How to diagnose RSS feeds related issues

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Away from on-page SEO, link-building is a huge factor in …

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Things to avoid when dealing with nofollow links

Another key strategy is to supplement content with properly optimized HTML text. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel …

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Writing Content That Converts

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Try to …

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Include your keyphrases on the page and get credit for them

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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The clean URL mission

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Since Google only wants to deliver …

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Broken Internal and External Links

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working …

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Track Desktop and Mobile Analytics and Metrics Separately

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that …

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Maybe landing pages will be a thing of the past

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses …

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Reasons why you cannot fully understand CTR

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Write a 1000+ words article about html

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Search engine health checks should look at cloaking

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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So, how to start?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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The death of html

The algorithms used by search engines can be rather complex and include a number of different factors. Within a few years, everything changed. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Most business orders rely on SEO …

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Takeaway tips for white hat SEO

Optimizing your images gives your website an additional chance to be found via image search. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. it would make your website rank primarily in the initial pages of SERP, and …

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Takeaway tips for dynamic pages

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the …

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Reasons that people rely on bounce rates

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. In fact, it is worth noting that more and …

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Reasons why you cannot fully understand reporting

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! An often overlooked, but an extremely effective way of creating a …

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The hidden agenda of link building

As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes …

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Can a techie truly understand web portals

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause …

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Let's follow SEO campaigns best practise

Firstly it is important that you learn how to correctly value a keyword. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Although social media is increasingly becoming a popular tool for businesses to promote themselves …

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SEO for Reputation Management

Thanks to local keywords, you can appeal to traffic in your local area which is great whether you sell a product or a service. This is important because most Internet users rely heavily on these rankings. Analyzing your competitor’s website could reveal some really interesting information, including audience and …

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The infamy behind bread crumbs

The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link …

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Google rewards backlinks that are more niche relative

If you are doing guest posts, always change your author bio and use different pen names. Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Contextual link building is the quickest way to boost your site’s search performance. The page …

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Self-publishing Parasite SEO based purely on local search

Finding authoritative sites that’ll link back to your pages can be difficult. Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to …

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What your mum didn't tell you about splogs

By spring 2013, Facebook and Google+ added hashtags. Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. Can your title …

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Things you most likely didn't know about webmaster tools

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. It means that if you can continually show in all these search …

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Think like a human not a robot when it comes to analysis

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Optimise your site, paying special attention to anchor text

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot …

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The best advice I've listened to about onsite SEO

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second …

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Be clear, truthful and accurate when it comes to SERPs

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Focussing …

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