Expand your web portals as necessary

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. One of the biggest lessons I’ve learned …

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Lessons I've learned from SEO

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you …

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The steps needed for putting duplication into action

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the …

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Google ranking factors can be affected by duplication

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Build your site with a logical link structure. Every page should be reachable from at least one …

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The hidden agenda of SEO

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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Remember that meta tags make the web go round

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Now, you need to be absolutely sure that your website has the amount of pages that the search engine recognises …

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Write a keyword-rich introduction about nofollow links

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to …

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Clarification about offsite SEO

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. These dependable performers are great to have around. The stronger the backlink profile of a site …

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Think like a human not a robot when it comes to keyword density

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Too many times websites …

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Invest in bread crumbs

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. It’s not enough to just know your keywords. You must use them in the right way …

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The hidden agenda behind analysis

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their …

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Understanding content in relation to your marketing strategy

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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The death of bounce rates

Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. So, accordingly Seo …

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Make a good use of duplication

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …

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Remember that static pages make the web go round

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should …

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Tell me more about domain authority

Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against …

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Invest in URLs

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself …

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Don’t rock the boat until the SEO negotiations are finished

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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The truth about citations

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Proposition development is about working out who your customers or audience are …

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I bet you didn't know this about anchor text

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. So don't be …

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Things to avoid when dealing with non reciprocal links

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Analyse your existing analytics

Every time, the algorithms are changing giving challenges in front of you. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Until Google get …

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Are search volumes affected by search queries

Make sure all your website images have alt tags to describe them to search engines. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. By keeping customer experience at the forefront of your SEO strategy, your site stands …

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Things your competitors know about comment spam

Stop marketing to audiences and instead market to customers at scale. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh …

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Create a search marketing strategy based on metrics

Content (i.e. in depth articles) react much more positively to links. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end …

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How to diagnose offsite SEO related issues

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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The hidden agenda behind quality

Do not schedule the republishing of posts. The old saying that “life is a journey, not a destination” can also be applied to SEO. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with …

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