Search engine health checks should look at cloaking

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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So, how to start?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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Things about javascript you have to experience yourself

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

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Understanding content in relation to your marketing strategy

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Don’t forget gateway sites

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Aside from on-site optimization and content marketing, the most important …

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The death of bounce rates

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. So, accordingly Seo …

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Make a good use of duplication

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …

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The death of html

The algorithms used by search engines can be rather complex and include a number of different factors. Within a few years, everything changed. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Most business orders rely on SEO …

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Learn from these mistakes before you learn about bounce rates

When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search …

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My thoughts on citations

First, stop assuming SEO is dead because the rules changed. The best thing is that even search engines also considered social media signals in their rankings. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google …

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This year will be the year of gateway sites

The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. When you use underscores to separate words in a URL name, Google will read it as one single word. When a search engine spider crawls your website it …

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Can a techie truly understand analytics

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several …

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Make rankings the main focus of your marketing tactics

Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21 …

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Here's what industry insiders think about ROI

Stock-photos are the worst. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. As businesses succeed, new avenues of revenue open up and therefore new areas …

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Can keywords help improve my search engine placement?

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

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Follow a consistent cadence towards dynamic pages

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for …

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Making the map

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of …

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Takeaway tips for white hat SEO

Optimizing your images gives your website an additional chance to be found via image search. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. it would make your website rank primarily in the initial pages of SERP, and …

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How to really understand splogs

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Make absolutely certain that your NAP information …

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Remember that static pages make the web go round

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should …

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Takeaway tips for dynamic pages

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the …

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Tell me more about domain authority

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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Create content about backlinks

Having links from more popular websites carry more weight than less popular sites. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! The content on your site should be organized in a logical way …

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Focus on performance, user experience, and link exchanges

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Search engines have been …

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Tactics around cloaking

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

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How do you feel about analytics now?

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Many years ago, Google put together its search quality team, which is responsible for ensuring users …

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Discover the connection between user experience googlebot crawlers

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Metadata has become …

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