Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. However, if you are in the double or even triple digits, you're going to need some help. List all your competitors - use a …

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Do they answer a specific type …

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Still, there's no denying that the highest ranking pages in Google search results usually …

Because most webmasters recognize the need for ongoing content but don't want to spend the time or money to have real content developed by humans, they rely on cheap, automatic bots or tools that either generate nonsensical content from scratch, or take existing content and "spin" it into a slightly …

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Google doesn't always like revealing the details of its algorithm changes, in an effort to reduce the number …

Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Some updates are formally named by Google; for example, the major algorithms Panda and Penguin were given formal, official names so they could be easily understood and discussed by …

With tightening marketing budgets, more companies use in-house advertising resources. Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk …

Brand infringement remains both a domestic and international problem. While you don't want to over do it, these keywords help Google associate your pages with searcher's queries. Stale content isn't always your fault. Universal search.

How to turn duplication into success

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. SEO is all about making the most educated …

I solemnly swear that I am up to no good. These are the words that activate the Marauder’s Map, inexplicably given to Harry Potter by the Weasley twins. It not only shows all of Hogwarts School of Witchcraft and Wizardry and its grounds and all the secret passages, it …

We found that product pages did not react overly well to direct links, only the types listed above. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge …

Links at the top of a page carry more weight than those further down. Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the various pages of your website. Basically, there are three main types of keywords: generic, broad match …

The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Did you meet your secondary goals? The common belief of ranking high in the search results is changing - the content strategies are not the …

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. We simply know that media search is way too ignored for what it's capable doing for publishers so …

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal …

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. Both 301s and canonical URLs …

Just imagine a fraction of those 14 billion searches happen for your business. Taking maximum control of both structured and unstructured citations is one of the most obvious and sensible ways to achieve a high degree of ownership. There's a common misconception that the more pages you have targeting a …

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Let 's start with important on-page optimization strategies essential for any well positioned website. One thing you should not forget …

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Word order will still be respected, but they too can now show on same-meaning queries. Choosing …

The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Developing a website that appeals to …

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors' sites and how these are presented. To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. You'll note that many of the header tags in this article …

If it does not already exist, thin content is easy enough to prevent. This guide will walk you through the most important elements of on-page SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user …

One could argue that the deceptive SEO practiced in its early days is long gone. But this is a challenge because social sites can pop up and grow to tens of millions within months. Every website page, including your blog, should have at least one call-to-action above the page's fold …

Team building is about providing the skills, training and resources that your people need, so that they can work in harmony. But, to be truly effective, it needs to be a continual process, embedded into your team and organization's culture.

So it takes a team building action. Skilled leaders are …

With tightening marketing budgets, more companies use in-house advertising resources. Many products become top of mind or top choice due to brand equity. Movement means making a bunch of changes to a site based on hunches. Businesses consider social media a key element of their SEO strategies.

Quality over quantity …

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Google does not like automation when it comes to building the main …

Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Matching - Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website …

You have to create a Uniqueness to your product or offer. After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? It has, therefore, become much harder for users to find the …

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly …

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. An SEO strategy finds weaknesses, highlights strengths, locates …

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. They can often be far too specific, far too generalised, or just not the common phrase used by customers. Most search engines like links of either …

After crawling the content, the Spider stores a particular page in a database. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. If you only have a …

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. Some web directories require …

It takes work, and work costs money, particularly if you hire a consultant. If you have just created your website, the chances of getting fast and natural links are almost zero. It's one or the other. There is no exact word count when we talk about the "long content." There …

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Repetition helps increase consumer ad recall as well as …

These website marketing companies know their job well. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Pick a list of words …

Google said what has changed is how its systems assess content overall. It should be authentic and in tune with the brand. Educated individuals are more inclined to spend time searching for information. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt …

One of the most time-consuming parts about link-building is actually finding places that will give you links. There is a strategy behind writing solid SEO content, and it is more than just keyword research and fill in the blanks. Which role should the search practitioner play? The best discoveries I've …