How to diagnose offsite SEO related issues

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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Recurring Links

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Someone may search for particular outdated statistics only for comparative purposes. Monitoring tools …

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Using traffic estimation tools in conjunction with link bait

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search …

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Education is the best legacy when it comes to analysis

This list of frequently asked questions is a great starting point to help guide you through the process. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw …

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The back story of user generated content

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Distinct pages are …

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The hidden agenda behind quality

Do not schedule the republishing of posts. The old saying that “life is a journey, not a destination” can also be applied to SEO. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with …

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Focus on what you do best

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your …

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More focus is put on keyword density

You need to take full advantage of the opportunity and capture those leads. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword …

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Place Your Site’s Content Above The Fold

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

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This year will be the year of analysis

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. When we …

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