First, stop assuming SEO is dead because the rules changed. The best thing is that even search engines also considered social media signals in their rankings. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google …

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does …

Social media was new and trying to establish itself. This knowledge helps us determine the best strategy and way ahead for the campaign. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Keyword research is something that …

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of …

One of the most time-consuming parts about link-building is actually finding places that will give you links. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. Once you start working …

In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. The click through rate (CTR) of a page is determined by the number of people that click on your result in …

Adjusting your keyword distribution gives you power to change your campaign over time. Social tools allow people to talk directly with each other. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and …

Local SEO is, inarguably, the best bet for local businesses to grow big. In return, search engines reward helpful websites with better search rankings. Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. It …

Like every big task, this one begins with research, too. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business …

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. To rank, you need authority. To have authority, you need links. To get …

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to …

They compare the performance and context of your content to the strength of your keywords. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Giving readers relevant information and links to …

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. This was known as spamming. Search engines continue to usurp more “traditional” means of reaching customers, such as …

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. SEOs constantly work to get new links connecting to their sites that are from sources of high …

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. You have to keep in mind that in order to have people purchase or sign up …

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. The number …

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Build trust and engagement. Build these through the aforementioned speed, plus content …

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. However, should you be able to rank highly for a generic keyword, you should expect a good amount of internet traffic from that …

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness While you’re following traditional SEO …

You need to take full advantage of the opportunity and capture those leads. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword …

If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy …

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. When we …