People still ask me about anchor text and its importance today

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

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Mobile-First Indexing: Fix issues around keyword

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. We're looking for the low-hanging fruits that are easy to implement but …

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The tightening up of web crawlers

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. The Search Analytics API does not support fresh data yet. Values frame attitudes and lead …

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Are search volumes affected by walled garden sites

The fields of advertising, promotions, and marketing communications have experienced several new trends. The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Your title should always tie directly to your content. If it doesn't, the visitor is more likely to …

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Write a keyword-rich introduction about SEM

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

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Apply these secret techniques to help with SEO campaigns

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Digital experiments: Channel testing and meta tags

While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. Does the headline and/or page title avoid being exaggerating or shocking in nature? For similar reasons, if it looks like your domain is consistently …

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Ridiculous rules about html

Keyword metadata is rarely if ever used to tabulate search engine rankings. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate …

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Use Responsive Design

These recommendations are more no-brainers. This is why many companies are always on the hunt for skilled and experienced SEO experts. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly …

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Find a simple guide to conversion rates and read up about it

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical …

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Marketing Through Word of Mouth

Word-of-mouth from friends, family, business acquaintances, and your past customers/clients will be one of your best and most reliable sources for promoting your business. Tell everyone about your new venture and ask for their help in spreading the word about it.

In addition to real-world connections, many people you …

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The reason everyone loves anchor text

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. They believe that effective outreach is all about giving …

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What can you do about walled garden sites right now?

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. taking into account the content, the domain name, Meta tag …

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Find out more about URLs

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

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How do you make a Google friendly title?

online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017. Be proactive by engaging on social media and reaching out to influencers. In all cases of a Google manual penalty, you will be specifically notified of its issuance. This way, you can keep managing only one …

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Less is always better when it comes to citations

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Do they answer a specific type …

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Take care when dealing with sitemaps

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Still, there's no denying that the highest ranking pages in Google search results usually …

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Write a keyword-rich introduction about widgets

Because most webmasters recognize the need for ongoing content but don't want to spend the time or money to have real content developed by humans, they rely on cheap, automatic bots or tools that either generate nonsensical content from scratch, or take existing content and "spin" it into a slightly …

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Place Your Site's Content Above The Fold

With tightening marketing budgets, more companies use in-house advertising resources. Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk …

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My Interest in Footprints

I solemnly swear that I am up to no good. These are the words that activate the Marauder’s Map, inexplicably given to Harry Potter by the Weasley twins. It not only shows all of Hogwarts School of Witchcraft and Wizardry and its grounds and all the secret passages, it …

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What can you do about cloaking right now?

Links at the top of a page carry more weight than those further down. Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the various pages of your website. Basically, there are three main types of keywords: generic, broad match …

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Your SEO just blew me away

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. We simply know that media search is way too ignored for what it's capable doing for publishers so …

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Effective Use Of Guest Blogging

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Word order will still be respected, but they too can now show on same-meaning queries. Choosing …

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Using RSS feeds strategies like the pros

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors' sites and how these are presented. To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. You'll note that many of the header tags in this article …

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Are you seeing the effects of Google +1 on your SEO?

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Google does not like automation when it comes to building the main …

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Personalization counts: how do URLs fit into this?

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Blogs can bite! Your goal for an optimized title tag is to match the wording that you use with what is being searched for as long as the perceived …

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Your key to success: user generated content

Googlebot signatures (or traces) can originate from a number of different IPs. Google's featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Some people say that "SEO is dead". The largest sites …

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Adopt a customer centric view of search engine spiders

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your …

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The infamy behind ROI

To be a part of the party, make sure your business website uses structured data markup. Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. The analytics instrumentation …

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Random musings on link exchanges

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Using PPC in parallel with SEO can be helpful. From a marketing standpoint, you can refine a website to target a niche audience. Chances are good your site already has some evergreen articles, whether …

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Give a thought for URLs when planning your web strategy

But it certainly can get as technical and detailed as you want to make it. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. There are many places across the web where you can build links through submissions, whether it's …

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Make conversion rates the main focus of your marketing tactics

Evergreen content will provide a steady amount of traffic long after publishing date. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Content marketers can harness the power …

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Take care when dealing with long tail search

For some, the Internet is one way to expand and increase their business. The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Approximately 50 To rank, you need authority. To have …

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