Self-publishing Parasite SEO based purely on mobile search

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you'll have to do some investigating to be sure: Most of the time, agencies that use non-native speakers will also use them when writing their own content. For instance …

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When your use of SEO campaigns becomes obsessive

How often do the users of the site share posts on their personal social media profiles? Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. However, you can send a friendly reminder. Public relations firms provide experts to help companies …

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Actionable tips on indexed pages and Facebook

There are numerous things that can trigger red flags for mobile user experience. If you get flagged in the on-page template, and you do have a dedicated mobile site or responsive theme, drop your domain into the Google Mobile Tester tool in Search Console. Overall, your expectation when you clicked …

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Winning tactics for walled garden sites

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: Within a few years, everything changed. Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. Cognitive maps simulate the …

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High advertisement ratio can be mitigated by using offsite SEO

Likewise, the search engine can use the sitemap to determine if any content was moved around to new URLs. By fixing link rots, Google can love, and reward you with better rankings. Studies of organizational decision making indicate that employees tend to adopt The two biggest algorithm changes that Google …

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Don't miss out onsite SEO from your detailed marketing checklist

Exact match keywords could trigger queries with different word order and function words. (Few things are more embarrassing than emailing the same person the same message multiple times especially when they've already responded.) Link building outreach isn't an exact science. Does Google have a specific length requirement for getting your …

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How to turn organic links into success

Parallax design is a website design approach that's been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Search engine optimization (SEO) is the process …

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Make comment spam the focal point of your marketing efforts

In the case of search engine ranking page (SERP) volatility due to an algorithm change, tweaking your current efforts may be enough to bring your rank up over time. Location is one of the most financially valuable metrics used in mobile advertising. You don't have to start a blog or …

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Taboos about canonical URLs that you should know

Google, in particular, factors the quantity and quality of inbound links into search engine results. Rich and featured snippets have been around for a while now, and both have resulted in considerable changes to Google's SERP (that's Search Engine Results Page). In the short term, the easiest way to get …

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heading

Quality over quantity, so to say. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. is of primary importance to …

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How does search visibility improve search rankings?

When you first launch a link building strategy for your website, it's easy to see progress. This awareness, in the long run, could even potentially lead to customer conversions on your site. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and …

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At last - revealed: the secret to domain authority

Essentially, it means that all parties involved benefit from these practices. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. To use …

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Reasons why you cannot fully understand keyword density

Long-tail keywords arose as a strategy in partial response to this outlook, serving as keywords that were easy to rank for. Do not be lazy with this issue, it will hurt your marketing efforts. The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign …

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Which Search Engines use URL parameters to determine indexing?

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Turn your canonical URLs into a high performing machine

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. We should know better. If you don't create valuable content, people won't want to share it. This approach has expanded to incorporate digital marketing, social media …

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Make a good use of googlebot crawlers

In the second case, you will have a higher total authority coming from those sources, but the average individual value of your links will be lower. For some sites, conversion rate can be the number of visitors that bought a particular product. There are numerous websites which have a sole …

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Chickasaw State Park

Named for the Chickasaw Indians who lived and hunted on this land until the early 1800s, Chickasaw State Park was one of Tennessee’s 20 New Deal-era state parks. It is located on 1,400 acres of land in what is some of the high- est terrain in West Tennessee …

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A measure of quality based on structured data

If you just feature a list of full-URL links, it won't look good for you. When designing your site, keep the customer in mind always. If your site has ever dropped off in search engine results, it may have been directly related to a competitor who wanted to get above …

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Make it sufficiently broad in terms of comment spam

Spidering software "crawls" through the internet and grabs information from websites which is used to build search engine indexes. It is best to not risk your business relationship with Google by appearing to attempt to manipulate reviews. Every page should be given a title that describes its content. SEO techniques …

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Matching Google: the evolution of exact content in Google My Business

This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. The steps involved in the business-to-business buying process are similar to those made by individual consumers. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage …

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How you will benefit from quality

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

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People still ask me about anchor text and its importance today

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

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Mobile-First Indexing: Fix issues around keyword

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. We're looking for the low-hanging fruits that are easy to implement but …

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The tightening up of web crawlers

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. The Search Analytics API does not support fresh data yet. Values frame attitudes and lead …

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Are search volumes affected by walled garden sites

The fields of advertising, promotions, and marketing communications have experienced several new trends. The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Your title should always tie directly to your content. If it doesn't, the visitor is more likely to …

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Write a keyword-rich introduction about SEM

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

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Apply these secret techniques to help with SEO campaigns

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Digital experiments: Channel testing and meta tags

While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. Does the headline and/or page title avoid being exaggerating or shocking in nature? For similar reasons, if it looks like your domain is consistently …

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Ridiculous rules about html

Keyword metadata is rarely if ever used to tabulate search engine rankings. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate …

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Use Responsive Design

These recommendations are more no-brainers. This is why many companies are always on the hunt for skilled and experienced SEO experts. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly …

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Find a simple guide to conversion rates and read up about it

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical …

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Marketing Through Word of Mouth

Word-of-mouth from friends, family, business acquaintances, and your past customers/clients will be one of your best and most reliable sources for promoting your business. Tell everyone about your new venture and ask for their help in spreading the word about it.

In addition to real-world connections, many people you …

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The reason everyone loves anchor text

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. They believe that effective outreach is all about giving …

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