algorithms used by search engines can be rather complex and include a number of different factors. Search engine optimization (SEO) is the process of optimizing a website so …

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Make conversion rates the main focus of your marketing tactics

Evergreen content will provide a steady amount of traffic long after publishing date. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Content marketers can harness the power …

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