While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! These tools can provide information about duplicated content whether it is on your website or off-site. You were probably a little surprised when you first …
more ...In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …
more ...Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) A …
more ...Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Prominence implies that a …
more ...This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from …
more ...Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a …
more ...Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …
more ...Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Since Google only wants to deliver …
more ...Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working …
more ...Make a list of evergreen topics, and then do research to pick the best ideas. Choose your keywords carefully, and keep user intent as your primary goal. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building …
more ...Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on …
more ...Integration is a two-way street. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to …
more ...In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. The sheer apparent complexity of SEO is enough to turn some people away entirely. No matter …
more ...The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Too many times websites …
more ...Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. Canonical Tags are intended to prevent …
more ...SEO is the practice of providing your clients with information about your services digitally. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream …
more ...In return, search engines reward helpful websites with better search rankings. Backlinks are hyperlinks that point back to your website. So, accordingly Seo technique should also be changed otherwise Seo will dead. There are some techniques that you can employ, right now, to really start your SEO campaign off on …
more ...The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …
more ...The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Obtaining Backlinks can be a tricky process that takes lots of time and patience. It is …
more ...On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate …
more ...As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …
more ...The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Provide high-quality content on your pages, especially your homepage. This is the single …
more ...Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …
more ...Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …
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