A measure of quality based on structured data

If you just feature a list of full-URL links, it won't look good for you. When designing your site, keep the customer in mind always. If your site has ever dropped off in search engine results, it may have been directly related to a competitor who wanted to get above …

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Simple Tips for using analysis to get ahead of your Competition

The title tag is crucial for any SEO strategy to succeed. Effective use of social sharing buttons is important for on-page optimization. This takes additional effort but not much additional knowledge. On the righthand side of the screen you can see the Sponsored Links section.

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Quick tips regarding search queries

Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare various aspects of an advertising campaign. You can repeat words and phrases but should …

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Its all about googlebot crawlers

Links from sources unrelated to your industry may also be a problem. population visits Facebook. For example, you could create a unique infographic for your industry, or an entertaining video with the chance to go viral, and share that visual content on your social media channels. Rather than default to …

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At last - revealed: the secret to cloaking

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn't visit the source site? There is no such thing as …

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Tell me more about keyword research

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Like with current trends, content that focuses on specific seasons or holidays is also not evergreen …

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Focus on ROI Instead of static pages

When you build your first link on a new external source, you'll get a boost of authority passed to your domain. Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Of course, this resulted in some …

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SEO CDN best practice

Currently, the Knowledge Graph is restricted to a handful of categories of information, such as events, famous people, and works of art-you can see it as a small box off to the right when you search for one of these things. While it's easy to find "experts" you may want …

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My thoughts on bounce rates

What are the risks involved? A working page that's been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. You can repeat words and …

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Is this the end of bounce rates as we know it?

What we are trying to do here is get our keywords into the title of the page in a natural way. The bottom line for low quality backlinks is that they serve no function other than to increase the target site's traffic. Imagine that you run an ecommerce store selling …

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Make it sufficiently broad in terms of comment spam

Spidering software "crawls" through the internet and grabs information from websites which is used to build search engine indexes. It is best to not risk your business relationship with Google by appearing to attempt to manipulate reviews. Every page should be given a title that describes its content. SEO techniques …

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Focus on ROI Instead of page rank

From onsite optimization and ongoing content, to social media activity and offsite link building, the most successful companies are the ones that pay attention to every facet of SEO. Search engines like Google are putting in more emphasis on technical SEO because it enhances user experience or UX. Because time …

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How to diagnose javascript related issues

Increasing Online Sales with SEO is often a fundamental online marketing strategy, but what exactly is SEO ? In general, a longer history is a sign of greater experience and capabilities. In a WordPress CMS, these should be easily editable on the page level for each of your web pages. Search …

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Can I use dynamic pages to help index my site?

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. There are sites that look spammy at first glance. Knowing this, you can …

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Discover the connection between user experience page rank

If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I'm targeting tend to spend their time online. Begin the process of having your registrar changed to your new hosting provider (who will …

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Why I hate reporting

Now, we have to create high-quality content that attracts authentic links. Marketing agencies usually seek link building help under one of two circumstances. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that …

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Maybe static pages will be a thing of the past

It's not enough to find an effective keyword that leads traffic to your site. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include …

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Meaty meta descriptions may affect your link bait tactics

So, check out Google's guidelines on AMP to get started. How can you convince them to read the following text and stay on your website? Your video can be indexed as rich content, displayable above the fold on SERPs. Therefore, business owners who attempt to optimize their website by themselves …

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We've reached a tipping point when it comes to link building

Unethical clickbait will make your bounce rate spike. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. There are no downsides to a higher CTR. Mix up dofollow and nofollow links.

What are the advantages of static pages on today's web …

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How we improved our scraping in on week

Many businesses are bought and sold on the strength of their customer database. Link building isn't something you try for a few months, put on autopilot, and forget about. A webpage is considered loaded as "document complete" when it has loaded enough to allow a user to start clicking buttons …

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Learn from these mistakes before you learn about web crawlers

You need to post blog posts regularly to show Google that your website is active. Pulling one version of your website down and putting another one up is like swiftly pulling a tablecloth out from under a set table without breaking or moving anything; it's next to impossible unless you …

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Matching Google: the evolution of exact content in Google My Business

This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. The steps involved in the business-to-business buying process are similar to those made by individual consumers. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage …

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How you will benefit from quality

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

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Optimize your use of images for search engines

An SEO who doesn't know about upcoming site updates won't know when to do their jobs. Not everyone has high-speed Internet. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Submit content regularly …

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Nobody likes ugly URLs

A strong name featuring a well-designed logo helps consumers remember brands and company messages. Writing a guest blog for a website that isn't respectable (or just looks junky) isn't going to benefit your business. Many marketing experts believe the disadvantages of the percentage of sales method tend to outweigh its …

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Carve out time for concentrating on meta tags

AMP, which stands for Accelerated Mobile Pages, is a fairly new feature by Google, just introduced in 2016. You can follow all of the so-called best practices and still feel as if your link building isn't working. Without on page optimization of your content which talks about your website, there …

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Who else wants to know the mystery behind URLs ?

Google takes mobile friendliness into account when ranking your site in the search results. Always post new content to your own website and then wait to syndicate it elsewhere until Google has crawled and indexed your content. To remain focused, don't go after too many platforms, just be persistent with …

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Propagation of relevance using trust rank

Each one can slow your website down, or conflict with one another and cause problems with certain browsers or device types. According to this analysis, the average "full render" page loading time is roughly 7 seconds on desktop devices, with a median page loading time of roughly 3 seconds. However …

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Tightening up on web crawlers

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Actionable tips on canonical URLs and Pinterest

If you're just starting an SEO campaign, it's normal for your first few months to see only minimal activity. Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. From the past decade, Google has made themselves the biggest giant …

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Food for Thought

When you are hungry and you rush into the supermarket to buy something for supper, the processed foods look like the perfect, quick answer to a busy schedule. Grabbing a 'ready meal' can seem the utopia for any of us whose lives don't accommodate the pleasure of cooking at home …

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Mobile-First Indexing: Fix issues around alt text

Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they'll be to link to your site and …

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