Keyword Research

An integrated approach connects brands with each audience, simultaneously or sequentially. Google AdWords, Facebook Ads, and Yahoo! When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. Focus on keywords that have higher search …

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A few words on authority sites

I think of black versus white hat in terms of night versus day. Which means you have to be good at cross-platform marketing. Quality marketing communication takes place when customers (the receivers) decode or understand the message as it was intended by the sender. You want your business to show …

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Experience-based competitive audits

Nonetheless, you should learn how to research your competition on your own to better understand this process of choosing keywords. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. It is up to your site's content to …

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The death of splogs

f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you're selling goods or services, then targeting long tail keyword can really make a big difference …

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The hidden agenda behind URLs

This is the origin of SEO's spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms-clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be. However, building links is an integral part of …

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Expand your web crawlers as necessary

Building brand advocates requires an approach that differs from one designed to engage consumers with the brand in order to enhance its image. I'm sure you don't want to spend time creating content no one wants to read. Additionally, you can pay to have your website ranked above organic results …

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Google does give significant credit for anchor text in the copy

The marketing team seeks to understand the firm's overall brand image and the strengths of individual brands in order to make solid connections with consumers and business-to-business customers. Dedicated server hosting is the next level in hosting. It takes working with many different sites of many different genres, different sizes …

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Learning about bread crumbs

All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Looking at a website's backlink profile can tell you a lot about their marketing activities and …

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Write a keyword-rich introduction about onsite SEO

To attract online attention for your business, you can't just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Linking your keywords to a relevant page …

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Easy to read and digest

Content (i.e. in depth articles) react much more positively to links. SEO work brings long-term value. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation …

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Reasons that marketers love LSI

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Now, most people know to avoid buying their followers. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to …

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One element of your strategy should look at web 2.0

Make Sure That Each Outlet, Product And Service Has Its Own Web Page - We're getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to …

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Reasons why you cannot learn duplication well

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

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Types of site changes brought on by SERPs

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. It has been commonly known that having multiple domains linked …

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Google ranking factors can be affected by gateway sites

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you …

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Discover the connection between user experience indexed pages

Including your target keyword within your page title positively correlated with higher search rankings. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. If you want to get good rankings on Google, you must …

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Write about onsite SEO

While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. If you want to do good marketing, look …

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Think about keywords from the start

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Google and other search websites are …

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Concentrate on actionable web 2.0

There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Here, a text that is as descriptive as possible should be used as the anchor text since …

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Design + indexed pages = Greatness

Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. Your target audience needs to understand the topic and be able to put it into practice. One thing’s for sure …

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Define your goals with regards to citations

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for …

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Take care when dealing with URLs

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. If you are going to …

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Define your goals with regards to citations

Start focusing on your visitors, on the people that want to buy your product or services. To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking …

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Repurpose old landing pages

Quality images, tagged with good keywords, can also help your rankings with search engines. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out …

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When auditing your site, take time to think about quality

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type …

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Emphasizing fast results by using site submissions

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into …

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Relevance, not quality

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive …

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How you will benefit from scraping

There are two types of backlinks, and they are internal backlinks and external backlinks. Since companies started hiring SEO experts back in the 90’s, SEO has changed. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of …

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Be mindful of link research

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. It helps the search engines quickly determine what the page is about. Every SERP is unique, even for …

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