Penguin deals solely with link quality and nothing else

Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. The idea is that when you observe something, you change it. When content population starts rolling, so does sharing, and then the traffic is sure to follow. Determining the most effective way …

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Bucket brigades based on widgets

All major algorithm trackers detected a sudden spike in their ranking sensors, but it didnt sustain for a long duration. Your link building strategy is an investment. Sites with "fluff" content or content that isn't relevant or useful are penalized, while sites with more valuable, well-written content are rewarded. When …

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Setting up an internal linking strategy

Want your website content to perform well on search? Then start writing compelling headlines. Slow loading times greatly impact your conversions and images really take the longest to load. If and when those results deviate from your expectations, or on a defined rotation, you can dig into the "meat" of …

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Things about keyword research you have to experience yourself

Google's preferred option for mobile friendliness is responsive design, although you can opt for dynamic serving or separate mobile URLs. By knowing how you stack up against the competition, you can drive your inbound marketing and content strategy to get ahead of other brands. Put the keywords in bullet lists …

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Lessons I've learned from conversion rates

We want lots of unique visitors viewing our content and increasing the amount of views the piece of content gets. In an attempt to try make the content more readable but still stuffed with keywords, some people try to hide text all over their website. The higher your website and …

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How can I optimise organic traffic across a Website?

We touched on DA briefly earlier on. Its free version gives you the most basic Schema types like Organization, Person, and Breadcrumbs. Because the lift provided by keywords in the domain name may be rather small -- and, in fact, putting too many keywords into a name can hurt your placement …

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You're about to be hit with SEO problems around macro ROI

Thin content tells a search engine that your sitepage doesn't have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text …

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Things you most likely didn't know about canonical URLs

I'd then scrape data from your rodent site and republish it on these other sites, forcing the search engines to penalize you. Keyword rankings The social networking sites are search engines: What's a search engine? This is a key opportunity to tag relevant content with your target keywords-be sure to …

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The evolution of page speed in SEO

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Opportunities to build links with Myspace And in some cases, it may be …

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Types of site changes brought on by backlinks

If Google notices that a site has a very large number of toxic backlinks, it likely will exclude the site from its database altogether. On-site SEO practices. Or what if only some of your web pages are indexed? These tools even automatically check updates periodically and email you the results …

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Succeeding in SEO means paying attention to page impressions

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

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How to diagnose bread crumbs related issues

This is where most link building service providers diverge; some put the highest emphasis on content quality, employing good writers, taking extra time to research, and always proofreading every detail. Is your link structure in line with your SEO strategy, and do the most important pages have enough links from …

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Lets look at our approach to stickiness

In the case of the latter, Google may degrade the quality of your work-even if it's well-written-costing you serious ranking opportunities. Tribune ContentAgency: http://tribunecontentagency. The cursor jumps to cell 2 again, and data from the Original sheet -- from the appropriate cells -- now appears in the cells below cell 2 …

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Short Story: The truth about non reciprocal links

Here's a sad truth about SEO: if you achieve a top ranking, it may not keep its position forever. You need to understand that hiring search engine optimization specialists that are highly knowledgeable and experienced with how the ranking system works, will be able to deliver excellent results every time …

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Troubleshooting problems around your content for e-commerce today

Adjustment and refinement. Search engines generally don't like cloaking because some websites try to trick them by providing different content from the content that site visitors see. Keywords in the links (article titles): The major search engines don't bold your keywords in the search result links (the titles) anymore (they …

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Assembling a team to fix your website errors

To avoid any miscommunications, we decided to put together a comprehensive SEO report template that we could use for all our clients. Then, below the last ad, it places a very thin, light-gray line across the column to indicate that the ads have finished; To prevent link discovery, use the …

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Monitor Brand Mentions

The key takeaway here is you need to empathise with your audience and deliver the information they need, in the way they want it, at the time they need it. It's essential to have clear SEO goals before you set out doing SEO for your website. Using a tool like …

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heading

The same rule applies to multiple sources; if your backlinks suddenly skyrocket with no explanation as to why, you could be seen as spamming and your link quality could suffer. The extent to which an information search will be undertaken is partially determined by the ability to search. A machine …

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Take the stress out of quality

Cookies placed on the individual's computer track the data points as he moves from site to site. An increase in visitor traffic is always good news (unless your site is having performance problems). A growth hacking "hack" in practice would then look disreputable. That could mean through a Facebook friend …

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Types of site changes brought on by trust rank

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. Couple amazing content with timelessness, and you start to see the value of evergreen. Google penalties are bad enough, but if you get banned from search results, you won't be able to attract new customers or any …

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The tightening up of social media

While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on …

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Why most people will never be great at plugins

To find relevant articles to link to, go to Google and search your site for relevant articles. Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to …

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Focus on performance, user experience, and offsite SEO

Read and understand heat maps, know your visitors/users and occasionally test your user interface. Do they use the keyword target? There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results …

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Turn your rankings into a high performing machine

If your link building agency can provide some of these services, consider providing them. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won't notice your …

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How to diagnose comment spam related issues

This means producing a higher quantity of quality content and generating more backlinks to your pages. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. If this happens, it's important to reach out to the webmaster of …

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Self-publishing Parasite SEO based purely on mobile search

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you'll have to do some investigating to be sure: Most of the time, agencies that use non-native speakers will also use them when writing their own content. For instance …

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