Google, in particular, factors the quantity and quality of inbound links into search engine results. Rich and featured snippets have been around for a while now, and both have resulted in considerable changes to Google's SERP (that's Search Engine Results Page). In the short term, the easiest way to get …

Quality over quantity, so to say. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. is of primary importance to …

Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. In this instance, if your main messaging on page (the first thing they are like to see) is in English and the target users are from Germany, then you don't have to do …

When you first launch a link building strategy for your website, it's easy to see progress. This awareness, in the long run, could even potentially lead to customer conversions on your site. Although the resource investment for monitoring each individual query and providing content for it isn't reasonable, monitoring and …

Quality content rules the digital landscape, yes - but what's often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link …

Essentially, it means that all parties involved benefit from these practices. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. To use …

Long-tail keywords arose as a strategy in partial response to this outlook, serving as keywords that were easy to rank for. Do not be lazy with this issue, it will hurt your marketing efforts. The struggle is real: it's difficult to avoid bias when reviewing the results of a campaign …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

There are some Internet marketers or webmasters who recommend submitting each page of your site directly to the search engines via single page submission. We should know better. If you don't create valuable content, people won't want to share it. This approach has expanded to incorporate digital marketing, social media …

In the second case, you will have a higher total authority coming from those sources, but the average individual value of your links will be lower. For some sites, conversion rate can be the number of visitors that bought a particular product. There are numerous websites which have a sole …

Named for the Chickasaw Indians who lived and hunted on this land until the early 1800s, Chickasaw State Park was one of Tennessee’s 20 New Deal-era state parks. It is located on 1,400 acres of land in what is some of the high- est terrain in West Tennessee …

If you just feature a list of full-URL links, it won't look good for you. When designing your site, keep the customer in mind always. If your site has ever dropped off in search engine results, it may have been directly related to a competitor who wanted to get above …

While you might fight the good fight and find yourself on top for a little while, tomorrow the internet tides could turn and suddenly you could find your page drowning in waves of other websites belonging to your competitors. Traditional duplicate content is the type of content that comes to …

Spidering software "crawls" through the internet and grabs information from websites which is used to build search engine indexes. It is best to not risk your business relationship with Google by appearing to attempt to manipulate reviews. Every page should be given a title that describes its content. SEO techniques …

Wikipedia is also open to the public for editing, so you can link yourself wherever it seems appropriate. It's important to identify keywords that can bring quality traffic on your website. How do you really get your SEO content to rock? You promote it! Get people to it. Google regularly …

This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. The steps involved in the business-to-business buying process are similar to those made by individual consumers. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage …

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Content must convey sentiment for people to be able to empathize and …

At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. If deleting the duplicate content altogether isn't an option, you can use 301 redirects or selective robots.txt files to ensure that Google only crawls one instance of each page. I …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. We're looking for the low-hanging fruits that are easy to implement but …

A machine learning model algorithm that predicts rankings across thousands of search results allows users to observe aggregate performance of their domain over time. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to …

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. The Search Analytics API does not support fresh data yet. Values frame attitudes and lead …

The fields of advertising, promotions, and marketing communications have experienced several new trends. The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Your title should always tie directly to your content. If it doesn't, the visitor is more likely to …

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. Does the headline and/or page title avoid being exaggerating or shocking in nature? For similar reasons, if it looks like your domain is consistently …

Keyword metadata is rarely if ever used to tabulate search engine rankings. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate …

These recommendations are more no-brainers. This is why many companies are always on the hunt for skilled and experienced SEO experts. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly …

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical …

Word-of-mouth from friends, family, business acquaintances, and your past customers/clients will be one of your best and most reliable sources for promoting your business. Tell everyone about your new venture and ask for their help in spreading the word about it.

In addition to real-world connections, many people you …

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. They believe that effective outreach is all about giving …

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. taking into account the content, the domain name, Meta tag …

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017. Be proactive by engaging on social media and reaching out to influencers. In all cases of a Google manual penalty, you will be specifically notified of its issuance. This way, you can keep managing only one …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Do they answer a specific type …

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Still, there's no denying that the highest ranking pages in Google search results usually …

Because most webmasters recognize the need for ongoing content but don't want to spend the time or money to have real content developed by humans, they rely on cheap, automatic bots or tools that either generate nonsensical content from scratch, or take existing content and "spin" it into a slightly …

With tightening marketing budgets, more companies use in-house advertising resources. Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk …

I solemnly swear that I am up to no good. These are the words that activate the Marauder’s Map, inexplicably given to Harry Potter by the Weasley twins. It not only shows all of Hogwarts School of Witchcraft and Wizardry and its grounds and all the secret passages, it …

Links at the top of a page carry more weight than those further down. Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the various pages of your website. Basically, there are three main types of keywords: generic, broad match …