It’s time to revolutionize our approach to meta tags

Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Understanding the background, context and the continuing development of major digital marketing evolutions …

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Less is always better when it comes to web portals

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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Tell me more about inbound links

The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over …

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Content is King (for now)

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. You want your company’s name to be one of the first results that they see. Your online presence goes way beyond …

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Search For Broken Link Building Opportunities On Bing

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate …

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Make it sufficiently broad in terms of duplication

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. When it comes to SEO, oftentimes a website …

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Pay attention to your monthly click-through rate

They are looking for shortcuts and ways to beat the system. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign …

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Ways to tell you're suffering from an obsession with meta tags

A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where …

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Never underestimate the influence of reporting

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find …

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Taboos about inbound links that you should know

This assesses if your own website can be made much more profitable. Some may think only about ranking in the SERP without even bothering about their users. Even if the feedback is negative, responding to it in a tactful manner can act as great marketing! The initial purpose of search …

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The infamy behind web 2.0

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Build a great series of appropriate backlinks on your site. Have your keyword …

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What everyone ought to know about 301 redirects

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Depending on your CMS …

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Make it sufficiently broad in terms of organic links

You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Sitelinks have the benefit of distributing organic search traffic that …

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This story about onsite SEO will haunt you forever

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Follow a consistent cadence towards local search

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and …

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Small but important things to observe about analytics

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting …

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The reason everyone loves bread crumbs

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Understanding the background, context and the continuing development of major digital marketing evolutions such as these …

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Can a techie truly understand user generated content

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Implementing the right SEO strategy is …

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Don’t forget domain authority

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal …

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Garner high-quality backlinks

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Google learned …

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Hidden facts about keyword density

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Very often, a quick reaction can mean the difference between success and failure. On the Internet …

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The truth about site submissions

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more …

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The truth about sitemaps

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Keywords are an essential part for SEO, and are the things which …

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Consider analytics at the inception

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Every website has a …

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Go long-tail and forget comment spam

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site …

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Check which of your keywords are already used

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot …

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Take care when dealing with keyword research

Another key strategy is to supplement content with properly optimized HTML text. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. SEO results are only keenly felt long-term …

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This year will be the year of onsite SEO

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people …

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High advertisement ratio can be mitigated by using LSI

Do you know if it is working for you and bringing you more clients? This change has brought a revolution in the marketing industry. It’s important to monitor the backlinks your site is accumulating It doesn’t matter how big or small your company’s marketing budget is. There …

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Thinking about social media makes everything OK

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. After you publish a blog post, share it on your social networks and then engage when people engage with …

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Top trends in anchor text to watch

While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality …

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Self-publishing Parasite SEO based purely on citations

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Many local businesses want to improve their results in Google, but aren’t sure where to start. Headings can help …

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