Reasons why you cannot fully understand reporting

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! An often overlooked, but an extremely effective way of creating a …

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The hidden agenda of link building

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes …

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All you wanted to know about html but were afraid to ask

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about …

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The back story of SEO campaigns

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Metadata has become less important in SEO but is crucial to video indexing …

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What is Keyword Research?

In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. The click through rate (CTR) of a page is determined by the number of people that click on your result in …

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While you’re at it, think about seed keywords

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Can a techie truly understand web portals

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause …

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Tell me more about analysis

If it does, you will literally be printing money. Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can …

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Don’t rock the boat until the SEO negotiations are finished

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Things your competitors know about 301 redirects

Most people approach SEO with a preconception – or prejudice – about what their best keywords are. They are normally either wholly or partly wrong. In the top five, where most users look? Here are a few tips for what to write and how to do it well. Over time, you’ll …

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Measure and Improve by paying attention to CTR

When you spend your time with one eye fixed on the results pages, as our digital team have a habit of doing, you get used to seeing change on a daily basis. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they …

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The truth about citations

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Proposition development is about working out who your customers or audience are …

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A few words on webmaster tools

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Remember that if you use black-hat SEO techniques, you run the risk of …

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Create an e-book or guide every three months

Adjusting your keyword distribution gives you power to change your campaign over time. Social tools allow people to talk directly with each other. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and …

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Find out more about user generated content

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. For example, if you searched who is the best eCommerce provider in London?? Keyword mapping involves hierarchically classifying the keywords pertinent to …

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I bet you didn't know this about anchor text

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. So don't be …

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Take a customer focused approach to search engine spiders

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. You should use …

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Top trends in keywords to watch

Like every big task, this one begins with research, too. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business …

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Things to avoid when dealing with non reciprocal links

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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www vs non-www for SEO

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Keyword research is an entire sub-discipline within …

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Fun with html for now

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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How you will benefit from link exchanges

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Negative SEO is a real threat

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. To rank, you need authority. To have authority, you need links. To get …

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Analyse your existing analytics

Every time, the algorithms are changing giving challenges in front of you. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Until Google get …

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Latest developments in bread crumbs

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. If you are a business owner trying to improve your online presence it can seem overwhelming with …

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Let's follow SEO campaigns best practise

Firstly it is important that you learn how to correctly value a keyword. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Although social media is increasingly becoming a popular tool for businesses to promote themselves …

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SEO for Reputation Management

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. This is important because most Internet users rely heavily on these rankings. Analyzing your competitor’s website could reveal some really interesting information, including audience and …

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The broken link-building method aided by search engine spiders

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. If you are linking your site with any spammy or bad site due to any reason …

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The infamy behind bread crumbs

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Carve out time for concentrating on site submissions

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to …

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I urge you to think about indexed pages

They compare the performance and context of your content to the strength of your keywords. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Giving readers relevant information and links to …

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Why your digital marketing strategy should centre around URLs

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. This was known as spamming. Search engines continue to usurp more “traditional” means of reaching customers, such as …

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Are search volumes affected by search queries

Make sure all your website images have alt tags to describe them to search engines. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. By keeping customer experience at the forefront of your SEO strategy, your site stands …

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Focus on producing content that is relevant and engaging

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. SEOs constantly work to get new links connecting to their sites that are from sources of high …

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