It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media …

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have …

Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. The easiest way to …

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. It’s not just the online marketing …

Remember that your success in SEO is directly proportional to the amount of effort you exert. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Also, expect to be targeted by a lot more people trying …

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Google Analytics is an intuitive and …

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. Fast forward a …

However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links …

Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your …

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many …

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions …

The key is to know your audience. The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. Social engine optimization …

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when …

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

Your customers are looking for answers to questions, or resolutions for problems they’re having. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. One of them is Social engine optimization …

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. To separate yourself from …

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will …

Keyword research is one of the most crucial steps in the SEO process. It tells you about the specific words and phrases people are using on search engines. It’s essential to your overall link-building strategy to optimize your keywords, or research, analyze, and select the best keywords to drive …

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. Off-page SEO is the process of optimizing a brand’s offline and online footprints using …

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. For a preview of how the Search Engines are currently indexing your website, go to Google and in …

It has been suggested that Wikipedia’s recent move from HTTP to HTTPS could be the most reliable evidence in place that Google’s latest update has focused on the favouring of secure websites and pages. Google insists that you must also work on the website’s authority to drive …

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from …

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank …

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on …

Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. Canonical Tags are intended to prevent …

SEO is the practice of providing your clients with information about your services digitally. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream …

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate …

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. The new key to off-page SEO? You need to create content that other …

Spend more time on it than you would a typical piece of content. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or …

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to …

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local …

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Aside from on-site optimization and content marketing, the most important …

First, stop assuming SEO is dead because the rules changed. The best thing is that even search engines also considered social media signals in their rankings. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google …

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does …

Social media was new and trying to establish itself. This knowledge helps us determine the best strategy and way ahead for the campaign. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Keyword research is something that …

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of …

One of the most time-consuming parts about link-building is actually finding places that will give you links. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you. Once you start working …

In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. The click through rate (CTR) of a page is determined by the number of people that click on your result in …