Clarification about mobile search

Google?s search business model is to rank the newest and most relevant information at the top to serve their search customers. If your site has many dynamic pages, especially ones that contain duplicate content, consider converting your content into static pages. The H1 heading is actually the main title …

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Can I use citations to help index my site?

There is no hard parameter the number of times you use a keyword on a given page to qualify it as keyword stuffing. If you take a look at any website that has a high Domain Authority score, such as ESPN, Facebook and Fox News, you will realize that they …

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Pay attention to search queries

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). But really, this is nothing new. To …

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Find a good selection of websites using interesting schema markup

However, if you excessively exchange links with a consistent other source, you could get some serious negative attention from Google. The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. Modern commercial search engines rely on …

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How Google treats expertise when indexing your site

However, much like onions (and ogres), SEO has many layers. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. That goes for every website, but it can work wonders for local businesses. Our industry still hasn?t conducted …

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Identify What's Working and What Isn't with regards to metrics

To put it more simply, RankBrain watches how users interact with search results and rank the results based on that. It helps the search engines quickly determine what the page is about. How can database-driven SEO programs help personalize interactions with customers? Identify your target audience's optimal buying journey, and …

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Thinking about page rank makes everything OK

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

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Look for scraped content on your competitors' site

Make sure you're not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. Meta search engines (theoretically) will save you time in getting to the search engine results you need.

The communications model provides …

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Carve out time for concentrating on web portals

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. This is one of the easiest and more effective methods in use today. Enhancing your website's on-page SEO elements is only half the battle. Still, there's an ongoing component to mobile …

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How to learn about duplication in a few hours

These constant changes in SEO strategies with Google's change will never let Seo die. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a …

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The infamy behind javascript

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Google Analytics will prompt you to create a new site and place a tracking script in your code, and Webmaster Tools will require you to verify your ownership by putting a short verification script in your …

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What effect does backlink indexing have?

Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Some updates are formally named by Google; for example, the major algorithms Panda and Penguin were given formal, official names so they could be easily understood and discussed by …

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Understanding comment spam

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal …

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How to optimize your blog posts for the keywords you care about

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. Both 301s and canonical URLs …

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Where are people coming from to get to your site

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. Some web directories require …

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Reasons that marketers love nofollow links

Google said what has changed is how its systems assess content overall. It should be authentic and in tune with the brand. Educated individuals are more inclined to spend time searching for information. Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt …

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How to focus on html

High authority links are great, but in my opinion, relevant links win the game every time. Having an organic and paid search listing has established to boost the total web traffic and persuade the consumer to make a purchase. Every site has at least a few internal links because you …

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How you will benefit from social media

In the recent past, numerous companies have come up with paid crusades to restore brand loyalty and customer faith. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to …

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Show benefits, value or solutions to problems

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Winning marketing tactics for link exchanges

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your …

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Layout, formatting and quality combine to make great SEO

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Online shops in particular often face the …

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Get rid of splogs for good

A verbal or written ad places more emphasis on the copy. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Typically, part of …

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Appear in the first line of the results by paying attention to duplication

The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Figure out what your competitors are doing. Monitor their SERPs over the next several days, weeks, and months. Advances in information andcommunication technologieshave created global competitionfor goods and services. If you're trying to build backlinks …

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The mysterious world of plugins

Geocoding often combines demographic information with lifestyle data. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. The SEO process is always in …

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Having fun with conversion rates

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient …

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The professional approach to landing pages

Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and …

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Adjust your appearance in search by utilising forums

There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic. Users conduct an estimated 62,000 Google searches per second, according to Internet Live …

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Its all about scraping

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Internal linking refers to the linking structure your site uses to …

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Enthusiastic about user generated content

Use compression software for websites such as Gzip to reduce the file sizes of your website's elements. No doubt you will already be engaging in social media in some form to promote your business so you If the interactive elements on your site are placed too close to each other …

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Keyword at the Beginning of URL

This doesn't mean you have to drink booze and edit a day (or so) later. But you must create a mood to get words flowing in a natural way that both readers and search engines crave. These algorithms are Google's secret sauce, and they determine which pages will be displayed …

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