However, the modern Google algorithms feature a process known as semantic searchh. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Because there has been quite some news about Google’s Penguin update and …

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search …

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest …

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Discover your LSI keywords and make sure you …

The concept of ‘link’ is changing in that respect. The best long-term strategy for this is using blogging, social media, and press releases. Too often, business owners create a decent site, and then forget about it. To truly understand whether your SEO campaign is working, you need to learn which …

Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. The easiest way to …

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. I believe the algorithm understands how to sift through …

When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a …

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within …

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Artificial intelligence can greatly help improve your …

Besides keywords, what determines how well your pages rank in search results? It can be of tremendous value to your target audience. Make sure to budget appropriately. When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need …

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a …

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. One of the biggest lessons I’ve learned …

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. The journey to better ranking must always start with understanding about your current …

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. It’s not just the online marketing …

Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living …

What is generally the one thing that may prevent someone from using my service? This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the …

Search engines pick what content they will and won’t index as they go through the crawling process. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their …

Remember that your success in SEO is directly proportional to the amount of effort you exert. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Also, expect to be targeted by a lot more people trying …

You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. Create The Perfect Landing Page For Local SEO! And for that a solid digital marketing and SEO strategy should be in place. In fact, for the …

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. SEO rewards your business for its efforts at a higher rate than pretty much …

You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must …

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Is the page load time excessive? Too long a load time may slow down crawling and …

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance …

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Google Analytics is an intuitive and …

You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Optimizing your site …

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank …

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Fast forward a …

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. The actions you take to optimize your site will have a direct effect on your SEO ranking. Satisfy your users’ intent. Give them the …

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Core SEO tactics are a must in an effective digital marketing strategy these days. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster …

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free. You …

However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links …

You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Technology is an important part of …

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your …

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many …

SEO is the practice of providing your clients with information about your services digitally. Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts …

Conversion optimization is kind of a big deal. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. They then launched Google+, which started as another copy of Facebook. You will never get enough traffic on your …