Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal …

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Google learned …

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Very often, a quick reaction can mean the difference between success and failure. On the Internet …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more …

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Keywords are an essential part for SEO, and are the things which …

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Every website has a …

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site …

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot …

The tech giant has such a big share of the market that 'Googling' has become a verb. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a …

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of …

Another key strategy is to supplement content with properly optimized HTML text. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. SEO results are only keenly felt long-term …

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

Do you know if it is working for you and bringing you more clients? This change has brought a revolution in the marketing industry. It’s important to monitor the backlinks your site is accumulating It doesn’t matter how big or small your company’s marketing budget is. There …

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. After you publish a blog post, share it on your social networks and then engage when people engage with …

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Many local businesses want to improve their results in Google, but aren’t sure where to start. Headings can help …

Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. You can …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Social platform optimization - Your linkeraiti and my linkeraiti …

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information If the content you’re producing isn’t of a high quality and isn’t …

Expect increased conversions, particularly those from visitors who arrived via organic search. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them …

When someone searches “shop women’s watches” in Google, you want your website to show up. Finally, the content on your website can do a great deal to bolster your search engine rankings. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion …

We used to hammer ecommerce product pages with links. Backlink quality is considered as the most important metric now than the count of backlinks. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Make sure that your site’s structure and hierarchy are …

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. This will …

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you …

Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. SEO or Search …

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media …

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Using structured data, you can serve Google your address details in the most convenient way. A good rule of …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an “unnatural” way. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the …

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. It isn't just about the number of links that are going to a domain, but about …

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. A proper SEO makes a website rank in the first page of SERP. Old-school SEO focused …

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you …

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t …

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. In fact, there is a certain amount …

If you head over to Google and search for “site:yourdomain.com” the result will show you how many pages Google actually has indexed for your site. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them …

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and …

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. It’s clear that there …

Your potential visitors rely on Google because they know it provides high-value results for their search queries. Mobile is becoming more popular every year. Simply copy and paste content from your website into a search bar and place quotation marks around it. f you are familiar with Google’s algorithm …