Focus on ROI Instead of trust rank

If you don't grow, you could be in trouble. This is also a chance to find unique ways to differentiate your brand. It's obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. Today Search Engines take into …

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Brazils crop history

In Brazil’s soy frontier state of Piauí, where farmland cost around $1,000 an acre in 2014, it would buy well over half the state. In Mozambique, meanwhile, where the nationalized land base is not officially for sale but can nonetheless be purchased by various means, one estimate put …

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The advantage white males like me have in America

My positionality as a white, educated American was a major asset when it came to research access. The industry actors I interviewed were mostly white, male, middle-aged, and relatively wealthy. Many were undoubtedly multimillionaires. Yet despite this power differential, we had quite a lot of cultural overlap. I chatted with …

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The bankers and the farmers

When farmers could no longer pay their debts, the bankers called them fools and took their land. “A lot of people in the market now don’t remember the late seventies well,” she concluded. Ingrid’s comments serve as a reminder that the current wave of farmland investment can only …

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Its all about content

In Google's case, among other things, it is fed with featured snippets of the search results. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors …

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Carve out time for concentrating on javascript

That same ad or message delivered across all of the platforms in variousformats increases the chances it will be heard and assimilated by consumers. Different browsers? When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority …

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Things about stickiness you have to experience yourself

You can improve this by implementing user surveys, finding ways to consolidate your pages, and redesigning your site to be more intuitive to the average user. On one hand, it makes my job easier because lots of potential competitors are learning things wrong and teaching it to others, which makes …

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Lets look at our approach to analytics

Anybody using the basic Google search engine, their Gmail account, their Google+ account , or really anything associated with Google, can rest assured knowing their connection is secure. Technical factors, like your site navigation, mobile optimization, design, and speed, all play into how authoritative your site is seen, but don't neglect …

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Combine responsive design and meta tags for Supercharged SEO

Are they a significant factor to page and domain authority as well? Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn't look mechanical or read like …

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How to focus on plugins

after coming up with all possible variations of 'B'. Building such balanced link profile usually takes much time to find proper resources, collaborate with backlink providers, create unique content for article backlinks, etc. Now you must dig deep into the site, dissecting it from all angles. It'll give you a …

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How to diagnose comment spam related issues

This means producing a higher quantity of quality content and generating more backlinks to your pages. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. If this happens, it's important to reach out to the webmaster of …

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Using traffic estimation tools in conjunction with SEM

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. These are both great signals to search engines, meaning you've simultaneously pleased your users …

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Improving Site Structure by uitlising 301 redirects

Effective marketing communications influence consumer attitudes. The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). Otherwise, your press releases may …

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Adjust your appearance in search by utilising inbound links

The problem is, search volumes will vary depending on the tool you use. There's no right or wrong answer here-just experiment and find out which approach works best for you. You'll want to get creative, put in the work, and be consistent. Getting high PR links from sites in the …

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Unexpected ways analysis can impact your marketing efforts

Long-tail keywords are keywords like "best hiking backpack for women". What are the key purposes of a SWOT analysis? Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Domain Authority (DA) and Page Authority …

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Help potential customers make purchasing decisions

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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I urge you to think about link exchanges

This is one of the easiest ways to get an SEO quick win, especially if your site is well-established and already has a good amount of external links. Think about it: When you experience a major problem or annoyance, what's the first thing you do? If you are struggling to …

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Self-publishing Parasite SEO based purely on mobile search

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you'll have to do some investigating to be sure: Most of the time, agencies that use non-native speakers will also use them when writing their own content. For instance …

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Take the stress out of canonical URLs

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. For tools, take advantage of all free tools provided by Google, such as: This is especially useful when you have pages with more than one URL …

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How to make your business take off

While we were getting our business off the ground and creating other opportunities similar to our relationship with Red Bull, we recognized that we had a need for actual office space. Until this point, we had mostly been squatting in other people’s work areas. Obviously, that’s not a …

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The cliff

The bigger problem was that we had already spent all of our friends’ and families’ money on high-end packaging to complement the high-end product, which was a fine idea. But when that product didn’t sell, it meant we had no money to pay anyone back. All things considered, we …

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The story of my bad week

I was having a bad week. In no particular order: I dropped out of law school (understandably, my parents weren’t too thrilled), broke up with my girlfriend (okay, she broke up with me, but at the time I had no idea that was actually a good thing), locked my …

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Whether you know it or not, the fate of the world rests in your hands

Climate change, global health crises, and many other social, political, and environmental issues continue to threaten our quality of life and the inhabitability of our planet. The good news, however, is that after reading this book, you’re going to save the universe!

Wondering how you’re going to rescue …

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Never changing canonical URLs will eventually destroy you

Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. It's not good practice to have duplicate websites on different country code top-level domains (ccTLD). This awareness, in the long run, could …

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Create Infographics To Generate Backlinks

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. So, if you ask me why SEO is difficult, it's because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms …

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The tightening up of knowledge vault

For any website to gain net traction, it will need to adhere to some basic usability standards. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. If you want to override or customize the default title tag at scale, work with your developer …

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Let's follow walled garden sites best practise

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Avoid underlines-they can be mistaken for a link. It takes time to research your market …

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When your use of SEO campaigns becomes obsessive

How often do the users of the site share posts on their personal social media profiles? Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. However, you can send a friendly reminder. Public relations firms provide experts to help companies …

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Dealing with arthritis emotionally

Like many other health conditions, it seems that arthritis can be triggered or made worse by stress. Living with knee arthritis can be stressful, which leads to a vicious cycle of emotional symptoms, such as anxiety and depression, and physical pain. In a survey of 232 people with RA, around …

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Let's talk about gateway sites

Guest blogging on sites related to yours. On the one hand, they need to appeal to machines (search engines). While effective, blogs that attract followers and encourage active participation become more powerful. Taking the route of custom development has its advantages and disadvantages.

Lessons I learned about text links

However …

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