Can dynamic pages really make a difference?

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within …

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Ways to tell you're suffering from an obsession with cloaking

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation – evidence that the target site is useful or interesting in some way. Search engines …

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Ways to tell you're suffering from an obsession with social media

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Artificial intelligence can greatly help improve your …

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Effect of keyword density on my rankings

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a …

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Lessons I learned about search engine spiders

Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. The journey to better ranking must always start with understanding about your current …

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Lessons I learned about search engine spiders

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. SEO rewards your business for its efforts at a higher rate than pretty much …

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Make keyword research a priority

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank …

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Personalization counts: how does content fit into this?

If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. The actions you take to optimize your site will have a direct effect on your SEO ranking. Satisfy your users’ intent. Give them the …

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Follow a consistent cadence towards user generated content

Conversion optimization is kind of a big deal. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. They then launched Google+, which started as another copy of Facebook. You will never get enough traffic on your …

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Less is always better when it comes to web crawlers

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Assess your existing …

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Adjust your appearance in search by utilising duplication

More leads should bring additional sales and opportunities. SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages …

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How to really understand keyword research

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Backlinks are links to your …

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Benchmark Research of Your Niche

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. You can republish articles on your blog to prevent it from being buried deep in your archives. It …

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Get involved in the human element of web data

After all, 75% of Google’s clicks are from the first page. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. Google has become tremendously more sophisticated about the signals that it does consider when it comes …

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How to diagnose RSS feeds related issues

If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Away from on-page SEO, link-building is a huge factor in …

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Things to avoid when dealing with nofollow links

Another key strategy is to supplement content with properly optimized HTML text. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel …

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Writing Content That Converts

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Try to …

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Include your keyphrases on the page and get credit for them

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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The clean URL mission

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Since Google only wants to deliver …

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Broken Internal and External Links

Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working …

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Track Desktop and Mobile Analytics and Metrics Separately

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that …

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Maybe landing pages will be a thing of the past

An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses …

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Reasons why you cannot fully understand CTR

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Write a 1000+ words article about html

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

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Search engine health checks should look at cloaking

Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try …

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So, how to start?

Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and …

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The death of html

The algorithms used by search engines can be rather complex and include a number of different factors. Within a few years, everything changed. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Most business orders rely on SEO …

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Takeaway tips for white hat SEO

Optimizing your images gives your website an additional chance to be found via image search. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. it would make your website rank primarily in the initial pages of SERP, and …

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Takeaway tips for dynamic pages

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the …

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Reasons that people rely on bounce rates

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. In fact, it is worth noting that more and …

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