A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search …

An index is another name used by a search engine for a database. Those paid and organics incentives are SEO and SEM. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. This is …

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. SEOs …

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Cloaking refers to …

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? If you are dabbling in SEO for …

Write everything in your brand’s unique tone of voice, approach a subject from your own point of view, or link a trending topic to the products/ services that you offer. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog …

For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. If you ever start to run into problems with getting your link …

Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site’s visibility and rankability in search engines. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you …

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers …

One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t …

Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The …

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. The process is iterative, so …

If you create evergreen content on your blog today, your readers will find it relevant now or years from now when they revisit it. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. A web page can be given an …

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on …

Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. How do you find people who value SEO enough to pay your prices? We’ve all experienced …

Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. But …

Trends come and go, but money makes traffic happen the fastest. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Again, Google is still …

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? A site’s age has an influence on that site’s ranking. A site that has been around …

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Sometimes I will block Google when using OTHER people’s content on pages. Include the right keywords and link to the target …

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. The creation of effective link bait boosts traffic and leads to higher rankings. Ultimately …

The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service …

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. You don’t have to convince them they need your product or service; Google is getting better every year at detecting spammer and low-quality links. Being …

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. The main text content on the page must be unique to avoid Google’s page …

That way, your site gets shown to the people most likely to benefit from it. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words …

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases Get a clear understanding of what is Search Engine Marketing and its different branches …

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy …

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! It’s advised to provide affiliates with the same product feeds that are …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Google had changed their system to make these links appear as spam in some cases, and as a result …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by …

These are completely identical content that is pasted across different pages or websites. There’s really no big secret here, but only the best SEO company can provide you the results you’re looking for. Go after more long tail and less competitive search terms if your website is too …

The modern SEO seems to be focusing more on user experience. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles …

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. The search engines have an enormous task: that of indexing the world’s online content—well, more …

News articles can never be evergreen because they have an end date and refer to current events. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to …

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Understanding the background, context and the continuing development of major digital marketing evolutions …

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …