Getting to grips with reporting as part of your SEO tactics

First and foremost, if you post a piece of content that's a duplicate of one you've already posted, or a copy from something that already exists on the web, you could have inadvertently triggered a slight content-based penalty. What would you type into a search engine to find your business …

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Taboos about canonical URLs that you should know

Google, in particular, factors the quantity and quality of inbound links into search engine results. Rich and featured snippets have been around for a while now, and both have resulted in considerable changes to Google's SERP (that's Search Engine Results Page). In the short term, the easiest way to get …

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Why Use Sitemaps?

Every additional plugin will represent an increase in the amount of time it takes users to load your site. Organic search is a long-term and generally much better margin solution. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily …

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Myths and misconceptions about backlinks

Gender offers the opportunity to match a product with a large category of individuals. Most people have an incorrect view of what scalable link building is. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Your website …

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Warning: These mistakes could destroy your page impressions

Consumers encounter these elements as they interact with a company or brand. It extracts information from Google's auto-suggest feature, giving you hundreds or even thousands of different long-tail keyword ideas based on a single initial keyword entry. Once you get experienced in link profile analysis, it will be easy to …

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Link to internal pages on your site

Mobile is becoming more popular every year. Here comes the fun part. 47% of consumers expect a web page to load in 2 seconds or less. Breadcrumbs are typically located at the top of every page, just below the banner ads or navigational elements.

Meaty meta descriptions may affect your …

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Take care when dealing with javascript

Not only does content allow you to target certain keywords and topics that your ideal buyers are searching for, but it also provides a vital opportunity to connect with your readers and provide real value that can set you apart from the competition. You can also figure out how people …

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Boost site speed and utilise ROI

The other 70% of searches in the "long tail" account for most of the information retrieved from the internet. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Less money can be spent on media time and space purchases because …

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Pay attention to long tail search

For example, both local and national ranks depend in part on your domain authority as an independent site. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. SEO is …

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heading

Quality over quantity, so to say. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. is of primary importance to …

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Ridiculous rules about content

Typically at this point all of the domain services are halted. There are also some administrative considerations for your SEO investment, as your contacts won't just be spending time on the actual execution of your campaign. Again, if the search robots can see and understand your images then you are …

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Be clear, truthful and accurate when it comes to SERPs

Multiword search queries matching longer domain names could bring in highly targeted traffic and thus result in higher conversions. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. But at the same time by focussing only on standalone …

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A do-it-yourself guide to analytics

A site map makes crawling your pages lightning fast. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. You may want to think about hiring a web designer if these …

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It's a win-win strategy with an emphasis on Google algorithms

How your site functions, displays, and how your users interact with your site are also important considerations. Search results are generally calculated based on two broad categories of factors: relevance and authority. In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and …

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SEO for Accessible Sites

Having an accessible site is still important for users with disabilities and SEO. There's some overlap in providing content effectively for users that also allows for search engine bots to crawl and index content effectively. What's great is that if you use the recommendations in this book, some of the …

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Is link a Google ranking signal?

The composite of attractiveness, similarity, likeability, trustworthiness, and expertise creates credibility, which in turn affects the receiver's acceptance of the spokesperson and message. As the online world has grown to become saturated with businesses all vying for the top spot in global reach, some are turning to smaller, concentrated markets …

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How to Get Whitehat Links

In other cases, you'll have to enlist the help of a developer, who can directly encode the information in the code of the site. This is a topic of a lot of debate between SEOs and SEO software tools. People with high needs for cognition gather more information and search …

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Let's follow site submissions best practise

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! Second, they're created and managed by people in developing countries, who want a shot at making higher profit margins by working with …

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What your mum didn't tell you about forums

However, there are rare and extreme cases when Google penalizes a site by completely removing it from indexes entirely. Determine what types of content are working for you. An agency or consultant, on the other hand, could take it upon themselves to guarantee you better results-their contracts would depend on …

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How does search visibility improve search rankings?

When you first launch a link building strategy for your website, it's easy to see progress. This awareness, in the long run, could even potentially lead to customer conversions on your site. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and …

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Ensure more convenience for users by using bounce rates

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won't see an immediate impact, but it has the potential to be the best return on investment for your business. Once your content is drafted, you can't just stuff …

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Mobile-First Indexing: Fix issues around page rank

The concept of 'link' is changing in that respect. It only takes one semi-established outlet to pick up a story. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it …

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Indicate page titles by using title tags not by relying on local search

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. As a practice I don't think SEO is difficult, to be honest. Higher response rates often result from permission programs, because only those customers who give consent receive marketing materials. This …

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Can I use content marketing to help index my site?

They bring into the notice of the Internet users, services and products that are being offered at your company's website. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your …

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Fun with walled garden sites for now

In fact, for many companies, their social media profiles will appear in the top results for search listings including the brand name. Using black hat SEO tactics will get your website punished, which may stop your views and drastically decrease page ranking. When your potential customers use a search engine …

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How does internal links improve search rankings?

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. It is already seeing a growing adoption rate and more consumers are expected to use voice commands in 2019. The key to becoming influential is when you can answer why they do what they …

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The lazy way to white hat SEO

The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. Like all things when it comes to building an effective SEO strategy research is key! Don't be afraid to check out your competitor's sites and …

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Ridiculous rules about bread crumbs

Look at who you already know that might be willing to collaborate with you. In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your …

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A measure of quality based on splogs

There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. Is it a direct ranking factor? Is it an indirect ranking factor? Even after Google pointed out that the new RankBrain system had been watching, tweaking, and changing search results on its …

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The death of nofollow links

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. Whether you've already written content on a similar topic, or there's a great source that you've been using to learn more …

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Boost site speed and utilise CTR

Failing to provide keyword relevancy and a good user experience will result in a negative rating and possibly being banned by Google's search engine results. Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on your site longer …

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The evolution of blogs in SEO

While it's often handy to deal with keywords that have thousands of searches every single day, research shows those short-tail terms only make up around 30% of overall searches made on the web every month. We should be ashamed of ourselves for our low attention spans, but it's terrible. We …

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Can I use offsite SEO to help index my site?

Usually, disabling minification will fix the issue, but have a backup of your files and database before you change anything! Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Being amongst the first websites that a user sees when …

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