Many businesses are bought and sold on the strength of their customer database. How you've worked in the past won't be how you work in the future. That's because the SEO practices that have long been the norm are now being seen in a very different light. From the threat …

Anybody using the basic Google search engine, their Gmail account, their Google+ account , or really anything associated with Google, can rest assured knowing their connection is secure. Technical factors, like your site navigation, mobile optimization, design, and speed, all play into how authoritative your site is seen, but don't neglect …

Are they a significant factor to page and domain authority as well? Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn't look mechanical or read like …

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. These are both great signals to search engines, meaning you've simultaneously pleased your users …

Effective marketing communications influence consumer attitudes. The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). Otherwise, your press releases may …

One way search engines derive intent is by classifying queries into intention categories. I offer a free initial website for my clients to get them started on improving their organic search results. There is some truth to this, but there is certainly a lot more to SEO. This is because …

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. So, if you ask me why SEO is difficult, it's because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms …

Even if they don't watch the entire video, a video clip that can hold their attention for even 30 seconds will keep them on the page for longer than blocks of text would. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms …

Don't go there. Providing your users with bulleted and numbered lists is a great way to make your content more engaging; not everyone has the time or patience to read every line of your deftly considered and worded content; the majority of them will probably just skim, taking away only …

You may find that on some mobile browsers, your content loads perfectly fine, but on others, all you see is a "file not found" or similar message. Guest blogging on sites related to yours. The person searching this term has already determined they're looking for a service like yours and …

Time is critical, as it can make a big difference if you want to launch your idea today instead of six months from now. Your personal opinion can be interesting and valuable, especially if you have been in a specific field for a long time. But, if you want to …

If you're frustrated at not seeing results after a month of work, it might be a little too early to escalate your campaign by outsourcing. Competition analysis helps you in building your strong SEO strategy and gives you guidance as to how much efforts you must put on which topic …

First and foremost, if you post a piece of content that's a duplicate of one you've already posted, or a copy from something that already exists on the web, you could have inadvertently triggered a slight content-based penalty. What would you type into a search engine to find your business …

Not only does content allow you to target certain keywords and topics that your ideal buyers are searching for, but it also provides a vital opportunity to connect with your readers and provide real value that can set you apart from the competition. You can also figure out how people …

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Is there a keyword niche they aren't taking advantage of? By targeting essential keywords within these …

How your site functions, displays, and how your users interact with your site are also important considerations. Search results are generally calculated based on two broad categories of factors: relevance and authority. In a Searchmetrics 2016 study into ranking factors, there was an "extremely high" correlation between social signals and …

Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! Second, they're created and managed by people in developing countries, who want a shot at making higher profit margins by working with …

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won't see an immediate impact, but it has the potential to be the best return on investment for your business. Once your content is drafted, you can't just stuff …

The concept of 'link' is changing in that respect. It only takes one semi-established outlet to pick up a story. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it …

If you have done all the reading you can, and still feel lost (don't worry a lot of people do), reach out to us, we are happy to answer any questions you may have! It can be doorway pages. The placement of the ad on a search page depends on …

If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. Whether you've already written content on a similar topic, or there's a great source that you've been using to learn more …

Usually, disabling minification will fix the issue, but have a backup of your files and database before you change anything! Anchor texts can also be misused by third parties, such as Google Bombing, to damage the reputation of another website. Being amongst the first websites that a user sees when …

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two …

Many of the industrial directories and marketplaces will let you publish guest content as part of their Premium packages. Leaving valuable comments on other blogs is a way to get nofollow backlinks. Some directories function differently than others, but as a general rule, you should have a separate entry for …

This is one of our SEO tricks that may just sound more like really good marketing advice. There is much to consider before we even think about the SEO elements. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence …

Focusing on user intent' is less time consuming and less technical way of identifying the right keywords. Google wants to rank pages that comprehensively address the topic. While it is good to write your alt texts very descriptive, be careful to only include truthful descriptions and to avoid keyword stuffing …

Your site will get a much better ranking when all the elements, including file name, are keyword optimized. ?we?re constantly making updates to our search algorithms, including smaller core updates,? Google added. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. Include descriptive …

Many businesses don't think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. In this request, you should admit your mistake, outline the steps you took to correct the …

Marketing professionals understand that the social network environment creates additional complexities. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Include occasional references to content your domain, working a reasonable link to your on-site …

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don't keep repeating keywords through your sub-headings - use variations and natural language to describe your content. Since evergreen content will help …

The title tag is crucial for any SEO strategy to succeed. Effective use of social sharing buttons is important for on-page optimization. This takes additional effort but not much additional knowledge. On the righthand side of the screen you can see the Sponsored Links section.

Get Product Reviews from your …

When you build your first link on a new external source, you'll get a boost of authority passed to your domain. Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. Of course, this resulted in some …

What are the risks involved? A working page that's been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. You can repeat words and …

Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you're going to do, documenting yourself along the way, and executing step by step. Influencer marketing involves an individual marketing a brand through …

Now, we have to create high-quality content that attracts authentic links. Marketing agencies usually seek link building help under one of two circumstances. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that …

So, check out Google's guidelines on AMP to get started. How can you convince them to read the following text and stay on your website? Your video can be indexed as rich content, displayable above the fold on SERPs. Therefore, business owners who attempt to optimize their website by themselves …

Google?s search business model is to rank the newest and most relevant information at the top to serve their search customers. If your site has many dynamic pages, especially ones that contain duplicate content, consider converting your content into static pages. The H1 heading is actually the main title …

There is no hard parameter the number of times you use a keyword on a given page to qualify it as keyword stuffing. If you take a look at any website that has a high Domain Authority score, such as ESPN, Facebook and Fox News, you will realize that they …

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). But really, this is nothing new. To …

However, if you excessively exchange links with a consistent other source, you could get some serious negative attention from Google. The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. Modern commercial search engines rely on …