For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does …

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also …

Stock-photos are the worst. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. As businesses succeed, new avenues of revenue open up and therefore new areas …

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

Social media was new and trying to establish itself. This knowledge helps us determine the best strategy and way ahead for the campaign. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Keyword research is something that …

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. If your website is low in quality and as such suffers in search engine …

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of …

Optimizing your images gives your website an additional chance to be found via image search. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. it would make your website rank primarily in the initial pages of SERP, and …

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Make absolutely certain that your NAP information …

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should …

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the …

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

Having links from more popular websites carry more weight than less popular sites. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! The content on your site should be organized in a logical way …

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Search engines have been …

One of the most time-consuming parts about link-building is actually finding places that will give you links. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. Once you start working …

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Many years ago, Google put together its search quality team, which is responsible for ensuring users …

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Metadata has become …

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself …

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. In fact, it is worth noting that more and …

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! An often overlooked, but an extremely effective way of creating a …

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes …

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about …

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service …

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Metadata has become less important in SEO but is crucial to video indexing …

In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. The click through rate (CTR) of a page is determined by the number of people that click on your result in …

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause …

If it does, you will literally be printing money. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can …

Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. Having a domain name that makes sense is one of the most basic and obvious ways …

Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Google wants to see that people are spending time on your website and the best way you can ensure this happens …

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the top five, where most users look? Here are a few tips for what to write and how to do it well. Over time, you’ll …

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Search engine optimisation …

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they …

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Proposition development is about working out who your customers or audience are …

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Remember that if you use black-hat SEO techniques, you run the risk of …

Adjusting your keyword distribution gives you power to change your campaign over time. Social tools allow people to talk directly with each other. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and …

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. For example, if you searched who is the best eCommerce provider in London?? Keyword mapping involves hierarchically classifying the keywords pertinent to …