You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Meaning, optimizing for is no longer enough. Longer posts provide more value for readers, but only if they're of great quality. Without proper image optimization, you're …

The same rule applies to multiple sources; if your backlinks suddenly skyrocket with no explanation as to why, you could be seen as spamming and your link quality could suffer. The extent to which an information search will be undertaken is partially determined by the ability to search. A machine …

Or you could write a guest post on a high-profile site and link to this content? Just be sure to keep a close eye on new developments in this area, as microformatting is liable to evolve over the next several years. Numerous self-called experts are out there giving different tips …

Cookies placed on the individual's computer track the data points as he moves from site to site. An increase in visitor traffic is always good news (unless your site is having performance problems). A growth hacking "hack" in practice would then look disreputable. That could mean through a Facebook friend …

It combines an SEO friendly website, with a plan to bring your audience to your content. You should craft unique, memorable requests to move customers to leave a review. Under this logic, the best approach might seem to be becoming known for as many of these niches as possible-however, this …

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on …

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Do they use the keyword target? There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results …

If your link building agency can provide some of these services, consider providing them. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won't notice your …

Not only do you need to have a social media presence yourself, but you need to make it easy to share your content and amplify those social signals. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share …

This means producing a higher quantity of quality content and generating more backlinks to your pages. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. If this happens, it's important to reach out to the webmaster of …

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you'll have to do some investigating to be sure: Most of the time, agencies that use non-native speakers will also use them when writing their own content. For instance …

How often do the users of the site share posts on their personal social media profiles? Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. However, you can send a friendly reminder. Public relations firms provide experts to help companies …

Here are the biggest factors included. research, discover and what works best for you. Good content is the foundation of good SEO. If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant …

There are numerous things that can trigger red flags for mobile user experience. If you get flagged in the on-page template, and you do have a dedicated mobile site or responsive theme, drop your domain into the Google Mobile Tester tool in Search Console. Overall, your expectation when you clicked …

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: Within a few years, everything changed. Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. Cognitive maps simulate the …

Likewise, the search engine can use the sitemap to determine if any content was moved around to new URLs. By fixing link rots, Google can love, and reward you with better rankings. Studies of organizational decision making indicate that employees tend to adopt The two biggest algorithm changes that Google …

Exact match keywords could trigger queries with different word order and function words. (Few things are more embarrassing than emailing the same person the same message multiple times especially when they've already responded.) Link building outreach isn't an exact science. Does Google have a specific length requirement for getting your …

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Search engine optimization (SEO) is the process …

In the case of search engine ranking page (SERP) volatility due to an algorithm change, tweaking your current efforts may be enough to bring your rank up over time. Location is one of the most financially valuable metrics used in mobile advertising. You don't have to start a blog or …

Google, in particular, factors the quantity and quality of inbound links into search engine results. Rich and featured snippets have been around for a while now, and both have resulted in considerable changes to Google's SERP (that's Search Engine Results Page). In the short term, the easiest way to get …

Quality over quantity, so to say. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. is of primary importance to …

Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. In this instance, if your main messaging on page (the first thing they are like to see) is in English and the target users are from Germany, then you don't have to do …

When you first launch a link building strategy for your website, it's easy to see progress. This awareness, in the long run, could even potentially lead to customer conversions on your site. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and …

Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link …

Essentially, it means that all parties involved benefit from these practices. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. To use …

Long-tail keywords arose as a strategy in partial response to this outlook, serving as keywords that were easy to rank for. Do not be lazy with this issue, it will hurt your marketing efforts. The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. We should know better. If you don't create valuable content, people won't want to share it. This approach has expanded to incorporate digital marketing, social media …

In the second case, you will have a higher total authority coming from those sources, but the average individual value of your links will be lower. For some sites, conversion rate can be the number of visitors that bought a particular product. There are numerous websites which have a sole …

Named for the Chickasaw Indians who lived and hunted on this land until the early 1800s, Chickasaw State Park was one of Tennessee’s 20 New Deal-era state parks. It is located on 1,400 acres of land in what is some of the high- est terrain in West Tennessee …

If you just feature a list of full-URL links, it won't look good for you. When designing your site, keep the customer in mind always. If your site has ever dropped off in search engine results, it may have been directly related to a competitor who wanted to get above …

While you might fight the good fight and find yourself on top for a little while, tomorrow the internet tides could turn and suddenly you could find your page drowning in waves of other websites belonging to your competitors. Traditional duplicate content is the type of content that comes to …

Spidering software "crawls" through the internet and grabs information from websites which is used to build search engine indexes. It is best to not risk your business relationship with Google by appearing to attempt to manipulate reviews. Every page should be given a title that describes its content. SEO techniques …

Wikipedia is also open to the public for editing, so you can link yourself wherever it seems appropriate. It's important to identify keywords that can bring quality traffic on your website. How do you really get your SEO content to rock? You promote it! Get people to it. Google regularly …

This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. The steps involved in the business-to-business buying process are similar to those made by individual consumers. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. If deleting the duplicate content altogether isn't an option, you can use 301 redirects or selective robots.txt files to ensure that Google only crawls one instance of each page. I …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. We're looking for the low-hanging fruits that are easy to implement but …

A machine learning model algorithm that predicts rankings across thousands of search results allows users to observe aggregate performance of their domain over time. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to …