The hidden agenda of link building

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes …

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Can a techie truly understand web portals

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause …

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Let's follow SEO campaigns best practise

Firstly it is important that you learn how to correctly value a keyword. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Although social media is increasingly becoming a popular tool for businesses to promote themselves …

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SEO for Reputation Management

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. This is important because most Internet users rely heavily on these rankings. Analyzing your competitor’s website could reveal some really interesting information, including audience and …

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The infamy behind bread crumbs

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Google rewards backlinks that are more niche relative

If you are doing guest posts, always change your author bio and use different pen names. Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Contextual link building is the quickest way to boost your site’s search performance. The page …

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Self-publishing Parasite SEO based purely on local search

Finding authoritative sites that’ll link back to your pages can be difficult. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

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What your mum didn't tell you about splogs

By spring 2013, Facebook and Google+ added hashtags. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Can your title …

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Things you most likely didn't know about webmaster tools

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. It means that if you can continually show in all these search …

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Think like a human not a robot when it comes to analysis

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Optimise your site, paying special attention to anchor text

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot …

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The best advice I've listened to about onsite SEO

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second …

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Be clear, truthful and accurate when it comes to SERPs

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Focussing …

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Using traffic estimation tools in conjunction with link bait

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search …

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Education is the best legacy when it comes to analysis

This list of frequently asked questions is a great starting point to help guide you through the process. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw …

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Focus on what you do best

In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your …

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